# Cron Brand Identity

A complete profile of **Cron**'s visual system — colors, typography, components, and personality — extracted from https://cron.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cron
- Machine-readable JSON: https://characterquilt.com/branding/cron.json
- Per-page llms.txt: https://characterquilt.com/branding/cron/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF4700 |
| Accent | #FFAA00 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #FF4700
- secondary: #392B0F
- accent: #FFAA00
- background: #161412
- textPrimary: #161412
- link: #FFAA00

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: https://www.cron.com/images/brand/cron-logotype-s.png

## UI Components

- buttonPrimary: background=#161412, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(255, 71, 0, 0.5) 0px 0px 0px 0.5px inset, rgba(255, 72, 0, 0.2) 0px 0px 28px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Cron Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cron Changelog**
  - Image: https://www.cron.com/images/changelog/2021-06-28-dark-mode-and-app-improvements@2x.png
  - Source: https://www.cron.com/changelog
- **Cron Blog**
  - Image: https://www.cron.com/images/blog/cron-product-hunt-mobile-app-of-2022@2x.png
  - Source: https://www.cron.com/blog
- **Cron Blog**
  - Image: https://www.cron.com/images/blog/raphael-schaad-garry-tan-video2@2x.png
  - Source: https://www.cron.com/blog
- **Cron Blog**
  - Image: https://www.cron.com/images/blog/cron-calendar-ga-2023-05-01@2x.png
  - Source: https://www.cron.com/blog
- **Cron | Blog Jun 9, 2022 Cron × Notion**
  - Image: https://www.cron.com/images/blog/cron+notion@2x.png
  - Source: https://www.cron.com/blog/2022-06-09-cron+notion
- **Cron Blog**
  - Image: https://www.cron.com/images/blog/cron-product-hunt-productivity-app-of-2021@2x.png
  - Source: https://www.cron.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF4700",
    "secondary": "#392B0F",
    "accent": "#FFAA00",
    "background": "#161412",
    "textPrimary": "#161412",
    "link": "#FFAA00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "140px",
      "h2": "140px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#161412",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(255, 71, 0, 0.5) 0px 0px 0px 0.5px inset, rgba(255, 72, 0, 0.2) 0px 0px 28px 0px"
    }
  },
  "images": {
    "logo": "https://www.cron.com/images/brand/cron-logotype-s.png",
    "favicon": null,
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Cron logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Cron'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Cron is now Notion Calendar  →",
      "reasoning": "The button uses a dark background color (#161412) which contrasts with the white text, making it stand out on the page. It also contains action-oriented text ('Cron is now Notion Calendar →'), indicating a primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Cron'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```