# Coval Brand Identity

A complete profile of **Coval**'s visual system — colors, typography, components, and personality — extracted from https://coval.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/coval
- Machine-readable JSON: https://characterquilt.com/branding/coval.json
- Per-page llms.txt: https://characterquilt.com/branding/coval/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #25314A |
| Body Font | Inter |
| Heading Font | Poppins |

## Color Palette

- primary: #0000EE
- secondary: #25314A
- accent: #25314A
- background: #FFFFFF
- textPrimary: #111826
- link: #111826

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://framerusercontent.com/images/WT5SkwUaZz69oG9Vte647wbCM.png?width=2844&height=940
- Favicon: https://framerusercontent.com/images/HGnwVqiOGDzE6nG0glc81ouuoe8.png
- Social card (og:image): https://framerusercontent.com/assets/BMu1FhuC7bVIpFLFVgQXDquV3c.png

## UI Components

- input: background=#FFFFFF, textColor=#111826, borderColor=null, borderRadius=4px, shadow=none
- buttonPrimary: background=#25314A, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#111826, textColor=#0000EE, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Coval Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Coval · Careers**
  - Image: https://framerusercontent.com/images/yN2lH4ub3LrHAemBxiPuZ0U0.jpg?width=4032&height=3024
  - Source: https://www.coval.dev/careers
- **Coval · Blog**
  - Image: https://framerusercontent.com/images/WT5SkwUaZz69oG9Vte647wbCM.png?width=2844&height=940
  - Source: https://www.coval.dev/blog
- **Coval Partners with Cisco: Elevating Enterprise Voice AI from Ad-Hoc  Testing to Systematic Reliability - Best AI Voice & Chat Agent Testing –  Coval**
  - Image: https://framerusercontent.com/images/r66mSydo1ai3bbcZv4TNu1rEIW8.png?width=4800&height=2700
  - Source: https://www.coval.dev/partners/coval-partners-with-cisco-elevating-enterprise-voice-ai-from-ad-hoc-testing-to-systematic-reliability
- **Coval · Blog**
  - Image: https://framerusercontent.com/assets/BMu1FhuC7bVIpFLFVgQXDquV3c.png
  - Source: https://www.coval.dev/blog
- **Evaluating & Monitoring Voice Agents with Langfuse - Best AI Voice & Chat  Agent Testing – Coval**
  - Image: https://framerusercontent.com/images/4V2nK8fqGjgcGRNuHqJ4mZb333s.jpg?width=6350&height=3800
  - Source: https://www.coval.dev/partners/evaluating-monitoring-voice-agents-with-langfuse
- **How Flux is tackling one of the biggest challenges in Voice AI: Insights  from the Deepgram CEO**
  - Image: https://framerusercontent.com/images/JRksjTSyMZXEo0JHNFqI1feP7Y.jpg?width=3500&height=1748
  - Source: https://www.coval.dev/blog/how-flux-is-tackling-one-of-the-biggest-challenges-in-voice-ai-insights-from-the-deepgram-ceo

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "heading"
    },
    {
      "family": "Montserrat",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#25314A",
    "accent": "#25314A",
    "background": "#FFFFFF",
    "textPrimary": "#111826",
    "link": "#111826"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#111826",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#25314A",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#111826",
      "textColor": "#0000EE",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/WT5SkwUaZz69oG9Vte647wbCM.png?width=2844&height=940",
    "favicon": "https://framerusercontent.com/images/HGnwVqiOGDzE6nG0glc81ouuoe8.png",
    "ogImage": "https://framerusercontent.com/assets/BMu1FhuC7bVIpFLFVgQXDquV3c.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Coval'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "Button #0 with text 'Subscribe' uses the vibrant brand color #25314A, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book a call",
      "reasoning": "Button #1 with text 'Book a call' uses a different color (#111826) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Coval'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```