# Darmiyan Brand Identity

A complete profile of **Darmiyan**'s visual system — colors, typography, components, and personality — extracted from https://www.darmiyan.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/darmiyan
- Machine-readable JSON: https://characterquilt.com/branding/darmiyan.json
- Per-page llms.txt: https://characterquilt.com/branding/darmiyan/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EBAD60 |
| Accent | #F6FAFB |
| Body Font | Fira Sans |
| Heading Font | Fira Sans |

## Color Palette

- primary: #EBAD60
- secondary: #F7941D
- accent: #F6FAFB
- background: #FFFFFF
- textPrimary: #000000
- link: #7B7B8F

## Typography

- primary: Fira Sans — https://fonts.google.com/specimen/Fira+Sans
- heading: Fira Sans — https://fonts.google.com/specimen/Fira+Sans

## Visual Assets

- Logo: https://darmiyan.com/wp-content/uploads/2022/06/image.png
- Favicon: https://darmiyan.com/wp-content/uploads/2022/06/cropped-image-1-e1655214683776-32x32.png

## UI Components

- buttonPrimary: background=#F6FAFB, textColor=#7B7B8F, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#7B7B8F, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

## Darmiyan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Darmiyan by Anupam Dhonchak on Amazon Music - Amazon.com**
  - Image: https://m.media-amazon.com/images/I/51Dn33DnaDL._UXNaN_FMjpg_QL85_.jpg
  - Source: https://www.amazon.com/Darmiyan-Anupam-Dhonchak/dp/B08HZ32LXH
- **Darmiyan Receives FDA Approval for Post-Market Surveillance Study of  BrainSee, the First-in-Class Clinical Test for Predicting Risk of  Progression to Clinical Alzheimer's Disease - BioSpace**
  - Image: https://mma.prnewswire.com/media/2698764/Darmiyan_Blood_Test_vs_BrainSee.jpg
  - Source: https://www.biospace.com/press-releases/darmiyan-receives-fda-approval-for-post-market-surveillance-study-of-brainsee-the-first-in-class-clinical-test-for-predicting-risk-of-progression-to-clinical-alzheimers-disease
- **Darmiyan - Single - Album by Amit Gupta & Royal Falcon Music - Apple Music**
  - Image: https://is1-ssl.mzstatic.com/image/thumb/Music126/v4/eb/98/e0/eb98e0f9-2dee-2e5b-ed78-cd52e0c437b2/8902357485733.png/600x600bf-60.jpg
  - Source: https://music.apple.com/us/album/darmiyan-single/1684511013
- **Tere Mere Darmiyan (From "the Sabarmati Report") - Single - Album by Akhil  Sachdeva - Apple Music**
  - Image: https://is1-ssl.mzstatic.com/image/thumb/Music221/v4/c9/ad/b6/c9adb67a-8f23-03af-4208-04fcac835126/8909024062242.png/600x600bf-60.jpg
  - Source: https://music.apple.com/us/album/tere-mere-darmiyan-from-the-sabarmati-report-single/1779457085
- **Darmiyan**
  - Image: https://i.ytimg.com/vi/cXn7sFNres8/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLCdYisMZicDg735Kyw0uOQVq3YNVg
  - Source: https://www.youtube.com/watch?v=cXn7sFNres8

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Fira Sans",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EBAD60",
    "secondary": "#F7941D",
    "accent": "#F6FAFB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#7B7B8F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Fira Sans",
      "heading": "Fira Sans"
    },
    "fontStacks": {
      "heading": [
        "Fira Sans",
        "sans-serif"
      ],
      "body": [
        "Fira Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Fira Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "15px",
      "h2": "40px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F6FAFB",
      "textColor": "#7B7B8F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#7B7B8F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://darmiyan.com/wp-content/uploads/2022/06/image.png",
    "favicon": "https://darmiyan.com/wp-content/uploads/2022/06/cropped-image-1-e1655214683776-32x32.png",
    "ogImage": null,
    "logoHref": "https://darmiyan.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Darmiyan'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "get started now",
      "reasoning": "Button #0 with text 'get started now' is the primary CTA due to its action-oriented text and distinct background color (#F6FAFB), which stands out as a call to action."
    },
    "secondary": {
      "index": 1,
      "text": "contact us",
      "reasoning": "Button #1 with text 'contact us' serves as the secondary CTA. It has a different background color (#FFFFFF) and a less urgent call to action, making it suitable as a secondary option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Darmiyan'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```