# Cuanto Brand Identity

A complete profile of **Cuanto**'s visual system — colors, typography, components, and personality — extracted from https://www.cuanto.app. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cuanto
- Machine-readable JSON: https://characterquilt.com/branding/cuanto.json
- Per-page llms.txt: https://characterquilt.com/branding/cuanto/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #374151 |
| Accent | #F05A35 |
| Body Font | Inter |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #374151
- secondary: #0F1923
- accent: #F05A35
- background: #FFFFFF
- textPrimary: #F05A35
- link: #F05A35

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://web.cuanto.app/images/logo-white.svg
- Favicon: https://web.cuanto.app/favicon.svg
- Social card (og:image): https://web.cuanto.app/images/og-image.png

## UI Components

- buttonPrimary: background=#F05A35, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#0F1923, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: small business owners

## Cuanto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Creaciones Ro**
  - Image: https://cuanto-products.nyc3.digitaloceanspaces.com/05f801e1-c0aa-4cad-98c6-c631437940aa
  - Source: https://www.cuanto.app/creaciones_ro/category/388a7de4-071f-4f9c-b49e-f9c8af979d8e
- **El Viaje de la Vida Blog**
  - Image: https://images.cuanto.app/?url=https://cuanto-products.nyc3.digitaloceanspaces.com/a3bdad3c-95bc-4bcb-ab37-9aaa36db6e4f&w=1200&h=600&output=jpg
  - Source: https://www.cuanto.app/el-viaje-de-la-vida-blog
- **Muka Heladería Creativa 🍦**
  - Image: https://cuanto-products.nyc3.digitaloceanspaces.com/b2074486-b1b0-4e9c-ac14-74be93e3386b
  - Source: https://www.cuanto.app/mukaheladeria
- **Te regalamos un plan de contenido! — Cuanto Blog**
  - Image: https://web.cuanto.app/images/blog/despega-tu-emprendimiento-te-regalamos-un-plan-de-contenido.jpg
  - Source: https://web.cuanto.app/blog/despega-tu-emprendimiento-te-regalamos-un-plan-de-contenido/
- **Shotgun Enterprises**
  - Image: https://cuanto-products.nyc3.digitaloceanspaces.com/a9d6e0e5-0e1e-4f65-837b-39965b4047b3
  - Source: https://www.cuanto.app/@paolashotgun
- **5 tips basicos para tener tu tienda de Cuanto al 100% — Cuanto Blog**
  - Image: https://web.cuanto.app/images/blog/tienda-de-cuanto-al-100.jpg
  - Source: https://web.cuanto.app/en/blog/tienda-de-cuanto-al-100/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#374151",
    "secondary": "#0F1923",
    "accent": "#F05A35",
    "background": "#FFFFFF",
    "textPrimary": "#F05A35",
    "link": "#F05A35"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F05A35",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0F1923",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://web.cuanto.app/images/logo-white.svg",
    "favicon": "https://web.cuanto.app/favicon.svg",
    "ogImage": "https://web.cuanto.app/images/og-image.png",
    "logoHref": "/en",
    "logoAlt": "Cuanto"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, matches the brand name 'Cuanto', and is of appropriate size for a primary logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign up now!",
      "reasoning": "Button #0 'Sign up now!' is the primary CTA due to its vibrant brand color (#F05A35) and action-oriented text, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 6,
      "text": "About us",
      "reasoning": "Button #2 'About us' is selected as the secondary button because it has a different background color (#0F1923) and serves a supportive role with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "small business owners"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, matches the brand name 'Cuanto', and is of appropriate size for a primary logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```