# Curacel Brand Identity

A complete profile of **Curacel**'s visual system — colors, typography, components, and personality — extracted from https://curacel.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/curacel
- Machine-readable JSON: https://characterquilt.com/branding/curacel.json
- Per-page llms.txt: https://characterquilt.com/branding/curacel/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #2424FF |
| Body Font | Outfit |
| Heading Font | DM Sans |

## Color Palette

- primary: #0000EE
- secondary: #1A1AFF
- accent: #2424FF
- background: #FFFFFF
- textPrimary: #2424FF
- link: #2424FF

## Typography

- primary: Outfit — https://fonts.google.com/specimen/Outfit
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/636cd89449397edf946d99a9/636cdab5709c507eb8691442_Curacel-Logo.svg
- Favicon: https://cdn.prod.website-files.com/636cd89449397edf946d99a9/63b44c0faf481eba95635d03_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/636cd89449397edf946d99a9/63b472401d44d62d08f3ff80_Screenshot%202023-01-03%20at%2018.17.37.png

## UI Components

- buttonPrimary: background=#2424FF, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#030124, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: insurance professionals and companies

## Curacel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Curacel - AI-powered Insurance Infrastructure**
  - Image: https://cdn.prod.website-files.com/63785d19707d745caf0fcabc/65699aa85aa9598bf46fa009_robot-engineers-invent-robots-of-the-future-ai-human-synergy.JPG
  - Source: https://www.curacel.co/ar-eg/post/the-roi-of-implementing-curacels-ai-solutions-in-insurance
- **Blog**
  - Image: https://cdn.prod.website-files.com/63785d19707d745caf0fcabc/63dba37a7f462669d86dc945_blog%20-%20reolutionizing%20claims%20management.jpg
  - Source: https://www.curacel.co/blog?cea1c115_page=16
- **Marketing**
  - Image: https://cdn.prod.website-files.com/63785d19707d745caf0fcabc/66b38c0cacd9ed5a8ca0bfea_661e2727c825a13b3fd29c2b_pexels-anna-shvets-3845810.jpeg
  - Source: https://www.curacel.co/post/simplifying-approvals-and-check-ins-for-a-better-patient-experience
- **Blog**
  - Image: https://cdn.prod.website-files.com/63785d19707d745caf0fcabc/648c48d94838bb2c97a1ebc3_Curacel_BLOG_COVER_Claims%20Management_JUNE-16th.png
  - Source: https://www.curacel.co/blog?cea1c115_page=14
- **Simplify Healthcare Payments & Claims in Africa | Curacel Pay**
  - Image: https://cdn.prod.website-files.com/636cd89449397edf946d99a9/65f0ff6c340181cb4bb00e44_pay-screen.png
  - Source: https://www.curacel.co/curacel-pay
- **Blog**
  - Image: https://cdn.prod.website-files.com/63785d19707d745caf0fcabc/64b16e889534c59fed8ac0af_Curacel_BLOG%20COVERs_July-14th.png
  - Source: https://www.curacel.co/blog?120c1586_page=13&cea1c115_page=6

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#1A1AFF",
    "accent": "#2424FF",
    "background": "#FFFFFF",
    "textPrimary": "#2424FF",
    "link": "#2424FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2424FF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#030124",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/636cd89449397edf946d99a9/636cdab5709c507eb8691442_Curacel-Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/636cd89449397edf946d99a9/63b44c0faf481eba95635d03_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/636cd89449397edf946d99a9/63b472401d44d62d08f3ff80_Screenshot%202023-01-03%20at%2018.17.37.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 13,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #13 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 with text 'Get Started' uses a vibrant brand color (#2424FF) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Contact Us",
      "reasoning": "Button #1 with text 'Contact Us' uses a different background color (#FFFFFF) and serves as a secondary action, fitting the role of a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "insurance professionals and companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 13,
        "selectedLogoReasoning": "Selected #13 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```