{
  "name": "Dbt Labs",
  "slug": "dbt-labs",
  "domain": "https://getdbt.com",
  "sources": [
    "apollo_us_mid",
    "forbes_cloud_100"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Helvetica Neue",
        "role": "body"
      },
      {
        "family": "Ubuntu",
        "role": "body"
      },
      {
        "family": "Roboto",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#FFAE00",
      "secondary": "#FF8C00",
      "accent": "#FE6703",
      "background": "#FFFFFF",
      "textPrimary": "#030711",
      "link": "#FFF7E6"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Helvetica Neue",
        "heading": "Helvetica Neue"
      },
      "fontStacks": {
        "heading": [
          "polymath",
          "-apple-system",
          "BlinkMacSystemFont",
          "Helvetica Neue",
          "segoe ui",
          "Ubuntu",
          "Roboto",
          "noto",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "polymath-text",
          "-apple-system",
          "BlinkMacSystemFont",
          "Helvetica Neue",
          "segoe ui",
          "Ubuntu",
          "Roboto",
          "noto",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "polymath-text",
          "-apple-system",
          "BlinkMacSystemFont",
          "Helvetica Neue",
          "segoe ui",
          "Ubuntu",
          "Roboto",
          "noto",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "32px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#FE6703",
        "textColor": "#030711",
        "borderRadius": "12px",
        "borderRadiusCorners": {
          "topLeft": "12px",
          "topRight": "12px",
          "bottomRight": "12px",
          "bottomLeft": "12px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "transparent",
        "textColor": "#FFFFFF",
        "borderColor": "#FFFFFF",
        "borderRadius": "12px",
        "borderRadiusCorners": {
          "topLeft": "12px",
          "topRight": "12px",
          "bottomRight": "12px",
          "bottomLeft": "12px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.getdbt.com/_next/image?url=%2Fimg%2Flogos%2Fdbt-labs-logo.svg&w=384&q=75",
      "favicon": "https://www.getdbt.com/favicon.ico",
      "ogImage": "https://www.getdbt.com/img/site-meta/facebook.png",
      "logoHref": "/",
      "logoAlt": "dbt"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 4,
      "reasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'dbt'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started with dbt",
        "reasoning": "Button #0 is the primary CTA because it uses a vibrant brand color (#FE6703) and has action-oriented text ('Get started with dbt'), which is a strong indicator of a primary call-to-action."
      },
      "secondary": {
        "index": 11,
        "text": "Read Now",
        "reasoning": "Button #3 is selected as the secondary button because it has a transparent background, which contrasts with the vibrant primary button, and it serves a supportive action ('Read Now')."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "data professionals and businesses"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 4,
          "selectedLogoReasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'dbt'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dbt-labs/64cca1cd49.webp",
      "alt": "Analytics and the craft of software engineering",
      "source_url": "https://roundup.getdbt.com/p/analytics-and-the-craft-of-software",
      "image_url": "https://substack-post-media.s3.amazonaws.com/public/images/9a02a5c3-ada0-4613-9b13-941097a0661d_4242x2828.jpeg",
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      "query": "site:getdbt.com",
      "query_suffix": "site:getdbt.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dbt-labs/dee498fab2.webp",
      "alt": "dbt Labs Blog | Learn from the experts | dbt Labs",
      "source_url": "https://www.getdbt.com/blog",
      "image_url": "https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F078229e2d49590add65df6a8f263f54c6f0ca308-1920x1280.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75",
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      "alt": "Problem with running model using official DBT Extension in VS Code - Help -  dbt Community Forum",
      "source_url": "https://discourse.getdbt.com/t/problem-with-running-model-using-official-dbt-extension-in-vs-code/19860",
      "image_url": "https://us1.discourse-cdn.com/flex020/uploads/getdbt/original/2X/d/d91f00b36dd85fa88650ec9b56278bff1e532bda.png",
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      "bytes": 344634,
      "query": "site:getdbt.com",
      "query_suffix": "site:getdbt.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dbt-labs/1ae242ff1f.webp",
      "alt": "dbt Labs Blog | Learn from the experts | dbt Labs",
      "source_url": "https://www.getdbt.com/blog",
      "image_url": "https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F381f3a2bf8771a1f644e6c0a7cb649cfd92b9dd3-1200x630.webp%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75",
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      "bytes": 114038,
      "query": "site:getdbt.com blog",
      "query_suffix": "site:getdbt.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dbt-labs/2ebb7ad805.webp",
      "alt": "Meet the dbt Fusion Engine: the new Rust-based, industrial-grade engine for  dbt | dbt Developer Blog",
      "source_url": "https://docs.getdbt.com/blog/dbt-fusion-engine",
      "image_url": "https://docs.getdbt.com/img/blog/2025-05-28-dbt-fusion-engine/familiar-authoring-powerful-new-engine.png?v=2",
      "width": 3978,
      "height": 2613,
      "bytes": 422355,
      "query": "site:getdbt.com",
      "query_suffix": "site:getdbt.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/dbt-labs/492c2453b7.webp",
      "alt": "Introducing the dbt Developer Hub: your new home base for the dbt Community  | dbt Labs",
      "source_url": "https://www.getdbt.com/blog/introducing-dbt-developer-hub-community-home-base",
      "image_url": "https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F32bd897fe606226094da41269c940f3376be8445-869x1600.jpg%3Ffit%3Dmax%26auto%3Dformat&w=1920&q=75",
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      "query": "site:getdbt.com blog",
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    }
  ],
  "font_resources": [
    {
      "family": "Helvetica Neue",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue"
    },
    {
