{
  "name": "Crux",
  "slug": "crux",
  "domain": "https://www.cruxclimate.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "Monument Grotesk",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#1682F8",
      "secondary": "#3898EC",
      "accent": "#1682F8",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#89D9FF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Monument Grotesk",
        "heading": "Monument Grotesk"
      },
      "fontStacks": {
        "heading": [
          "Monument Grotesk",
          "sans-serif"
        ],
        "body": [
          "Monument Grotesk",
          "sans-serif"
        ],
        "paragraph": [
          "Monument Grotesk",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "85px",
        "h2": "40px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "3px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#FFFFFF",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#1682F8",
        "textColor": "#FFFFFF",
        "borderRadius": "100px",
        "borderRadiusCorners": {
          "topLeft": "100px",
          "topRight": "100px",
          "bottomRight": "100px",
          "bottomLeft": "100px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "100px",
        "borderRadiusCorners": {
          "topLeft": "100px",
          "topRight": "100px",
          "bottomRight": "100px",
          "bottomLeft": "100px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf89_CRUX_LOGO_WHITE.svg",
      "favicon": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf8a_CRUX_SYMBOL_WHITE.png",
      "ogImage": "https://cdn.prod.website-files.com/641c9a0d52893947a02c6efd/643822bc3ef181563e7fedf7_Crux_logo.png",
      "logoHref": "/",
      "logoAlt": "crux symbol and logo"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Crux', and links to the homepage.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "Get started",
        "reasoning": "Button #2 has a vibrant blue background (#1682F8), which is the brand color, and the action-oriented text 'Get started', making it the primary CTA."
      },
      "secondary": {
        "index": 17,
        "text": "Learn more",
        "reasoning": "Button #3 has a transparent background, making it distinct from the primary button's vibrant color. It serves as a secondary action with the text 'Learn more'."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "businesses in the energy sector"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Crux', and links to the homepage.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/crux/a7f447702c.webp",
      "alt": "What is basis risk in tax credit transactions?",
      "source_url": "https://www.cruxclimate.com/insights/understanding-basis-risk-what-tax-credit-buyers-and-investors-need-to-know",
      "image_url": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/69c1832a53bf093b246b7adb_Energy%20infrastructure%2002%202.jpg",
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      "query": "site:cruxclimate.com",
      "query_suffix": "site:cruxclimate.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/crux/2bc46e4781.webp",
      "alt": "Industry Insights & News | Crux",
      "source_url": "https://www.cruxclimate.com/insights",
      "image_url": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/68e677b733950c019c3b0136_391x180_blog%20thumbnail.png",
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      "bytes": 376296,
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/crux/0c8d07a5c1.webp",
      "alt": "Key Insights for Tax Credit Buyers from Crux's 2025 Report",
      "source_url": "https://www.cruxclimate.com/insights/cruxs-2025-market-intelligence-report-what-tax-credit-buyers-need-to-know",
      "image_url": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/69bc3bd03eaa51b2d2445bd4_Figure37.png",
      "width": 4640,
      "height": 2332,
      "bytes": 155862,
      "query": "site:cruxclimate.com",
      "query_suffix": "site:cruxclimate.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/crux/eb330e7736.webp",
      "alt": "Industry Insights & News | Crux",
      "source_url": "https://www.cruxclimate.com/insights",
      "image_url": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/68b78b51c1fdcae782219c00_391x180_blog%20thumbnail.png",
      "width": 782,
      "height": 360,
      "bytes": 26800,
      "query": "site:cruxclimate.com blog",
      "query_suffix": "site:cruxclimate.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/crux/b9a02ea7c8.webp",
      "alt": "Understanding the §45U Tax Credit for Existing Nuclear Power Plants",
      "source_url": "https://www.cruxclimate.com/insights/understanding-the-45u-tax-credit-for-existing-nuclear-power-plants",
      "image_url": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/69ab55fb3cbd5b1d31f420a9_Figure34.png",
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      "query": "site:cruxclimate.com",
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    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/crux/d80ebb614b.webp",
      "alt": "2026 Tax Credit Market Outlook: Expert Insights from Crux",
      "source_url": "https://www.cruxclimate.com/insights/roundtable-with-cruxs-tax-investor-coverage-team-2026-strategies",
      "image_url": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/696fc22a714aa0367db6506e_Blog%20Banner%20for%20TIC%20Roundtable%20Stop%20%20Pending%20(3).png",
      "width": 2880,
      "height": 800,
      "bytes": 2584148,
      "query": "site:cruxclimate.com blog",
      "query_suffix": "site:cruxclimate.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Monument Grotesk",
      "google_fonts_url": "https://fonts.google.com/specimen/Monument+Grotesk"
    },
    {
      "family": "Monument Grotesk",
      "google_fonts_url": "https://fonts.google.com/specimen/Monument+Grotesk"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Monument+Grotesk&family=Monument+Grotesk&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/crux",
