# Daydream Brand Identity A complete profile of **Daydream**'s visual system — colors, typography, components, and personality — extracted from https://daydream.ing/welcome. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/daydream - Machine-readable JSON: https://characterquilt.com/branding/daydream.json - Per-page llms.txt: https://characterquilt.com/branding/daydream/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FF4060 | | Accent | #2F18C8 | | Body Font | americanGrotesk | | Heading Font | americanGrotesk | ## Color Palette - primary: #FF4060 - secondary: #4F5861 - accent: #2F18C8 - background: #FFFFFF - textPrimary: #000000 - link: #2F18C8 ## Typography - primary: americanGrotesk — https://fonts.google.com/specimen/americanGrotesk - heading: americanGrotesk — https://fonts.google.com/specimen/americanGrotesk ## Visual Assets - Logo: https://cdn.dahlialabs.dev/fotomancer/_/plain/webapp://webapp/logo/daydream-logo.svg - Favicon: https://daydream.ing/favicon.ico - Social card (og:image): https://daydream.ing/og_image.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=16px, shadow=none - buttonPrimary: background=#F3F5F9, textColor=#FFFFFF, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=200px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklch(0 0 0 / 0.15) 0px 0px 0px 1px ## Brand Personality Tone: modern · Energy: medium · Audience: fashion-conscious individuals looking for AI-assisted shopping ## Daydream Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Sabrina Carpenter Stars in Steamy New Dunkin' Ad for Collab Drink** - Image: https://www.billboard.com/wp-content/uploads/2025/06/Dunkin-Daydream-Hotline-ft.-Sabrina-Carpenter-screenshot-billboard-1548.jpg - Source: https://www.billboard.com/music/music-news/sabrina-carpenter-dunkin-ad-collab-drink-1236007102/ - **K.Daydream Loneliness Level Report Blind Box Series** - Image: https://www.strangecattoys.com/cdn/shop/files/mcu60083_1.jpg?v=1698691907&width=250 - Source: https://www.strangecattoys.com/products/k-daydream-loneliness-level-report-blind-box-series?srsltid=AfmBOopTZMeCYPDMqv5dusdF-sHoF8RWqurS9dmfqak1N_oQXzxT4HTN - **K.Daydream Loneliness Level Report Blind Box Series** - Image: http://www.strangecattoys.com/cdn/shop/files/mcu60083_0.jpg?v=1698691908 - Source: https://www.strangecattoys.com/products/k-daydream-loneliness-level-report-blind-box-series?srsltid=AfmBOoptgXkswdtjrKzfabsfjH3eeCVX_u8LwyUjwWJCAMMSnkcDAksC - **Best Website Templates for Event Planners & Balloon Artists** - Image: https://static.showit.co/800/hGZIYEFnSnev3zo_VByoqQ/129610/gallery_for_website_26.png - Source: https://daydreamsites.com/template-shop - **Daydream Billboard advertisement - PICRYL - Public Domain Media Search Engine Public Domain Image** - Image: https://cdn2.picryl.com/photo/1966/03/05/daydream-billboard-advertisement-1ba2dc-1024.png - Source: https://itoldya420.getarchive.net/amp/media/daydream-billboard-advertisement-1ba2dc ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "americanGrotesk", "role": "unknown" } ], "colors": { "primary": "#FF4060", "secondary": "#4F5861", "accent": "#2F18C8", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#2F18C8" }, "typography": { "fontFamilies": { "primary": "americanGrotesk", "heading": "americanGrotesk" }, "fontStacks": { "heading": [ "americanGrotesk" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "rand", "rand Fallback" ] }, "fontSizes": { "h1": "36px", "h2": "36px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": null, "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" }, "buttonPrimary": { "background": "#F3F5F9", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "200px", "borderRadiusCorners": { "topLeft": "200px", "topRight": "200px", "bottomRight": "200px", "bottomLeft": "200px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, oklch(0 0 0 / 0.15) 0px 0px 0px 1px" } }, "images": { "logo": "https://cdn.dahlialabs.dev/fotomancer/_/plain/webapp://webapp/logo/daydream-logo.svg", "favicon": "https://daydream.ing/favicon.ico", "ogImage": "https://daydream.ing/og_image.png", "logoHref": "/", "logoAlt": "Daydream Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Daydream'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Womens", "reasoning": "Button #2 has a vibrant blue background (#F3F5F9) and action-oriented text 'Womens', making it a strong candidate for the primary CTA." }, "secondary": { "index": 5, "text": "High-quality 'Quiet Luxury' accessories", "reasoning": "Button #5 has a different background color (#FFFFFF) and serves as a secondary option with descriptive text." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "fashion-conscious individuals looking for AI-assisted shopping" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Daydream'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```