      "family": "Helvetica Neue",
      "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/dbt-labs",
  "agent_instructions": "You are designing or implementing in Dbt Labs's brand identity.\n\n# Brand profile\n- Company: Dbt Labs\n- Source: https://getdbt.com\n- Color scheme: light\n\n# Colors\n- primary: #FFAE00\n- secondary: #FF8C00\n- accent: #FE6703\n- background: #FFFFFF\n- textPrimary: #030711\n- link: #FFF7E6\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FE6703, textColor=#030711, borderRadius=12px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: data professionals and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/dbt-labs.json",
  "page_markdown": "# Dbt Labs Brand Identity\n\nA complete profile of **Dbt Labs**'s visual system — colors, typography, components, and personality — extracted from https://getdbt.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/dbt-labs\n- Machine-readable JSON: https://characterquilt.com/branding/dbt-labs.json\n- Per-page llms.txt: https://characterquilt.com/branding/dbt-labs/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FFAE00 |\n| Accent | #FE6703 |\n| Body Font | Helvetica Neue |\n| Heading Font | Helvetica Neue |\n\n## Color Palette\n\n- primary: #FFAE00\n- secondary: #FF8C00\n- accent: #FE6703\n- background: #FFFFFF\n- textPrimary: #030711\n- link: #FFF7E6\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\n## Visual Assets\n\n- Logo: https://www.getdbt.com/_next/image?url=%2Fimg%2Flogos%2Fdbt-labs-logo.svg&w=384&q=75\n- Favicon: https://www.getdbt.com/favicon.ico\n- Social card (og:image): https://www.getdbt.com/img/site-meta/facebook.png\n\n## UI Components\n\n- buttonPrimary: background=#FE6703, textColor=#030711, borderRadius=12px, shadow=none\n- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: data professionals and businesses\n\n## Dbt Labs Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Analytics and the craft of software engineering**\n  - Image: https://substack-post-media.s3.amazonaws.com/public/images/9a02a5c3-ada0-4613-9b13-941097a0661d_4242x2828.jpeg\n  - Source: https://roundup.getdbt.com/p/analytics-and-the-craft-of-software\n- **dbt Labs Blog | Learn from the experts | dbt Labs**\n  - Image: https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F078229e2d49590add65df6a8f263f54c6f0ca308-1920x1280.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75\n  - Source: https://www.getdbt.com/blog\n- **Problem with running model using official DBT Extension in VS Code - Help -  dbt Community Forum**\n  - Image: https://us1.discourse-cdn.com/flex020/uploads/getdbt/original/2X/d/d91f00b36dd85fa88650ec9b56278bff1e532bda.png\n  - Source: https://discourse.getdbt.com/t/problem-with-running-model-using-official-dbt-extension-in-vs-code/19860\n- **dbt Labs Blog | Learn from the experts | dbt Labs**\n  - Image: https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F381f3a2bf8771a1f644e6c0a7cb649cfd92b9dd3-1200x630.webp%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75\n  - Source: https://www.getdbt.com/blog\n- **Meet the dbt Fusion Engine: the new Rust-based, industrial-grade engine for  dbt | dbt Developer Blog**\n  - Image: https://docs.getdbt.com/img/blog/2025-05-28-dbt-fusion-engine/familiar-authoring-powerful-new-engine.png?v=2\n  - Source: https://docs.getdbt.com/blog/dbt-fusion-engine\n- **Introducing the dbt Developer Hub: your new home base for the dbt Community  | dbt Labs**\n  - Image: https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F32bd897fe606226094da41269c940f3376be8445-869x1600.jpg%3Ffit%3Dmax%26auto%3Dformat&w=1920&q=75\n  - Source: https://www.getdbt.com/blog/introducing-dbt-developer-hub-community-home-base\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Helvetica Neue\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Ubuntu\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#FFAE00\",\n    \"secondary\": \"#FF8C00\",\n    \"accent\": \"#FE6703\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#030711\",\n    \"link\": \"#FFF7E6\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Helvetica Neue\",\n      \"heading\": \"Helvetica Neue\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"polymath\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Helvetica Neue\",\n        \"segoe ui\",\n        \"Ubuntu\",\n        \"Roboto\",\n        \"noto\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"polymath-text\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Helvetica Neue\",\n        \"segoe ui\",\n        \"Ubuntu\",\n        \"Roboto\",\n        \"noto\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"polymath-text\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Helvetica Neue\",\n        \"segoe ui\",\n        \"Ubuntu\",\n        \"Roboto\",\n        \"noto\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"32px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FE6703\",\n      \"textColor\": \"#030711\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#FFFFFF\",\n      \"borderRadius\": \"12px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"12px\",\n        \"topRight\": \"12px\",\n        \"bottomRight\": \"12px\",\n        \"bottomLeft\": \"12px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.getdbt.com/_next/image?url=%2Fimg%2Flogos%2Fdbt-labs-logo.svg&w=384&q=75\",\n    \"favicon\": \"https://www.getdbt.com/favicon.ico\",\n    \"ogImage\": \"https://www.getdbt.com/img/site-meta/facebook.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"dbt\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 4,\n    \"reasoning\": \"Selected #4 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'dbt'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started with dbt\",\n      \"reasoning\": \"Button #0 is the primary CTA because it uses a vibrant brand color (#FE6703) and has action-oriented text ('Get started with dbt'), which is a strong indicator of a primary call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 11,\n      \"text\": \"Read Now\",\n      \"reasoning\": \"Button #3 is selected as the secondary button because it has a transparent background, which contrasts with the vibrant primary button, and it serves a supportive action ('Read Now').\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"data professionals and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 4,\n        \"selectedLogoReasoning\": \"Selected #4 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'dbt'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}