  "agent_instructions": "You are designing or implementing in Crux's brand identity.\n\n# Brand profile\n- Company: Crux\n- Source: https://www.cruxclimate.com/\n- Color scheme: dark\n\n# Colors\n- primary: #1682F8\n- secondary: #3898EC\n- accent: #1682F8\n- background: #000000\n- textPrimary: #000000\n- link: #89D9FF\n\n# Typography\n- primary: Monument Grotesk — https://fonts.google.com/specimen/Monument+Grotesk\n- heading: Monument Grotesk — https://fonts.google.com/specimen/Monument+Grotesk\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Monument+Grotesk&family=Monument+Grotesk&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#1682F8, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=100px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: businesses in the energy sector\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/crux.json",
  "page_markdown": "# Crux Brand Identity\n\nA complete profile of **Crux**'s visual system — colors, typography, components, and personality — extracted from https://www.cruxclimate.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/crux\n- Machine-readable JSON: https://characterquilt.com/branding/crux.json\n- Per-page llms.txt: https://characterquilt.com/branding/crux/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #1682F8 |\n| Accent | #1682F8 |\n| Body Font | Monument Grotesk |\n| Heading Font | Monument Grotesk |\n\n## Color Palette\n\n- primary: #1682F8\n- secondary: #3898EC\n- accent: #1682F8\n- background: #000000\n- textPrimary: #000000\n- link: #89D9FF\n\n## Typography\n\n- primary: Monument Grotesk — https://fonts.google.com/specimen/Monument+Grotesk\n- heading: Monument Grotesk — https://fonts.google.com/specimen/Monument+Grotesk\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf89_CRUX_LOGO_WHITE.svg\n- Favicon: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf8a_CRUX_SYMBOL_WHITE.png\n- Social card (og:image): https://cdn.prod.website-files.com/641c9a0d52893947a02c6efd/643822bc3ef181563e7fedf7_Crux_logo.png\n\n## UI Components\n\n- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#1682F8, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=100px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: businesses in the energy sector\n\n## Crux Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **What is basis risk in tax credit transactions?**\n  - Image: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/69c1832a53bf093b246b7adb_Energy%20infrastructure%2002%202.jpg\n  - Source: https://www.cruxclimate.com/insights/understanding-basis-risk-what-tax-credit-buyers-and-investors-need-to-know\n- **Industry Insights & News | Crux**\n  - Image: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/68e677b733950c019c3b0136_391x180_blog%20thumbnail.png\n  - Source: https://www.cruxclimate.com/insights\n- **Key Insights for Tax Credit Buyers from Crux's 2025 Report**\n  - Image: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/69bc3bd03eaa51b2d2445bd4_Figure37.png\n  - Source: https://www.cruxclimate.com/insights/cruxs-2025-market-intelligence-report-what-tax-credit-buyers-need-to-know\n- **Industry Insights & News | Crux**\n  - Image: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/68b78b51c1fdcae782219c00_391x180_blog%20thumbnail.png\n  - Source: https://www.cruxclimate.com/insights\n- **Understanding the §45U Tax Credit for Existing Nuclear Power Plants**\n  - Image: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/69ab55fb3cbd5b1d31f420a9_Figure34.png\n  - Source: https://www.cruxclimate.com/insights/understanding-the-45u-tax-credit-for-existing-nuclear-power-plants\n- **2026 Tax Credit Market Outlook: Expert Insights from Crux**\n  - Image: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf55/696fc22a714aa0367db6506e_Blog%20Banner%20for%20TIC%20Roundtable%20Stop%20%20Pending%20(3).png\n  - Source: https://www.cruxclimate.com/insights/roundtable-with-cruxs-tax-investor-coverage-team-2026-strategies\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Monument Grotesk\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#1682F8\",\n    \"secondary\": \"#3898EC\",\n    \"accent\": \"#1682F8\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#89D9FF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Monument Grotesk\",\n      \"heading\": \"Monument Grotesk\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Monument Grotesk\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Monument Grotesk\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Monument Grotesk\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"85px\",\n      \"h2\": \"40px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"3px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#1682F8\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"100px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"100px\",\n        \"topRight\": \"100px\",\n        \"bottomRight\": \"100px\",\n        \"bottomLeft\": \"100px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"100px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"100px\",\n        \"topRight\": \"100px\",\n        \"bottomRight\": \"100px\",\n        \"bottomLeft\": \"100px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf89_CRUX_LOGO_WHITE.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf8a_CRUX_SYMBOL_WHITE.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/641c9a0d52893947a02c6efd/643822bc3ef181563e7fedf7_Crux_logo.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"crux symbol and logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'Crux', and links to the homepage.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #2 has a vibrant blue background (#1682F8), which is the brand color, and the action-oriented text 'Get started', making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 17,\n      \"text\": \"Learn more\",\n      \"reasoning\": \"Button #3 has a transparent background, making it distinct from the primary button's vibrant color. It serves as a secondary action with the text 'Learn more'.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses in the energy sector\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, matches the brand name 'Crux', and links to the homepage.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}