# D-ID Brand Identity

A complete profile of **D-ID**'s visual system — colors, typography, components, and personality — extracted from http://www.d-id.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/d-id
- Machine-readable JSON: https://characterquilt.com/branding/d-id.json
- Per-page llms.txt: https://characterquilt.com/branding/d-id/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF882E |
| Accent | #FF882E |
| Body Font | Manrope |
| Heading Font | Libre Franklin |

## Color Palette

- primary: #FF882E
- secondary: #497CFF
- accent: #FF882E
- background: #F3F3F3
- textPrimary: #000000
- link: #FF0000

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Libre Franklin — https://fonts.google.com/specimen/Libre+Franklin

## Visual Assets

- Logo: https://www.d-id.com/wp-content/uploads/2023/11/d-id-logo.svg
- Favicon: https://www.d-id.com/wp-content/uploads/2024/10/D-ID-logo-350x350-1-150x150.png
- Social card (og:image): https://www.d-id.com/wp-content/uploads/2024/01/website-preview-image-3.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#E9E9E9, borderRadius=5px, shadow=none
- buttonPrimary: background=#FF882E, textColor=#000000, borderColor=#FF882E, borderRadius=10px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals and businesses looking for AI video solutions

## D-ID Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **D-ID Let's you create digital people for AI videos and interactive  experiences**
  - Image: https://i.vimeocdn.com/video/1809063640-1987b84d778d773914450483846481c9eb5e613a762b6f4292225842c25dc074-d?f=webp
  - Source: https://www.d-id.com/sales-solutions/
- **Getting started with Video Campaigns | D-ID**
  - Image: https://www.d-id.com/wp-content/uploads/2024/08/publish-campaign-for-blog-1024x572.png
  - Source: https://www.d-id.com/blog/getting-started-with-video-campaigns/
- **Creative Reality STUDIO Updates**
  - Image: https://storage.noticeable.io/projects/R2jmi5cJp0xYY17mUsrG/publications/DFqtqjztC7f7VxfTlmif/01h55ta3gskc9h03ps01sbw28q-image.png
  - Source: https://news.studio.d-id.com/publications/new-features-in-d-ids-creative-reality-studio
- **Blog | D-ID AI Video Creation Platform**
  - Image: https://www.d-id.com/wp-content/uploads/2026/02/image-7.png
  - Source: https://www.d-id.com/blog/
- **How do I embed my Agent on a website? – D-ID Help Center**
  - Image: https://help.d-id.com/hc/article_attachments/40642246549009
  - Source: https://help.d-id.com/hc/en-us/articles/31262657384849-How-do-I-embed-my-Agent-on-a-website
- **Blog | D-ID AI Video Creation Platform**
  - Image: https://www.d-id.com/wp-content/uploads/2024/04/OUtbrain-blog-posts-campaign-1-1024x683.jpg
  - Source: https://www.d-id.com/blog/page/5/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Libre Franklin",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF882E",
    "secondary": "#497CFF",
    "accent": "#FF882E",
    "background": "#F3F3F3",
    "textPrimary": "#000000",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Libre Franklin"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Libre Franklin",
        "sans-serif"
      ],
      "paragraph": [
        "Libre Franklin",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E9E9E9",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF882E",
      "textColor": "#000000",
      "borderColor": "#FF882E",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.d-id.com/wp-content/uploads/2023/11/d-id-logo.svg",
    "favicon": "https://www.d-id.com/wp-content/uploads/2024/10/D-ID-logo-350x350-1-150x150.png",
    "ogImage": "https://www.d-id.com/wp-content/uploads/2024/01/website-preview-image-3.png",
    "logoHref": "https://www.d-id.com/",
    "logoAlt": "D-id Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'D-ID'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "get started",
      "reasoning": "Button #0 with text 'get started' is the primary CTA due to its vibrant brand color (#FF882E) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Learn more",
      "reasoning": "Button #1 with text 'Learn more' is selected as secondary because it has a different background color (#000000) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals and businesses looking for AI video solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'D-ID'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```