# Dear Brightly Brand Identity

A complete profile of **Dear Brightly**'s visual system — colors, typography, components, and personality — extracted from https://www.dearbrightly.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dear-brightly
- Machine-readable JSON: https://characterquilt.com/branding/dear-brightly.json
- Per-page llms.txt: https://characterquilt.com/branding/dear-brightly/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFD700 |
| Accent | #FF0000 |
| Body Font | Roboto |
| Heading Font | QueensTrial |

## Color Palette

- primary: #FFD700
- secondary: #1E73BE
- accent: #FF0000
- background: #FFFFFF
- textPrimary: #000000
- link: #FF0000

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: QueensTrial — https://fonts.google.com/specimen/QueensTrial

## Visual Assets

- Logo: https://www.dearbrightly.com/wp-content/uploads/2024/12/Dear-Brightly-Logo-Stack-Black-1.png
- Favicon: https://www.dearbrightly.com/wp-content/uploads/2024/12/cropped-Fav-150x150.png
- Social card (og:image): https://www.dearbrightly.com/wp-content/uploads/2024/12/Dear-Brightly-Logo.png

## UI Components

- buttonPrimary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=200px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=200px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: Skincare enthusiasts looking for tailored solutions

## Dear Brightly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **GLP-1 Photo 3 - Dear Brightly**
  - Image: https://www.dearbrightly.com/wp-content/uploads/2026/04/Clinically-Proven.png
  - Source: https://www.dearbrightly.com/glp-1-photo-3/?srsltid=AfmBOoqlXGgqksTKPYvi_Z1ls3GIXT4Qi081hVqILvdCpsHjpwBWRN4n
- **Night Shift | Advanced Retinoid for Healthier Skin**
  - Image: https://www.dearbrightly.com/wp-content/uploads/2024/12/Ellipse-6.png
  - Source: https://www.dearbrightly.com/night-shift/?srsltid=AfmBOoql0EMdyfhElHrrYDC20cBPyw0BC6E5Wvyd-zkUXMuoW-G6kzGt
- **Shop Retinoid Skincare Products | Dear Brightly**
  - Image: http://dearbrightly.com/wp-content/uploads/2025/01/adam_f__2022__product__liquid_cloak_refill__small.webp
  - Source: https://www.dearbrightly.com/products/?srsltid=AfmBOopTe3QYCA8mJhhYmLWYI2chMsLz5bvPR_XWNZM6xbbUzoabfukk
- **RX Eye Serum - Tailored Tretinon - Dear Brightly**
  - Image: http://dearbrightly.com/wp-content/uploads/2025/01/adam_f__2022__product__neverskip__small.webp
  - Source: https://www.dearbrightly.com/rx-eye-serum/?srsltid=AfmBOoru2BGFY7D7K9iTRzKLw0aQAxgplNFWMd7WyrJn_es3glYrwoFI
- **Retinoid 101: Everything You Need to Know About Retinoids**
  - Image: https://www.dearbrightly.com/wp-content/uploads/2024/12/Photo_Updated.png
  - Source: https://www.dearbrightly.com/retinoid-101/?srsltid=AfmBOoqtT_RolylzDRhquxSMgu6g6kohqLPfgXEGJzJu_0iMkPJpsin_
- **Milk Tower Refill | Hydrating Skin Care Solution**
  - Image: http://dearbrightly.com/wp-content/uploads/2025/01/adam_f__2022__product__milk_tower_refill__small.webp
  - Source: https://www.dearbrightly.com/milk-tower-refill/?srsltid=AfmBOorKjWR6sNiN6mWep6oVUO16tbQKtwgIzD1ZbfiXz56_lESOCH81

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "QueensTrial",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFD700",
    "secondary": "#1E73BE",
    "accent": "#FF0000",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "QueensTrial"
    },
    "fontStacks": {
      "heading": [
        "QueensTrial"
      ],
      "body": [
        "Roboto"
      ],
      "paragraph": [
        "Roboto"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.dearbrightly.com/wp-content/uploads/2024/12/Dear-Brightly-Logo-Stack-Black-1.png",
    "favicon": "https://www.dearbrightly.com/wp-content/uploads/2024/12/cropped-Fav-150x150.png",
    "ogImage": "https://www.dearbrightly.com/wp-content/uploads/2024/12/Dear-Brightly-Logo.png",
    "logoAlt": "The image shows the text \"DEAR BRIGHTLY\" in bold, capital letters with a small star shape next to it."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 42,
    "reasoning": "Selected #7 because it matches the brand name 'Dear Brightly', is visible, and has a logo-like appearance with the brand name in bold letters.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get your tailored formula",
      "reasoning": "Button #2 with text 'Get your tailored formula' is likely the primary CTA due to its action-oriented text, encouraging users to engage with the core service of the site."
    },
    "secondary": {
      "index": 4,
      "text": "View Night Shift",
      "reasoning": "Button #4 'View Night Shift' has a different background color (#000000) and serves as a secondary action, likely related to a specific product feature."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Skincare enthusiasts looking for tailored solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 7,
        "selectedLogoReasoning": "Selected #7 because it matches the brand name 'Dear Brightly', is visible, and has a logo-like appearance with the brand name in bold letters.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```