# Dashlabs.ai Brand Identity

A complete profile of **Dashlabs.ai**'s visual system — colors, typography, components, and personality — extracted from https://dashlabs.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dashlabs-ai
- Machine-readable JSON: https://characterquilt.com/branding/dashlabs-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/dashlabs-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F44336 |
| Accent | #1665FF |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #F44336
- secondary: #D9E6FF
- accent: #1665FF
- background: #FFFFFF
- textPrimary: #1665FF
- link: #1665FF

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://www.dashlabs.ai/_next/static/media/logo-blue.792fbbd0.png
- Favicon: https://www.dashlabs.ai/favicon.ico
- Social card (og:image): https://cdn00.dashlabs.app/url_preview_meta_image.png

## UI Components

- buttonPrimary: background=#1665FF, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 1px -2px, rgba(0, 0, 0, 0.14) 0px 2px 2px 0px, rgba(0, 0, 0, 0.12) 0px 1px 5px 0px
- buttonSecondary: background=#FFFFFF, textColor=#212121, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare organizations

## Dashlabs.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sales and patients census reports | Dashlabs.ai**
  - Image: https://www.dashlabs.ai/_next/static/media/hero_image_emr.88940dcd.png
  - Source: https://www.dashlabs.ai/solutions/sales-patients-operations-reports
- **Dashlabs.ai Blog**
  - Image: https://www.dashlabs.ai/assets/blog/2022-11-22-connecting-companies-and-healthcare-through-dashlabs-ai/hero.png
  - Source: https://www.dashlabs.ai/blog
- **Online Patient Registration Form | Dashlabs.ai**
  - Image: https://www.dashlabs.ai/_next/static/media/hero_image_patient_registration_form.d6408d1e.png
  - Source: https://www.dashlabs.ai/solutions/online-patient-registration-form
- **Dashlabs.ai Blog**
  - Image: https://www.dashlabs.ai/assets/blog/2022-10-06-philippine-red-cross-tackles-covid-19-through-massive-technology-shift/hero.png
  - Source: https://www.dashlabs.ai/blog
- **Signatory setup | Dashlabs.ai**
  - Image: https://help.dashlabs.ai/~gitbook/image?url=https%3A%2F%2F419308795-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252F-MMso4NWGN92ZMZGSsQW%252Fuploads%252FRAc3nU4kv3VdggzFQyzJ%252F2024-01-09%252010.10.50.gif%3Falt%3Dmedia%26token%3Df81e951f-7a06-4c72-8c3b-4da98e96964d&width=768&dpr=3&quality=100&sign=46790825&sv=2
  - Source: https://help.dashlabs.ai/settings/laboratory-settings/signatory-setup
- **Five Lessons Laboratories Can Take Away from the Pandemic | Dashlabs.ai Blog**
  - Image: https://www.dashlabs.ai/assets/blog/2021-09-24-five-lessons-laboratories-can-take-away-from-the-pandemic/hero.png
  - Source: https://www.dashlabs.ai/blog/2021-09-24-five-lessons-laboratories-can-take-away-from-the-pandemic

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F44336",
    "secondary": "#D9E6FF",
    "accent": "#1665FF",
    "background": "#FFFFFF",
    "textPrimary": "#1665FF",
    "link": "#1665FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto"
      ],
      "body": [
        "Roboto"
      ],
      "paragraph": [
        "Roboto"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1665FF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 1px -2px, rgba(0, 0, 0, 0.14) 0px 2px 2px 0px, rgba(0, 0, 0, 0.12) 0px 1px 5px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#212121",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.dashlabs.ai/_next/static/media/logo-blue.792fbbd0.png",
    "favicon": "https://www.dashlabs.ai/favicon.ico",
    "ogImage": "https://cdn00.dashlabs.app/url_preview_meta_image.png",
    "logoHref": "/",
    "logoAlt": "Dashlabs.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dashlabs.ai'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "Button #11 has a vibrant blue background (#1665FF) and action-oriented text 'Start for free', making it the primary CTA."
    },
    "secondary": {
      "index": 21,
      "text": "Sign In",
      "reasoning": "Button #8 has a different background color (#FFFFFF) and serves a secondary action 'Sign In', which is common for secondary CTAs."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare organizations"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dashlabs.ai'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```