# Crosby Brand Identity

A complete profile of **Crosby**'s visual system — colors, typography, components, and personality — extracted from https://crosby.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/crosby
- Machine-readable JSON: https://characterquilt.com/branding/crosby.json
- Per-page llms.txt: https://characterquilt.com/branding/crosby/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FAF6EB |
| Accent | #151006 |
| Body Font | Untitled Sans |
| Heading Font | Untitled Serif |

## Color Palette

- primary: #FAF6EB
- secondary: #DF000C
- accent: #151006
- background: #FAF6EB
- textPrimary: #151006
- link: #151006

## Typography

- primary: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans
- heading: Untitled Serif — https://fonts.google.com/specimen/Untitled+Serif

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%201840%20339.199%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M266.789%20108.231h-16.442c-20.934-54.192-53.051-81.314-96.248-81.314-31.606%200-56.523%2012.667-74.803%2037.9-18.637%2025.589-27.93%2060.014-27.93%20103.225%200%2040.912%2010.468%2074.673%2031.402%20101.233%2020.629%2026.918%2046.72%2040.402%2078.275%2040.402%2040.542%200%2071.28-17.468%2092.266-52.354l18.943%2014.966c-26.245%2044.589-65.969%2066.859-119.174%2066.859-45.188%200-82.615-16.958-112.179-50.872C13.633%20257.068%200%20217.79%200%20170.596S13.633%2083.153%2040.9%2051.894C70.155%2017.315%20107.89%200%20154.098%200c27.266%200%2051.673%209.296%2073.322%2027.939l16.442-24.925h20.475v105.268zM452.68%20167.071c49.171%200%2076.59-21.657%2076.59-63.539S501.902%2040.35%20452.68%2040.35h-83.687V167.07zM326.868%20334.193V5.005h128.774c74.19%200%20116.621%2034.783%20116.621%2098.527%200%2053.17-36.661%2083.203-75.211%2092.397l89.201%20138.264h-47.894l-83.84-131.777h-85.577v131.777h-42.125zM762.31%20312.23q44.881%200%2072.301-38.92c17.973-25.947%2026.908-60.525%2026.908-103.736s-8.986-77.79-26.908-103.736q-27.42-38.92-72.301-38.92c-29.922%200-53.869%2012.973-71.791%2038.92Q663.1%20104.222%20663.1%20169.574t27.419%20103.736c17.973%2025.947%2041.869%2038.92%2071.791%2038.92M873.008%2052.353q39.367%2046.89%2039.367%20117.221t-39.367%20117.22c-29.258%2034.937-66.174%2052.354-110.698%2052.354-44.525%200-81.441-17.468-110.699-52.354q-39.367-46.887-39.367-117.22t39.367-117.22C680.869%2017.416%20717.734%200%20762.31%200s81.44%2017.468%20110.698%2052.353M1146.31%203.014h20.47v105.268h-13.94c-21.59-54.192-53.66-81.313-96.24-81.313-15.93%200-29.11%204.8-39.37%2014.454-10.31%209.654-15.47%2021.81-15.47%2036.418%200%2019.307%209.8%2034.732%2029.41%2046.377%2010.31%206.334%2028.08%2013.638%2053.36%2021.963%2021.59%207.304%2036.56%2012.973%2044.88%2016.957s16.44%208.837%2024.46%2014.455c21.95%2015.936%2032.93%2037.592%2032.93%2064.867s-10.62%2051.025-31.91%2069.311c-21.29%2018.285-48.2%2027.428-80.78%2027.428s-59.18-10.113-82.768-30.442l-16.441%2027.428h-23.463V222.949h12.485c10.314%2027.275%2025.734%2048.88%2046.367%2064.867%2020.27%2016.293%2041.4%2024.466%2063.31%2024.466%2021.9%200%2038.24-5.159%2050.86-15.477%2012.96-10.317%2019.45-24.261%2019.45-41.882%200-17.622-9.5-32.74-28.44-44.386-7.66-4.648-24.77-11.952-51.37-21.963-32.27-10.981-55.5-21.758-69.797-32.433q-32.933-23.904-32.933-66.348%200-38.921%2027.419-64.357C1006.76%208.48%201029.33%200%201056.6%200c27.26%200%2051.67%209.296%2073.32%2027.939zM1368.72%20149.347c47.74%200%2071.43-20.431%2071.43-55.316s-23.39-54.958-70.98-54.958h-78.27v110.274zm-77.82%20150.727h88.03c49.12%200%2075.97-21.657%2075.97-58.636s-27.72-59.351-76.84-59.351h-87.16zm-42.12%2034.119V5.005h118.05c73.83%200%20116.16%2030.493%20116.16%2088.311%200%2030.237-23.03%2061.649-50.96%2069.873%2039.93%2010.062%2065.51%2039.89%2065.51%2078.555%200%2060.577-43.04%2092.398-116.37%2092.398h-132.39zM1746.87%20312.23v21.963h-153.59V312.23h8.47c18.95%200%2031.41-.817%2037.38-2.503%205-1.634%207.46-5.159%207.46-10.471V195.52L1543.85%2041.882c-5.67-6.997-10.98-11.288-15.93-12.973-4.34-1.328-13.27-1.992-26.91-1.992V5.005h142.1v21.963c-31.6%200-47.38%203.166-47.38%209.5%200%202.35%201.17%205.312%203.47%208.99l81.8%20125.188h1.99l79.76-125.189c2.35-3.677%203.47-6.64%203.47-8.99%200-6.332-15.78-9.5-47.39-9.5V5.006H1840v21.963c-14.3%200-23.59.664-27.93%201.992-5%201.328-9.96%205.67-14.96%2012.973l-103.7%20155.119v102.255c0%205.67%202.65%209.143%207.96%2010.471%205.67%201.686%2017.98%202.503%2036.92%202.503h8.47z%22%20style%3D%22fill%3A%20rgb(21%2C%2016%2C%206)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://crosby.ai/favicon.ico
- Social card (og:image): https://cdn.sanity.io/images/q0rw6tov/production/0f7ad0ae733ad98919db05ca5eaaf684cfa93fe1-1920x1080.png?w=1200&q=85&auto=format&w=1200&h=628&fit=crop&q=60&fm=jpg

