# Cribspot Brand Identity

A complete profile of **Cribspot**'s visual system — colors, typography, components, and personality — extracted from http://cribspot.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cribspot
- Machine-readable JSON: https://characterquilt.com/branding/cribspot.json
- Per-page llms.txt: https://characterquilt.com/branding/cribspot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Lato |
| Heading Font | Lora |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #333333
- link: #000000

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lora — https://fonts.google.com/specimen/Lora

## Visual Assets

- Logo: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c16880c8f692071dbf7d934_cribspot_logo.png
- Favicon: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/596e298530a8b7502e6c2bbb_favicon-32x32.png

## Brand Personality

Tone: professional · Energy: medium · Audience: students and young professionals

## Cribspot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Home**
  - Image: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c2eee5df539dc2400c73d58_IMG_6626.jpeg
  - Source: https://www.cribspot.com/
- **Home**
  - Image: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c2eeb9bc3708062224b8956_IMG_3539.jpg
  - Source: https://www.cribspot.com/
- **Home**
  - Image: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c2eee37f539dce7d7c73d4a_DSC_0171.jpg
  - Source: https://www.cribspot.com/
- **Home**
  - Image: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c2eeda8f539dc4008c73d0d_Kevin%2C%20Tim%2C%20Ben.jpg
  - Source: https://www.cribspot.com/
- **Home**
  - Image: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c2ee0b3f539dcf817c73108_Team%2BStraw.jpg
  - Source: https://www.cribspot.com/
- **Home**
  - Image: https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c2e8229910be63bb5087068_38989-0-600px.jpg
  - Source: https://www.cribspot.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lora",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Cedarville Cursive",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lora"
    },
    "fontStacks": {
      "heading": [
        "Lora",
        "sans-serif"
      ],
      "body": [
        "Lora",
        "sans-serif"
      ],
      "paragraph": [
        "Lora",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "18.2px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/5c16880c8f692071dbf7d934_cribspot_logo.png",
    "favicon": "https://cdn.prod.website-files.com/590c9b823ed2ae0c429e3041/596e298530a8b7502e6c2bbb_favicon-32x32.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is the only visible logo candidate, matches the favicon domain, and is located at the top of the page, indicating it is the primary brand logo.",
    "confidence": 0.8,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "students and young professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is the only visible logo candidate, matches the favicon domain, and is located at the top of the page, indicating it is the primary brand logo.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```