# CustomerOS Brand Identity

A complete profile of **CustomerOS**'s visual system — colors, typography, components, and personality — extracted from https://customeros.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/customeros
- Machine-readable JSON: https://characterquilt.com/branding/customeros.json
- Per-page llms.txt: https://characterquilt.com/branding/customeros/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #364152 |
| Body Font | IBM Plex Sans |
| Heading Font | Inter Display |

## Color Palette

- primary: #0000EE
- secondary: #5B6870
- accent: #364152
- background: #FFFFFF
- textPrimary: #282E33
- link: #444F55

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display

## Visual Assets

- Logo: https://framerusercontent.com/images/T42GuDxA4YTA7uVGWvuOmjjNLUQ.png?width=678&height=144
- Favicon: https://framerusercontent.com/images/MMlo7zHGsSZCiaS8TXvGlalQQh0.png
- Social card (og:image): https://framerusercontent.com/assets/0lk5ROrFOMF6FNZQs0QCtUxk.png

## UI Components

- input: background=#FFFFFF, textColor=#697586, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#364152, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#282E33, textColor=#0000EE, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## CustomerOS Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **CustomerOS | Uncover hidden pipeline that actually converts**
  - Image: https://framerusercontent.com/images/C3PTb7pUCaXPjAF9Da8xqS9UJik.jpg?width=4096&height=3112
  - Source: https://customeros.ai/agents/the-contact-hunter
- **47 perfect prospects visited your pricing page. Zero converted. Here's why.  | CustomerOS**
  - Image: https://framerusercontent.com/images/MC8MWFkiBmiz4n8tnX7HjDFOkWg.png?width=1120&height=554
  - Source: https://customeros.ai/gtm-guides/47-perfect-prospects-visited-your-pricing-page-zero-converted-heres-why
- **Compare CustomerOS to 6sense, Clearbit, Clay & More**
  - Image: https://framerusercontent.com/images/TTTzNGtFzngOODlVXo8mkxWEozo.png?width=3840&height=2160
  - Source: https://customeros.ai/comparisons
- **CustomerOS | Uncover hidden pipeline that actually converts**
  - Image: https://framerusercontent.com/images/RRSJRN0qDJp1rIQlZavY52CAvU.jpg?width=3840&height=2160
  - Source: https://customeros.ai/agents/the-researcher
- **CustomerOS | Uncover hidden pipeline that actually converts**
  - Image: https://framerusercontent.com/images/vG0E4XnDuLYZgBREnTNWVqunt3E.png?width=2528&height=1696
  - Source: https://customeros.ai/blogs
- **CustomerOS | Uncover hidden pipeline that actually converts**
  - Image: https://framerusercontent.com/images/D0g9Hwq9SnVa3pqPQZlJB8bUmew.png?width=1464&height=2298
  - Source: https://customeros.ai/for/content-optimization

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Inter Display",
      "role": "display"
    },
    {
      "family": "Epilogue",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#5B6870",
    "accent": "#364152",
    "background": "#FFFFFF",
    "textPrimary": "#282E33",
    "link": "#444F55"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "Inter Display"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "58px",
      "h2": "58px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#697586",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#364152",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#282E33",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/T42GuDxA4YTA7uVGWvuOmjjNLUQ.png?width=678&height=144",
    "favicon": "https://framerusercontent.com/images/MMlo7zHGsSZCiaS8TXvGlalQQh0.png",
    "ogImage": "https://framerusercontent.com/assets/0lk5ROrFOMF6FNZQs0QCtUxk.png",
    "logoHref": "./",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'CustomerOS'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get my ICP",
      "reasoning": "Button #6 ('Get my ICP') has a vibrant background color (#364152) that stands out as a primary CTA. The text is action-oriented, making it a strong candidate for the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Start for free",
      "reasoning": "Button #4 ('Start for free') has a different background color (#282E33) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'CustomerOS'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```