## UI Components

- buttonPrimary: background=#151006, textColor=#FAF6EB, borderRadius=0px, shadow=none
- buttonSecondary: background=#484339, textColor=#FAF6EB, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: legal professionals and businesses seeking AI-powered legal services

## Crosby Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Series B and Planting our Flag | Crosby | The AI-Powered Law Firm**
  - Image: https://cdn.sanity.io/images/q0rw6tov/production/9c6e4718b5e427b4c68423433244a8d73cd77602-6336x9504.jpg?rect=0,2376,6336,7128&w=1100&q=85&auto=format
  - Source: https://crosby.ai/blog/series-b-planting-our-flag
- **Careers | Crosby | The AI-Powered Law Firm**
  - Image: https://crosby.ai/static/img/team/6836245ff1313f1d5b32753b_IMG_8298.webp
  - Source: https://crosby.ai/careers
- **Careers | Crosby | The AI-Powered Law Firm**
  - Image: https://crosby.ai/static/img/team/6836245fba917f2031c244fd_IMG_8295.webp
  - Source: https://crosby.ai/careers
- **Careers | Crosby | The AI-Powered Law Firm**
  - Image: https://crosby.ai/static/img/team/6836246039d14ef1afa928fa_IMG_8293.webp
  - Source: https://crosby.ai/careers
- **Careers | Crosby | The AI-Powered Law Firm**
  - Image: https://crosby.ai/static/img/team/6836245fc32cfd8796198695_IMG_8296.webp
  - Source: https://crosby.ai/careers
- **Careers | Crosby | The AI-Powered Law Firm**
  - Image: https://crosby.ai/static/img/team/68362460c452fa391c4e5042_IMG_8294.webp
  - Source: https://crosby.ai/careers

