{
  "name": "Dari",
  "slug": "dari",
  "domain": "https://usedari.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "dark",
    "fonts": [
      {
        "family": "JetBrains Mono",
        "role": "monospace"
      },
      {
        "family": "Geist",
        "role": "unknown"
      },
      {
        "family": "Cascadia Code",
        "role": "monospace"
      }
    ],
    "colors": {
      "primary": "#0000EE",
      "secondary": "#223333",
      "accent": "#D7D4F0",
      "background": "#000000",
      "textPrimary": "#000000",
      "link": "#D7D4F0"
    },
    "typography": {
      "fontFamilies": {
        "primary": "JetBrains Mono",
        "heading": "JetBrains Mono"
      },
      "fontStacks": {
        "heading": [
          "JetBrains Mono",
          "sans-serif"
        ],
        "body": [
          "sans-serif"
        ],
        "paragraph": [
          "Cascadia Code",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "57px",
        "h2": "28px",
        "body": "17px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {},
    "images": {
      "logo": "https://framerusercontent.com/images/2j5ATjBwd8szIqNgMKu9xQ3pz2Q.svg?width=1024&height=1024",
      "favicon": "https://framerusercontent.com/images/qepdzcbxvmabkOsVqxan15lfaI.png",
      "ogImage": "https://framerusercontent.com/images/SUf9xZjLe9w1f6aFnvNZtVghyU.jpeg",
      "logoHref": "./"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
      "confidence": 0.9,
      "source": "llm"
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "developers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0,
      "colors": 0.9,
      "overall": 0.45
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": false,
        "llmSucceeded": false
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dari/f97c68d664.webp",
      "alt": "1930's Dari Rich Hot Cocoa Chocolate Vintage Milk Advertising Poster –  Vintage Poster Works: Debra Clifford",
      "source_url": "https://www.vintageposterworks.com/products/1930-40s-dari-rich-hot-chocolate-vintage-advertising-poster",
      "image_url": "http://www.vintageposterworks.com/cdn/shop/files/FullSizeRender_d81f3090-7e59-4a2a-bf65-62eab3301f42_1200x1200.jpg?v=1729799181",
      "width": 1024,
      "height": 441,
      "bytes": 121607,
      "query": "\"Dari\" ad",
      "query_suffix": "\"Dari\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dari/08d347fbec.webp",
      "alt": "DARI Health: Understanding the DARI Report",
      "source_url": "https://darimotion.com/post/dari-health-understanding-the-dari-report/",
      "image_url": "https://darimotion.com/wp-content/uploads/2023/01/1ec5ca_331157411901410b952b5d6383603b5f_mv2.webp",
      "width": 258,
      "height": 621,
      "bytes": 70512,
      "query": "\"Dari\" report",
      "query_suffix": "\"Dari\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dari/7ed7f13c04.webp",
      "alt": "Dari - Multipurpose Free Landing Page Template",
      "source_url": "https://ro.pinterest.com/pin/dari-multipurpose-landing-pages-landing-page-template--353251164529944471/",
      "image_url": "https://i.pinimg.com/736x/c6/d3/6d/c6d36dfd3aac059862f2bb48f0ce98b4.jpg",
      "width": 736,
      "height": 460,
      "bytes": 41428,
      "query": "\"Dari\" landing page",
      "query_suffix": "\"Dari\" landing page"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dari/3895d1b2ab.webp",
      "alt": "New TV Advertising – DARI Couscous | Dari",
      "source_url": "https://www.couscousdari.com/en/news/new-tv-advertising-%E2%80%93-dari-couscous",
      "image_url": "https://www.couscousdari.com/sites/default/files/spot-choumicha-2018_0.jpg",
      "width": 365,
      "height": 273,
      "bytes": 21824,
      "query": "\"Dari\" ad",
      "query_suffix": "\"Dari\" ad"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dari/fc750e7711.webp",
      "alt": "Report Profiles",
      "source_url": "https://darimotion.com/post/report-profiles/",
      "image_url": "https://darimotion.com/wp-content/uploads/2023/01/1ec5ca_81f7834269934961a98ac6591396691c_mv2.webp",
      "width": 940,
      "height": 704,
      "bytes": 189038,
      "query": "\"Dari\" report",
      "query_suffix": "\"Dari\" report"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dari/3197a048cd.webp",
      "alt": "30+ Customizable Black Friday Landing Page Templates for 2022",
      "source_url": "https://masterbundles.com/best-black-friday-landing-pages-that-convert/",
      "image_url": "https://masterbundles.com/wp-content/uploads/2021/11/33-Dari-Multipurpose-Landing-pages-Landing-Page-Template.png",
      "width": 1000,
      "height": 1500,
      "bytes": 103086,
      "query": "\"Dari\" landing page",
      "query_suffix": "\"Dari\" landing page"
    }
  ],
  "font_resources": [
    {
      "family": "JetBrains Mono",
      "google_fonts_url": "https://fonts.google.com/specimen/JetBrains+Mono"
    },
    {
      "family": "JetBrains Mono",
