# CredPal Brand Identity

A complete profile of **CredPal**'s visual system — colors, typography, components, and personality — extracted from https://credpal.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/credpal
- Machine-readable JSON: https://characterquilt.com/branding/credpal.json
- Per-page llms.txt: https://characterquilt.com/branding/credpal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2361E2 |
| Accent | #274FED |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #2361E2
- secondary: #274FED
- accent: #274FED
- background: #FFFFFF
- textPrimary: #000000
- link: #020817

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: https://credpal.com/assets/images/logo.svg
- Favicon: https://credpal.com/assets/icons/main-logo.svg

## UI Components

- buttonPrimary: background=#274FED, textColor=#FFFFFF, borderRadius=9999px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy consumers looking for flexible payment options

## CredPal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Build a Credit Score That Will Make Lenders Give You Money**
  - Image: https://blog.credpal.com/wp-content/uploads/2023/10/how-to-build-a-csore@4x.png
  - Source: https://blog.credpal.com/build-a-credit-score-that-will-make-lenders-give-you-money/
- **savings Archives - CredPal**
  - Image: https://blog.credpal.com/wp-content/uploads/2022/04/BLOG-POST-Cover-2-2-1024x478.png
  - Source: https://blog.credpal.com/tag/savings/
- **CredPal Credit Builder - Build Credit the Seamless Way**
  - Image: https://credpal.com/assets/images/credit-builder.webp
  - Source: https://credpal.com/cd-builder
- **CredPal Blog | All you need to know about consumer credit.**
  - Image: https://blog.credpal.com/wp-content/uploads/2021/08/blog-merchant.png
  - Source: https://blog.credpal.com/author/credpal/page/23/
- **How To Use Your Shopping Limit To Buy Now Pay Later - CredPal**
  - Image: https://blog.credpal.com/wp-content/uploads/2022/04/BLOG-POST-5_.png
  - Source: https://blog.credpal.com/how-to-use-your-shopping-limit-to-buy-now-pay-later/
- **How to Fix Your Credit Score Even If You've Made Mistakes in the Past -  CredPal**
  - Image: https://blog.credpal.com/wp-content/uploads/2023/11/fix-credit@4x.png
  - Source: https://blog.credpal.com/how-to-fix-your-credit-score-even-if-youve-made-mistakes-in-the-past/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2361E2",
    "secondary": "#274FED",
    "accent": "#274FED",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#020817"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Satoshi",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78px",
      "h2": "56px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#274FED",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://credpal.com/assets/images/logo.svg",
    "favicon": "https://credpal.com/assets/icons/main-logo.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'CredPal'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join us",
      "reasoning": "Button #1 has a vibrant blue background (#274FED), which is the brand color, and the text 'Join us' suggests a strong call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Learn More",
      "reasoning": "Button #0 has a different background color (#000000) and the text 'Learn More', making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy consumers looking for flexible payment options"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'CredPal'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```