# CrowdStrike Brand Identity A complete profile of **CrowdStrike**'s visual system — colors, typography, components, and personality — extracted from https://crowdstrike.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/crowdstrike - Machine-readable JSON: https://characterquilt.com/branding/crowdstrike.json - Per-page llms.txt: https://characterquilt.com/branding/crowdstrike/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #EC0000 | | Accent | #EC0000 | | Body Font | Haas Grot Disp 55 Roman | | Heading Font | Haas Grot Disp 65 Medium | ## Color Palette - primary: #EC0000 - accent: #EC0000 - background: #FFFFFF - textPrimary: #000000 - link: #D30000 ## Typography - primary: Haas Grot Disp 55 Roman — https://fonts.google.com/specimen/Haas+Grot+Disp+55+Roman - heading: Haas Grot Disp 65 Medium — https://fonts.google.com/specimen/Haas+Grot+Disp+65+Medium ## Visual Assets - Logo: https://assets.crowdstrike.com/is/content/crowdstrikeinc/black-primary-crowdstrike-logo-1-addedPadding-3 - Favicon: https://www.crowdstrike.com/etc.clientlibs/crowdstrike/clientlibs/crowdstrike-common/resources/favicon.ico - Social card (og:image): https://assets.crowdstrike.com/is/image/crowdstrikeinc/WebShareDefaultImage ## UI Components - buttonPrimary: background=#EC0000, textColor=#000000, borderColor=#EC0000, borderRadius=10px, shadow=none - buttonSecondary: background=#F8F8F8, textColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses and cybersecurity professionals ## CrowdStrike Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Introducing AI Unlocked: An Interactive Prompt Injection Challenge** - Image: https://www.crowdstrike.com/content/dam/crowdstrike/marketing/en-us/images/blog/2026/02/openclaw/Blog-Prompt-Injection-Taxonomy-Poster.png - Source: https://www.crowdstrike.com/en-us/blog/introducing-ai-unlocked-interactive-prompt-injection-challenge/ - **ExtraHop Data Ingestion for Falcon Insight XDR | CrowdStrike Marketplace** - Image: https://marketplace.crowdstrike.com/content/dam/crowdstrike/marketplace/en-us/images/Screenshot%202023-07-12%20at%206.30.15%20PM.png - Source: https://marketplace.crowdstrike.com/listings/extrahop-data-ingestion-for-falcon-insight-xdr/ - **Advanced Ransomware Detection with Next-Gen SIEM | CrowdStrike** - Image: https://www.crowdstrike.com/content/dam/crowdstrike/www/en-us/wp/2022/11/XXXX_Falcon-LogScale-So-Fast_Blog_1060x698.jpeg - Source: https://www.crowdstrike.com/en-us/blog/esxi-ransomware-detection-falcon-next-gen-siem/ - **Legit Security Platform: Code-to-Cloud Security | CrowdStrike Marketplace** - Image: https://marketplace.crowdstrike.com/content/dam/crowdstrike/marketplace/en-us/images/Legit-1.png - Source: https://marketplace.crowdstrike.com/listings/legit-security-platform/ - **Meet the Protectors: Video Series Spotlights Cybersecurity Leaders** - Image: https://www.crowdstrike.com/content/dam/crowdstrike/www/en-us/wp/2023/07/23-NA-268822-BlogBLOGECS-Protectors-Blog-1.jpg - Source: https://www.crowdstrike.com/en-us/blog/new-video-series-spotlights-cybersecurity-leaders/ - **Grip SaaS-Identity Security | CrowdStrike Marketplace** - Image: https://marketplace.crowdstrike.com/content/dam/crowdstrike/marketplace/en-us/images/CRWD-MKT-Grip-IAM-Sec-Posture.png - Source: https://marketplace.crowdstrike.com/listings/grip-saas-identity-security/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Haas Grot Disp 65 Medium", "role": "heading" }, { "family": "Haas Grot Disp 55 Roman", "role": "body" }, { "family": "Neue Haas Grotesk Display Pro", "role": "display" }, { "family": "CrowdStrike Sharp Sans Mdm", "role": "unknown" }, { "family": "CrowdStrike Sharp Sans Bold", "role": "unknown" } ], "colors": { "primary": "#EC0000", "accent": "#EC0000", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#D30000" }, "typography": { "fontFamilies": { "primary": "Haas Grot Disp 55 Roman", "heading": "Haas Grot Disp 65 Medium" }, "fontStacks": { "heading": [ "CrowdStrikeSharpSans-Bold", "sans-serif" ], "body": [ "HaasGrotDisp-45Light", "helvetica", "arial", "sans-serif" ], "paragraph": [ "CrowdStrikeSharpSans-Mdm", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "48px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#EC0000", "textColor": "#000000", "borderColor": "#EC0000", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F8F8F8", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://assets.crowdstrike.com/is/content/crowdstrikeinc/black-primary-crowdstrike-logo-1-addedPadding-3", "favicon": "https://www.crowdstrike.com/etc.clientlibs/crowdstrike/clientlibs/crowdstrike-common/resources/favicon.ico", "ogImage": "https://assets.crowdstrike.com/is/image/crowdstrikeinc/WebShareDefaultImage", "logoHref": "/en-us", "logoAlt": "CrowdStrike Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, matches the brand name 'CrowdStrike', and is located in a prominent position on the page.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Start free trial", "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #EC0000, which is consistent with the site's primary color scheme, and has action-oriented text 'Start free trial'." }, "secondary": { "index": 2, "text": "Explore now", "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#F8F8F8) and offers a less prominent action 'Explore now', making it suitable as a secondary option." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses and cybersecurity professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, matches the brand name 'CrowdStrike', and is located in a prominent position on the page.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```