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Untitled Sans",
      "role": "body"
    },
    {
      "family": "Untitled Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FAF6EB",
    "secondary": "#DF000C",
    "accent": "#151006",
    "background": "#FAF6EB",
    "textPrimary": "#151006",
    "link": "#151006"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Untitled Sans",
      "heading": "Untitled Serif"
    },
    "fontStacks": {
      "heading": [
        "Untitled Sans",
        "system-ui",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Untitled Sans",
        "system-ui",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Untitled Sans",
        "system-ui",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "120px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#151006",
      "textColor": "#FAF6EB",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#484339",
      "textColor": "#FAF6EB",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%201840%20339.199%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M266.789%20108.231h-16.442c-20.934-54.192-53.051-81.314-96.248-81.314-31.606%200-56.523%2012.667-74.803%2037.9-18.637%2025.589-27.93%2060.014-27.93%20103.225%200%2040.912%2010.468%2074.673%2031.402%20101.233%2020.629%2026.918%2046.72%2040.402%2078.275%2040.402%2040.542%200%2071.28-17.468%2092.266-52.354l18.943%2014.966c-26.245%2044.589-65.969%2066.859-119.174%2066.859-45.188%200-82.615-16.958-112.179-50.872C13.633%20257.068%200%20217.79%200%20170.596S13.633%2083.153%2040.9%2051.894C70.155%2017.315%20107.89%200%20154.098%200c27.266%200%2051.673%209.296%2073.322%2027.939l16.442-24.925h20.475v105.268zM452.68%20167.071c49.171%200%2076.59-21.657%2076.59-63.539S501.902%2040.35%20452.68%2040.35h-83.687V167.07zM326.868%20334.193V5.005h128.774c74.19%200%20116.621%2034.783%20116.621%2098.527%200%2053.17-36.661%2083.203-75.211%2092.397l89.201%20138.264h-47.894l-83.84-131.777h-85.577v131.777h-42.125zM762.31%20312.23q44.881%200%2072.301-38.92c17.973-25.947%2026.908-60.525%2026.908-103.736s-8.986-77.79-26.908-103.736q-27.42-38.92-72.301-38.92c-29.922%200-53.869%2012.973-71.791%2038.92Q663.1%20104.222%20663.1%20169.574t27.419%20103.736c17.973%2025.947%2041.869%2038.92%2071.791%2038.92M873.008%2052.353q39.367%2046.89%2039.367%20117.221t-39.367%20117.22c-29.258%2034.937-66.174%2052.354-110.698%2052.354-44.525%200-81.441-17.468-110.699-52.354q-39.367-46.887-39.367-117.22t39.367-117.22C680.869%2017.416%20717.734%200%20762.31%200s81.44%2017.468%20110.698%2052.353M1146.31%203.014h20.47v105.268h-13.94c-21.59-54.192-53.66-81.313-96.24-81.313-15.93%200-29.11%204.8-39.37%2014.454-10.31%209.654-15.47%2021.81-15.47%2036.418%200%2019.307%209.8%2034.732%2029.41%2046.377%2010.31%206.334%2028.08%2013.638%2053.36%2021.963%2021.59%207.304%2036.56%2012.973%2044.88%2016.957s16.44%208.837%2024.46%2014.455c21.95%2015.936%2032.93%2037.592%2032.93%2064.867s-10.62%2051.025-31.91%2069.311c-21.29%2018.285-48.2%2027.428-80.78%2027.428s-59.18-10.113-82.768-30.442l-16.441%2027.428h-23.463V222.949h12.485c10.314%2027.275%2025.734%2048.88%2046.367%2064.867%2020.27%2016.293%2041.4%2024.466%2063.31%2024.466%2021.9%200%2038.24-5.159%2050.86-15.477%2012.96-10.317%2019.45-24.261%2019.45-41.882%200-17.622-9.5-32.74-28.44-44.386-7.66-4.648-24.77-11.952-51.37-21.963-32.27-10.981-55.5-21.758-69.797-32.433q-32.933-23.904-32.933-66.348%200-38.921%2027.419-64.357C1006.76%208.48%201029.33%200%201056.6%200c27.26%200%2051.67%209.296%2073.32%2027.939zM1368.72%20149.347c47.74%200%2071.43-20.431%2071.43-55.316s-23.39-54.958-70.98-54.958h-78.27v110.274zm-77.82%20150.727h88.03c49.12%200%2075.97-21.657%2075.97-58.636s-27.72-59.351-76.84-59.351h-87.16zm-42.12%2034.119V5.005h118.05c73.83%200%20116.16%2030.493%20116.16%2088.311%200%2030.237-23.03%2061.649-50.96%2069.873%2039.93%2010.062%2065.51%2039.89%2065.51%2078.555%200%2060.577-43.04%2092.398-116.37%2092.398h-132.39zM1746.87%20312.23v21.963h-153.59V312.23h8.47c18.95%200%2031.41-.817%2037.38-2.503%205-1.634%207.46-5.159%207.46-10.471V195.52L1543.85%2041.882c-5.67-6.997-10.98-11.288-15.93-12.973-4.34-1.328-13.27-1.992-26.91-1.992V5.005h142.1v21.963c-31.6%200-47.38%203.166-47.38%209.5%200%202.35%201.17%205.312%203.47%208.99l81.8%20125.188h1.99l79.76-125.189c2.35-3.677%203.47-6.64%203.47-8.99%200-6.332-15.78-9.5-47.39-9.5V5.006H1840v21.963c-14.3%200-23.59.664-27.93%201.992-5%201.328-9.96%205.67-14.96%2012.973l-103.7%20155.119v102.255c0%205.67%202.65%209.143%207.96%2010.471%205.67%201.686%2017.98%202.503%2036.92%202.503h8.47z%22%20style%3D%22fill%3A%20rgb(21%2C%2016%2C%206)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://crosby.ai/favicon.ico",
    "ogImage": "https://cdn.sanity.io/images/q0rw6tov/production/0f7ad0ae733ad98919db05ca5eaaf684cfa93fe1-1920x1080.png?w=1200&q=85&auto=format&w=1200&h=628&fit=crop&q=60&fm=jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Crosby'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' is likely the primary CTA due to its action-oriented text and darker, more prominent color (#151006), which stands out against the background."
    },
    "secondary": {
      "index": 1,
      "text": "Sign up now",
      "reasoning": "Button #1 with text 'Sign up now' serves as a secondary action with a less prominent color (#484339), providing a complementary option to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "legal professionals and businesses seeking AI-powered legal services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Crosby'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```