      "google_fonts_url": "https://fonts.google.com/specimen/JetBrains+Mono"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=JetBrains+Mono&family=JetBrains+Mono&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/dari",
  "agent_instructions": "You are designing or implementing in Dari's brand identity.\n\n# Brand profile\n- Company: Dari\n- Source: https://usedari.com\n- Color scheme: dark\n\n# Colors\n- primary: #0000EE\n- secondary: #223333\n- accent: #D7D4F0\n- background: #000000\n- textPrimary: #000000\n- link: #D7D4F0\n\n# Typography\n- primary: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono\n- heading: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=JetBrains+Mono&family=JetBrains+Mono&display=swap\">\n\n# UI Components\n\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: developers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/dari.json",
  "page_markdown": "# Dari Brand Identity\n\nA complete profile of **Dari**'s visual system — colors, typography, components, and personality — extracted from https://usedari.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/dari\n- Machine-readable JSON: https://characterquilt.com/branding/dari.json\n- Per-page llms.txt: https://characterquilt.com/branding/dari/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #D7D4F0 |\n| Body Font | JetBrains Mono |\n| Heading Font | JetBrains Mono |\n\n## Color Palette\n\n- primary: #0000EE\n- secondary: #223333\n- accent: #D7D4F0\n- background: #000000\n- textPrimary: #000000\n- link: #D7D4F0\n\n## Typography\n\n- primary: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono\n- heading: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono\n\n## Visual Assets\n\n- Logo: https://framerusercontent.com/images/2j5ATjBwd8szIqNgMKu9xQ3pz2Q.svg?width=1024&height=1024\n- Favicon: https://framerusercontent.com/images/qepdzcbxvmabkOsVqxan15lfaI.png\n- Social card (og:image): https://framerusercontent.com/images/SUf9xZjLe9w1f6aFnvNZtVghyU.jpeg\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: developers\n\n## Dari Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **1930's Dari Rich Hot Cocoa Chocolate Vintage Milk Advertising Poster –  Vintage Poster Works: Debra Clifford**\n  - Image: http://www.vintageposterworks.com/cdn/shop/files/FullSizeRender_d81f3090-7e59-4a2a-bf65-62eab3301f42_1200x1200.jpg?v=1729799181\n  - Source: https://www.vintageposterworks.com/products/1930-40s-dari-rich-hot-chocolate-vintage-advertising-poster\n- **DARI Health: Understanding the DARI Report**\n  - Image: https://darimotion.com/wp-content/uploads/2023/01/1ec5ca_331157411901410b952b5d6383603b5f_mv2.webp\n  - Source: https://darimotion.com/post/dari-health-understanding-the-dari-report/\n- **Dari - Multipurpose Free Landing Page Template**\n  - Image: https://i.pinimg.com/736x/c6/d3/6d/c6d36dfd3aac059862f2bb48f0ce98b4.jpg\n  - Source: https://ro.pinterest.com/pin/dari-multipurpose-landing-pages-landing-page-template--353251164529944471/\n- **New TV Advertising – DARI Couscous | Dari**\n  - Image: https://www.couscousdari.com/sites/default/files/spot-choumicha-2018_0.jpg\n  - Source: https://www.couscousdari.com/en/news/new-tv-advertising-%E2%80%93-dari-couscous\n- **Report Profiles**\n  - Image: https://darimotion.com/wp-content/uploads/2023/01/1ec5ca_81f7834269934961a98ac6591396691c_mv2.webp\n  - Source: https://darimotion.com/post/report-profiles/\n- **30+ Customizable Black Friday Landing Page Templates for 2022**\n  - Image: https://masterbundles.com/wp-content/uploads/2021/11/33-Dari-Multipurpose-Landing-pages-Landing-Page-Template.png\n  - Source: https://masterbundles.com/best-black-friday-landing-pages-that-convert/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"JetBrains Mono\",\n      \"role\": \"monospace\"\n    },\n    {\n      \"family\": \"Geist\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Cascadia Code\",\n      \"role\": \"monospace\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0000EE\",\n    \"secondary\": \"#223333\",\n    \"accent\": \"#D7D4F0\",\n    \"background\": \"#000000\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#D7D4F0\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"JetBrains Mono\",\n      \"heading\": \"JetBrains Mono\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"JetBrains Mono\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Cascadia Code\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"57px\",\n      \"h2\": \"28px\",\n      \"body\": \"17px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {},\n  \"images\": {\n    \"logo\": \"https://framerusercontent.com/images/2j5ATjBwd8szIqNgMKu9xQ3pz2Q.svg?width=1024&height=1024\",\n    \"favicon\": \"https://framerusercontent.com/images/qepdzcbxvmabkOsVqxan15lfaI.png\",\n    \"ogImage\": \"https://framerusercontent.com/images/SUf9xZjLe9w1f6aFnvNZtVghyU.jpeg\",\n    \"logoHref\": \"./\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"developers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0,\n    \"colors\": 0.9,\n    \"overall\": 0.45\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false\n    }\n  }\n}\n```\n"
}