# Decart Brand Identity A complete profile of **Decart**'s visual system — colors, typography, components, and personality — extracted from https://www.decart.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/decart - Machine-readable JSON: https://characterquilt.com/branding/decart.json - Per-page llms.txt: https://characterquilt.com/branding/decart/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1578F7 | | Accent | #2548F6 | | Body Font | Roobert | | Heading Font | Monitor | ## Color Palette - primary: #1578F7 - secondary: #1863DC - accent: #2548F6 - background: #F4F3F3 - textPrimary: #2548F6 - link: #2548F6 ## Typography - primary: Roobert — https://fonts.google.com/specimen/Roobert - heading: Monitor — https://fonts.google.com/specimen/Monitor ## Visual Assets - Logo: 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- Favicon: https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b7eebaa857e5f5c10d955c_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b94eac7c2b44111d02c52d_og.jpg ## UI Components - buttonPrimary: background=#2548F6, textColor=#FFFFFF, borderRadius=2px, shadow=none - buttonSecondary: background=#F4F4F2, textColor=#2548F6, borderColor=#2548F6, borderRadius=2px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Decart Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Decart AI Lab | Resources** - Image: https://cdn.prod.website-files.com/69ac78b058a3b8e6de5d1387/69b99b0b7e1ea0fd44fe614f_corporate_Nvidia-16x9-Hero-v6.jpg - Source: https://decart.ai/blog - **Decart AI Lab | Resources** - Image: https://cdn.prod.website-files.com/69ac78b058a3b8e6de5d1387/69b96657e7907e63154e42ed_blog-img.jpg - Source: https://decart.ai/blog - **Decart AI Lab | Resources** - Image: https://cdn.prod.website-files.com/69ac78b058a3b8e6de5d1387/69d7fe7fe91fbab85ea853ca_Image%202.PNG - Source: https://decart.ai/blog - **Oasis 2.0** - Image: https://oasis2.decart.ai/images/minecraft-launcher-installations.jpg - Source: https://oasis2.decart.ai/how-to-install - **Sidekick - AI Companions** - Image: https://fhjh5atyvvrkcvlx.public.blob.vercel-storage.com/characters/83d50826-55af-40f1-87d3-2f73f9f20c34.png - Source: https://sidekick.decart.ai/video/83d50826-55af-40f1-87d3-2f73f9f20c34/e420e541-bf21-4b01-9c2b-390cb42c1dc1 - **Decart AI Lab | Resources** - Image: https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b94eac7c2b44111d02c52d_og.jpg - Source: https://decart.ai/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Roobert", "role": "body" }, { "family": "Monitor", "role": "heading" }, { "family": "Monitor Condensed", "role": "unknown" }, { "family": "Roobertmono Trial", "role": "monospace" } ], "colors": { "primary": "#1578F7", "secondary": "#1863DC", "accent": "#2548F6", "background": "#F4F3F3", "textPrimary": "#2548F6", "link": "#2548F6" }, "typography": { "fontFamilies": { "primary": "Roobert", "heading": "Monitor" }, "fontStacks": { "heading": [ "Monitor", "Arial", "sans-serif" ], "body": [ "Roobert", "Arial", "sans-serif" ], "paragraph": [ "Roobert", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "68px", "h2": "55px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#2548F6", "textColor": "#FFFFFF", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F4F4F2", "textColor": "#2548F6", "borderColor": "#2548F6", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b7eebaa857e5f5c10d955c_favicon.png", "ogImage": "https://cdn.prod.website-files.com/69a974f0b1fffb03644ecf2c/69b94eac7c2b44111d02c52d_og.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Try lucy 2.0Try lucy 2.0", "reasoning": "Button #1 has a vibrant blue background (#2548F6), which is consistent with the brand's primary color and is likely intended to draw attention as a primary call-to-action with the text 'Try lucy 2.0'." }, "secondary": { "index": 0, "text": "contact us", "reasoning": "Button #0 has a light background (#F4F4F2) with a blue border, making it a suitable secondary action with the text 'contact us'. It contrasts with the primary button's vibrant color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```