# Dari Brand Identity

A complete profile of **Dari**'s visual system — colors, typography, components, and personality — extracted from https://usedari.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dari
- Machine-readable JSON: https://characterquilt.com/branding/dari.json
- Per-page llms.txt: https://characterquilt.com/branding/dari/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #D7D4F0 |
| Body Font | JetBrains Mono |
| Heading Font | JetBrains Mono |

## Color Palette

- primary: #0000EE
- secondary: #223333
- accent: #D7D4F0
- background: #000000
- textPrimary: #000000
- link: #D7D4F0

## Typography

- primary: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono
- heading: JetBrains Mono — https://fonts.google.com/specimen/JetBrains+Mono

## Visual Assets

- Logo: https://framerusercontent.com/images/2j5ATjBwd8szIqNgMKu9xQ3pz2Q.svg?width=1024&height=1024
- Favicon: https://framerusercontent.com/images/qepdzcbxvmabkOsVqxan15lfaI.png
- Social card (og:image): https://framerusercontent.com/images/SUf9xZjLe9w1f6aFnvNZtVghyU.jpeg

## Brand Personality

Tone: modern · Energy: medium · Audience: developers

## Dari Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **1930's Dari Rich Hot Cocoa Chocolate Vintage Milk Advertising Poster –  Vintage Poster Works: Debra Clifford**
  - Image: http://www.vintageposterworks.com/cdn/shop/files/FullSizeRender_d81f3090-7e59-4a2a-bf65-62eab3301f42_1200x1200.jpg?v=1729799181
  - Source: https://www.vintageposterworks.com/products/1930-40s-dari-rich-hot-chocolate-vintage-advertising-poster
- **DARI Health: Understanding the DARI Report**
  - Image: https://darimotion.com/wp-content/uploads/2023/01/1ec5ca_331157411901410b952b5d6383603b5f_mv2.webp
  - Source: https://darimotion.com/post/dari-health-understanding-the-dari-report/
- **Dari - Multipurpose Free Landing Page Template**
  - Image: https://i.pinimg.com/736x/c6/d3/6d/c6d36dfd3aac059862f2bb48f0ce98b4.jpg
  - Source: https://ro.pinterest.com/pin/dari-multipurpose-landing-pages-landing-page-template--353251164529944471/
- **New TV Advertising – DARI Couscous | Dari**
  - Image: https://www.couscousdari.com/sites/default/files/spot-choumicha-2018_0.jpg
  - Source: https://www.couscousdari.com/en/news/new-tv-advertising-%E2%80%93-dari-couscous
- **Report Profiles**
  - Image: https://darimotion.com/wp-content/uploads/2023/01/1ec5ca_81f7834269934961a98ac6591396691c_mv2.webp
  - Source: https://darimotion.com/post/report-profiles/
- **30+ Customizable Black Friday Landing Page Templates for 2022**
  - Image: https://masterbundles.com/wp-content/uploads/2021/11/33-Dari-Multipurpose-Landing-pages-Landing-Page-Template.png
  - Source: https://masterbundles.com/best-black-friday-landing-pages-that-convert/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    },
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Cascadia Code",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#223333",
    "accent": "#D7D4F0",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#D7D4F0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "JetBrains Mono",
      "heading": "JetBrains Mono"
    },
    "fontStacks": {
      "heading": [
        "JetBrains Mono",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Cascadia Code",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "57px",
      "h2": "28px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://framerusercontent.com/images/2j5ATjBwd8szIqNgMKu9xQ3pz2Q.svg?width=1024&height=1024",
    "favicon": "https://framerusercontent.com/images/qepdzcbxvmabkOsVqxan15lfaI.png",
    "ogImage": "https://framerusercontent.com/images/SUf9xZjLe9w1f6aFnvNZtVghyU.jpeg",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```