# cubic Brand Identity

A complete profile of **cubic**'s visual system — colors, typography, components, and personality — extracted from https://cubic.dev/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cubic
- Machine-readable JSON: https://characterquilt.com/branding/cubic.json
- Per-page llms.txt: https://characterquilt.com/branding/cubic/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Geist |

## Color Palette

- primary: #0000EE
- accent: #0000EE
- background: #060707
- textPrimary: #FFFFFF
- link: #0000EE

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Favicon: https://framerusercontent.com/images/2GQ4ncGkLkp5GNuzAny7b4ecmQ.svg
- Social card (og:image): https://framerusercontent.com/assets/06JcMbuFGLKw6guvY6a83iInY58.jpg

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none
- buttonSecondary: background=#060707, textColor=#0000EE, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## cubic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **cubic blog: AI-generated documentation**
  - Image: https://framerusercontent.com/images/M7wG2axE3v6GiyhYzhrg3NWHvik.png
  - Source: https://www.cubic.dev/blog/ai-generated-documentation
- **cubic blog**
  - Image: https://framerusercontent.com/images/UYp6FvO6iEkvuxWi6BkE4zm0kzU.png?width=2160&height=2160
  - Source: https://www.cubic.dev/blog
- **cubic blog: Launch week 01 wrap-up**
  - Image: https://framerusercontent.com/images/2DuVmaPIktZtOuLcT0XBnBkjg.png
  - Source: https://www.cubic.dev/blog/launch-week-01-wrap-up
- **cubic customers: Why privacy-first AI platform Tinfoil trusts cubic**
  - Image: https://framerusercontent.com/images/lYCbNPDX14vl0EhJil60MIXyaQ.jpg
  - Source: https://www.cubic.dev/customers/tinfoil
- **cubic blog: The junior developer paradox**
  - Image: https://framerusercontent.com/images/gsUkZXlRNGdCcZsXxNhBERCkw48.png?width=1536&height=1024
  - Source: https://www.cubic.dev/blog/the-junior-developer-paradox
- **Key features - cubic documentation**
  - Image: https://mintcdn.com/cubic-2/AzoJeLhtvGZBEz71/ai-review/images/rules-library.png?fit=max&auto=format&n=AzoJeLhtvGZBEz71&q=85&s=7d6a1ad6818665c8b7bf7247e9a6c586
  - Source: https://docs.cubic.dev/ai-review/key-features

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0000EE",
    "background": "#060707",
    "textPrimary": "#FFFFFF",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "20px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#060707",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/2GQ4ncGkLkp5GNuzAny7b4ecmQ.svg",
    "ogImage": "https://framerusercontent.com/assets/06JcMbuFGLKw6guvY6a83iInY58.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found. The candidate is a tiny icon without clear branding elements.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "Get started for free",
      "reasoning": "Button #0 'Get started for free' is likely the primary CTA due to its action-oriented text and distinct white background, making it stand out against the dark theme."
    },
    "secondary": {
      "index": 12,
      "text": "Learn more",
      "reasoning": "Button #2 'Learn more' serves as a secondary action with a different dark background color, offering additional information without the primary action's emphasis."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found. The candidate is a tiny icon without clear branding elements.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```