# Culdesac Brand Identity A complete profile of **Culdesac**'s visual system — colors, typography, components, and personality — extracted from http://culdesac.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/culdesac - Machine-readable JSON: https://characterquilt.com/branding/culdesac.json - Per-page llms.txt: https://characterquilt.com/branding/culdesac/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #5AA9A7 | | Accent | #E75550 | | Body Font | Roboto Slab | | Heading Font | GT Pressura Extended | ## Color Palette - primary: #5AA9A7 - secondary: #7288D4 - accent: #E75550 - background: #F7F3F0 - textPrimary: #231F20 - link: #E75550 ## Typography - primary: Roboto Slab — https://fonts.google.com/specimen/Roboto+Slab - heading: GT Pressura Extended — https://fonts.google.com/specimen/GT+Pressura+Extended ## Visual Assets - Logo: https://culdesac.com/static/935aaab657d9081eda885d3442c69206/culdesac-logo-full.svg - Favicon: https://culdesac.com/favicon-32x32.png?v=d2008358591dda1718fb9f5cae127d6a - Social card (og:image): https://culdesac.com/images/culdesac_site_preview_image.png ## UI Components - buttonPrimary: background=#E1DCD6, textColor=#212121, borderColor=#212121, borderRadius=9999px, shadow=none - buttonSecondary: background=#231F20, textColor=#F7F3F0, borderRadius=9999px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: urban dwellers interested in sustainable living ## Culdesac Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Walkable communities connecting neighbors, local businesses, and all that cities have to offer | Culdesac** - Image: https://culdesac.com/static/2e3a1bf9518c89a9945a97d7c40474fc/f8d6f/hero-1.jpg - Source: https://culdesac.com/ - **Culdesac | We deserve better than empty parking lots** - Image: https://cdn.prod.website-files.com/619c336c6f087e0c0a77a97a/6356de14b313975dfe6eaa5e_blog%20parking-01%20(2).png - Source: https://culdesac.com/blog/post/we-deserve-better-than-empty-parking-lots - **Culdesac | Culdesac Tempe: Designed for Everyone** - Image: https://cdn.prod.website-files.com/619c336c6f087e0c0a77a97a/62fec22cd99a3d152600ab41_access%20blog%20illustrations-01.png - Source: https://culdesac.com/blog/post/culdesac-tempe-designed-for-everyone - **Culdesac | Anatomy of a Good Neighborhood, According to Jane Jacobs** - Image: https://cdn.prod.website-files.com/619c336c6f087e0c0a77a97a/62a7b5b025e7ca405bb5b3dd_jj%20blog.png - Source: https://culdesac.com/blog/post/anatomy-of-a-good-neighborhood-according-to-jane-jacobs - **Culdesac | Let's Keep Building! February 2022** - Image: https://cdn.prod.website-files.com/619c336c6f087e0c0a77a97a/623df5f94c73fd5c44f5e42f_Image%20from%20iOS%20(70)%20(1).jpg - Source: https://culdesac.com/blog/post/lets-keep-building-february-2022 - **Around the Culdesac** - Image: https://cdn.prod.website-files.com/619c336c6f087e0c0a77a97a/63e6a3ebf1343d7ed295fecf_63e699106c8fe228abd4ff4f_little%20cholla%20blog%20header-01.jpeg - Source: https://culdesac.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GT Pressura Extended", "role": "heading" }, { "family": "Roboto Slab", "role": "body" }, { "family": "Work Sans", "role": "body" }, { "family": "Manrope", "role": "body" }, { "family": "GT Pressura", "role": "heading" } ], "colors": { "primary": "#5AA9A7", "secondary": "#7288D4", "accent": "#E75550", "background": "#F7F3F0", "textPrimary": "#231F20", "link": "#E75550" }, "typography": { "fontFamilies": { "primary": "Roboto Slab", "heading": "GT Pressura Extended" }, "fontStacks": { "heading": [ "GT Pressura Extended", "Manrope", "Roboto Slab", "Work Sans", "Helvetica Neue", "Arial", "sans-serif" ], "body": [ "GT Pressura Extended", "Manrope", "Roboto Slab", "Work Sans", "Helvetica Neue", "Arial", "sans-serif" ], "paragraph": [ "GT Pressura Extended", "Manrope", "Roboto Slab", "Work Sans", "Helvetica Neue", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "24px", "h2": "24px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#E1DCD6", "textColor": "#212121", "borderColor": "#212121", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#231F20", "textColor": "#F7F3F0", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://culdesac.com/static/935aaab657d9081eda885d3442c69206/culdesac-logo-full.svg", "favicon": "https://culdesac.com/favicon-32x32.png?v=d2008358591dda1718fb9f5cae127d6a", "ogImage": "https://culdesac.com/images/culdesac_site_preview_image.png", "logoAlt": "Culdesac logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'Culdesac'.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Schedule Tour", "reasoning": "Button #0 'Schedule Tour' is likely the primary CTA due to its distinct color (#E1DCD6) and action-oriented text, which aligns with the site's focus on engaging users to explore their offerings." }, "secondary": { "index": 1, "text": "View Floor Plans", "reasoning": "Button #1 'View Floor Plans' is selected as secondary because it has a different color group (#231F20) and provides additional information, complementing the primary action." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "urban dwellers interested in sustainable living" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'Culdesac'.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```