# Cratejoy Brand Identity A complete profile of **Cratejoy**'s visual system — colors, typography, components, and personality — extracted from http://cratejoy.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cratejoy - Machine-readable JSON: https://characterquilt.com/branding/cratejoy.json - Per-page llms.txt: https://characterquilt.com/branding/cratejoy/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #38BFC3 | | Accent | #38BFC3 | | Body Font | Mulish | | Heading Font | Lora | ## Color Palette - primary: #38BFC3 - secondary: #268285 - accent: #38BFC3 - background: #FFFFFF - textPrimary: #333333 - link: #EF4734 ## Typography - primary: Mulish — https://fonts.google.com/specimen/Mulish - heading: Lora — https://fonts.google.com/specimen/Lora ## Visual Assets - Logo: 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- Favicon: https://www.cratejoy.com/cdn/shop/files/cratejoy-icon.png?v=1674156786&width=180 - Social card (og:image): https://www.cratejoy.com/cdn/shop/files/cratejoy-og_3fd005e4-1327-499f-9073-d6181390874d.jpg?v=1675888371 ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#E0E0E0, borderRadius=4px, shadow=none - buttonPrimary: background=#38BFC3, textColor=#F8FBFB, borderRadius=4px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#333333, borderColor=#38BFC3, borderRadius=4px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: consumers interested in subscription boxes ## Cratejoy Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **4 Strategies to Forecast Future Profits for Subscription Boxes - Cratejoy** - Image: https://sell.cratejoy.com/wp-content/uploads/2018/08/samuel-zeller-118195-unsplash-1.jpg - Source: https://sell.cratejoy.com/blog/4-strategies-to-forecast-future-profits-for-subscription-boxes/ - **Cratejoy Blog – Cratejoy** - Image: https://sell.cratejoy.com/wp-content/uploads/2022/04/Introducing-The-New-Add-Ons-Feature-815x611.png - Source: https://sell.cratejoy.com/blog/ - **International Food Subscription Boxes | Global Cuisine Delivered Monthly** - Image: https://cdn.shopify.com/s/files/1/0680/1463/7353/products/7CsSpAKKS2CtzXYW4J3U.jpg?v=1698177385 - Source: https://www.cratejoy.com/collections/exotic-food-subscription-boxes?srsltid=AfmBOoq6bV_lOBYVrvLiizZ-kdhivUX7wiJ-CQACHqzc48PEEVwyNnw3 - **Email Teaser Campaigns: What They Are and Why You Need Them - Cratejoy** - Image: https://sell.cratejoy.com/wp-content/uploads/2018/08/aerial-blog-blogger-990819.jpg - Source: https://sell.cratejoy.com/blog/email-teaser-campaigns-need/ - **Uplift Omega - Shop/Listing** - Image: https://d3a1v57rabk2hm.cloudfront.net/00a4baea58444325b4d36380e314130f.jpeg - Source: https://uplift-omega.cratejoy.com/shop/product/6867824564_b%27greek-letter-card-case%27 - **How We Market Subscription Boxes on Cratejoy - Cratejoy** - Image: https://sell.cratejoy.com/wp-content/uploads/2016/10/blog-1024x832.jpg - Source: https://sell.cratejoy.com/blog/subscription-box-marketing/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lora", "role": "heading" }, { "family": "Mulish", "role": "body" } ], "colors": { "primary": "#38BFC3", "secondary": "#268285", "accent": "#38BFC3", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#EF4734" }, "typography": { "fontFamilies": { "primary": "Mulish", "heading": "Lora" }, "fontStacks": { "heading": [ "Lora", "serif" ], "body": [ "Mulish", "-apple-system", "system-ui", "Segoe UI", "Roboto", "Ubuntu", "Cantarell", "Noto Sans", "sans-serif", "BlinkMacSystemFont", "Open Sans" ], "paragraph": [ "Mulish", "-apple-system", "system-ui", "Segoe UI", "Roboto", "Ubuntu", "Cantarell", "Noto Sans", "sans-serif", "BlinkMacSystemFont", "Open Sans" ] }, "fontSizes": { "h1": "50px", "h2": "22px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#E0E0E0", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonPrimary": { "background": "#38BFC3", "textColor": "#F8FBFB", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#38BFC3", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.cratejoy.com/cdn/shop/files/cratejoy-icon.png?v=1674156786&width=180", "ogImage": "https://www.cratejoy.com/cdn/shop/files/cratejoy-og_3fd005e4-1327-499f-9073-d6181390874d.jpg?v=1675888371", "logoHref": "/", "logoAlt": "Cratejoy" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Cratejoy', and links to the homepage, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 4, "text": "Discover Featured Products", "reasoning": "Button #4 has a vibrant blue background (#38BFC3), which is a brand color, and the text 'Discover Featured Products' is action-oriented, making it a strong primary CTA." }, "secondary": { "index": 2, "text": "Buy a Gift Card", "reasoning": "Button #2 has a white background with a teal border, making it distinct from the primary button's color. It serves as a secondary action with the text 'Buy a Gift Card'." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "consumers interested in subscription boxes" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Cratejoy', and links to the homepage, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```