# Dbt Labs Brand Identity A complete profile of **Dbt Labs**'s visual system — colors, typography, components, and personality — extracted from https://getdbt.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/dbt-labs - Machine-readable JSON: https://characterquilt.com/branding/dbt-labs.json - Per-page llms.txt: https://characterquilt.com/branding/dbt-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFAE00 | | Accent | #FE6703 | | Body Font | Helvetica Neue | | Heading Font | Helvetica Neue | ## Color Palette - primary: #FFAE00 - secondary: #FF8C00 - accent: #FE6703 - background: #FFFFFF - textPrimary: #030711 - link: #FFF7E6 ## Typography - primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue - heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue ## Visual Assets - Logo: https://www.getdbt.com/_next/image?url=%2Fimg%2Flogos%2Fdbt-labs-logo.svg&w=384&q=75 - Favicon: https://www.getdbt.com/favicon.ico - Social card (og:image): https://www.getdbt.com/img/site-meta/facebook.png ## UI Components - buttonPrimary: background=#FE6703, textColor=#030711, borderRadius=12px, shadow=none - buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: data professionals and businesses ## Dbt Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Analytics and the craft of software engineering** - Image: https://substack-post-media.s3.amazonaws.com/public/images/9a02a5c3-ada0-4613-9b13-941097a0661d_4242x2828.jpeg - Source: https://roundup.getdbt.com/p/analytics-and-the-craft-of-software - **dbt Labs Blog | Learn from the experts | dbt Labs** - Image: https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F078229e2d49590add65df6a8f263f54c6f0ca308-1920x1280.png%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75 - Source: https://www.getdbt.com/blog - **Problem with running model using official DBT Extension in VS Code - Help - dbt Community Forum** - Image: https://us1.discourse-cdn.com/flex020/uploads/getdbt/original/2X/d/d91f00b36dd85fa88650ec9b56278bff1e532bda.png - Source: https://discourse.getdbt.com/t/problem-with-running-model-using-official-dbt-extension-in-vs-code/19860 - **dbt Labs Blog | Learn from the experts | dbt Labs** - Image: https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F381f3a2bf8771a1f644e6c0a7cb649cfd92b9dd3-1200x630.webp%3Ffit%3Dmax%26auto%3Dformat&w=3840&q=75 - Source: https://www.getdbt.com/blog - **Meet the dbt Fusion Engine: the new Rust-based, industrial-grade engine for dbt | dbt Developer Blog** - Image: https://docs.getdbt.com/img/blog/2025-05-28-dbt-fusion-engine/familiar-authoring-powerful-new-engine.png?v=2 - Source: https://docs.getdbt.com/blog/dbt-fusion-engine - **Introducing the dbt Developer Hub: your new home base for the dbt Community | dbt Labs** - Image: https://www.getdbt.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fwl0ndo6t%2Fmain%2F32bd897fe606226094da41269c940f3376be8445-869x1600.jpg%3Ffit%3Dmax%26auto%3Dformat&w=1920&q=75 - Source: https://www.getdbt.com/blog/introducing-dbt-developer-hub-community-home-base ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" }, { "family": "Ubuntu", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#FFAE00", "secondary": "#FF8C00", "accent": "#FE6703", "background": "#FFFFFF", "textPrimary": "#030711", "link": "#FFF7E6" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "Helvetica Neue" }, "fontStacks": { "heading": [ "polymath", "-apple-system", "BlinkMacSystemFont", "Helvetica Neue", "segoe ui", "Ubuntu", "Roboto", "noto", "Arial", "sans-serif" ], "body": [ "polymath-text", "-apple-system", "BlinkMacSystemFont", "Helvetica Neue", "segoe ui", "Ubuntu", "Roboto", "noto", "Arial", "sans-serif" ], "paragraph": [ "polymath-text", "-apple-system", "BlinkMacSystemFont", "Helvetica Neue", "segoe ui", "Ubuntu", "Roboto", "noto", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "32px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#FE6703", "textColor": "#030711", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": "https://www.getdbt.com/_next/image?url=%2Fimg%2Flogos%2Fdbt-labs-logo.svg&w=384&q=75", "favicon": "https://www.getdbt.com/favicon.ico", "ogImage": "https://www.getdbt.com/img/site-meta/facebook.png", "logoHref": "/", "logoAlt": "dbt" }, "__llm_logo_reasoning": { "selectedIndex": 4, "reasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'dbt'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started with dbt", "reasoning": "Button #0 is the primary CTA because it uses a vibrant brand color (#FE6703) and has action-oriented text ('Get started with dbt'), which is a strong indicator of a primary call-to-action." }, "secondary": { "index": 11, "text": "Read Now", "reasoning": "Button #3 is selected as the secondary button because it has a transparent background, which contrasts with the vibrant primary button, and it serves a supportive action ('Read Now')." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "data professionals and businesses" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 4, "selectedLogoReasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'dbt'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```