# Dart Brand Identity

A complete profile of **Dart**'s visual system — colors, typography, components, and personality — extracted from https://www.dartai.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dart
- Machine-readable JSON: https://characterquilt.com/branding/dart.json
- Per-page llms.txt: https://characterquilt.com/branding/dart/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6366F1 |
| Accent | #6366F1 |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #6366F1
- secondary: #DDD0F9
- accent: #6366F1
- background: #FFFFFF
- textPrimary: #101010
- link: #5420DD

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65a7c2a03d39e15e03e95651_Group%201410125970.svg
- Favicon: https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65ce9b2768c10a8152de1df8_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/6604a9ac211a7874356f2514_open%20graph.png

## UI Components

- buttonPrimary: background=#6366F1, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI project management solutions

## Dart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dart - Project essentials**
  - Image: https://cdn.prod.website-files.com/659f998703a2ed0a7f69f3b8/67e44b47ceb78919e10f0929_%5BCITYPNG.COM%5DDownload%20File%20Document%20White%20Outline%20Icon%20HD%20PNG%20-%204000x4000.png
  - Source: https://www.dartai.com/categories/project-essentials
- **What Are the Best Project Management Blogs: Top Resources for Success**
  - Image: https://cdn.prod.website-files.com/659f998703a2ed0a7f69f3b8/674b4d8f9bd0e44cd314f8be_9104F49C-513F-41BE-9538-5C835B9743E1.png
  - Source: https://www.dartai.com/blog/best-project-management-blogs
- **Dart - Blog**
  - Image: https://cdn.prod.website-files.com/659f998703a2ed0a7f69f3b8/69b03e78e77ae860392379db_Dart%20v7.5%20cover.png
  - Source: https://www.dartai.com/blog
- **AI Project Management Software - Achieve More With Dart**
  - Image: https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/66506d33013aace3e0a6dd3b_Rings%20(3).png
  - Source: https://www.dartai.com/
- **Dart - Blog**
  - Image: https://cdn.prod.website-files.com/659f998703a2ed0a7f69f3b8/69a72c1446e2b005a01a7547_Dart%20v7.4%20blog%20cover.png
  - Source: https://www.dartai.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6366F1",
    "secondary": "#DDD0F9",
    "accent": "#6366F1",
    "background": "#FFFFFF",
    "textPrimary": "#101010",
    "link": "#5420DD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "52px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6366F1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65a7c2a03d39e15e03e95651_Group%201410125970.svg",
    "favicon": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65ce9b2768c10a8152de1df8_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/6604a9ac211a7874356f2514_open%20graph.png",
    "logoHref": "/",
    "logoAlt": "dart logo link"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 61,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'dart'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started for Free!",
      "reasoning": "Button #0, 'Get Started for Free!', is the primary CTA due to its action-oriented text and vibrant brand color (#6366F1), which aligns with the site's primary color scheme."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking AI project management solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'dart'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```