{ "name": "Deed", "slug": "deed", "domain": "https://www.joindeed.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Gt Walsheim", "role": "body" } ], "colors": { "primary": "#5128AA", "secondary": "#1A1A2E", "accent": "#5128AA", "background": "#FFFFFF", "textPrimary": "#170F49", "link": "#170F49" }, "typography": { "fontFamilies": { "primary": "Gt Walsheim", "heading": "Gt Walsheim" }, "fontStacks": { "heading": [ "Gt Walsheim", "sans-serif" ], "body": [ "Gt Walsheim", "sans-serif" ], "paragraph": [ "Gt Walsheim", "sans-serif" ] }, "fontSizes": { "h1": "32px", "h2": "36px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "15px" }, "components": { "buttonPrimary": { "background": "#5128AA", "textColor": "#000000", "borderRadius": "20px", "borderRadiusCorners": { "topLeft": "20px", "topRight": "20px", "bottomRight": "20px", "bottomLeft": "20px" }, "shadow": "rgba(0, 0, 0, 0.2) 0px 1px 20px -20px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "20px", "borderRadiusCorners": { "topLeft": "20px", "topRight": "20px", "bottomRight": "20px", "bottomLeft": "20px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/69a8f35e25cab49add9cc16a_Deed-Bonterra-logo_white.svg", "favicon": "https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/66d9d97c6997c5af246a57f7_deed-favicon-32x32.png", "ogImage": "https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/6980cf1d7511416c83c8e6cd_Home%20Page_Thumbnail.png" }, "__llm_logo_reasoning": { "selectedIndex": 24, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a demo", "reasoning": "Button #0 uses the brand's primary color (#5128AA), which is vibrant and aligns with the typical characteristics of a primary CTA button." }, "secondary": { "index": 1, "text": "Request a demo", "reasoning": "Button #1 has a white background, making it less prominent and suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "corporate and non-profit organizations focused on employee engagement and social impact." }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deed/d1bef7ec51.webp", "alt": "Why Patagonia's Founder Gave Away the Company", "source_url": "https://resources.joindeed.com/deed-resources/why-patagonias-founder-gave-away-the-company", "image_url": "https://resources.joindeed.com/hubfs/Patagoniaplz_page-0001.jpg", "width": 4915, "height": 2940, "bytes": 1274659, "query": "site:joindeed.com", "query_suffix": "site:joindeed.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deed/37f44d2f71.webp", "alt": "Blog Series - Making it Measurable: Proving the ROI of Impact", "source_url": "https://resources.joindeed.com/deed-resources/blog-series-making-it-measurable-proving-the-roi-of-impact", "image_url": "https://8056763.fs1.hubspotusercontent-na1.net/hubfs/8056763/Making%20it%20Measurable.png", "width": 2400, "height": 1256, "bytes": 180197, "query": "site:joindeed.com blog", "query_suffix": "site:joindeed.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deed/784851ba67.webp", "alt": "Cause of the Month Toolkits", "source_url": "https://resources.joindeed.com/deed-resources/toolkits", "image_url": "https://resources.joindeed.com/hs-fs/hubfs/aug%20banner.jpg?width=4000&name=aug%20banner.jpg", "width": 4000, "height": 2250, "bytes": 849007, "query": "site:joindeed.com", "query_suffix": "site:joindeed.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deed/1b6494c801.webp", "alt": "Blog Series - Culture in Action: Building a Purpose-Driven Workforce", "source_url": "https://resources.joindeed.com/deed-resources/blog-series-culture-in-action-building-a-purpose-driven-workforce", "image_url": "https://resources.joindeed.com/hubfs/culture%20in%20action-2.png", "width": 2400, "height": 1256, "bytes": 135983, "query": "site:joindeed.com blog", "query_suffix": "site:joindeed.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deed/bd9d95094d.webp", "alt": "Blog Series - ERG-Driven Impact: A Catalyst for Culture, Belonging, and Change", "source_url": "https://resources.joindeed.com/deed-resources/erg-driven-impact", "image_url": "https://resources.joindeed.com/hubfs/ERG-Driven%20Impact.png", "width": 2400, "height": 1256, "bytes": 163411, "query": "site:joindeed.com blog", "query_suffix": "site:joindeed.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deed/2c5ff65eac.webp", "alt": "The Top 10 Ideas on Corporate Social Impact from 2023", "source_url": "https://resources.joindeed.com/deed-resources/the-top-10-ideas-on-corporate-social-impact-from-2023", "image_url": "https://resources.joindeed.com/hubfs/Screen%20Shot%202023-12-26%20at%203.41.50%20PM-1.png", "width": 820, "height": 526, "bytes": 233714, "query": "site:joindeed.com blog", "query_suffix": "site:joindeed.com blog" } ], "font_resources": [ { "family": "Gt Walsheim", "google_fonts_url": "https://fonts.google.com/specimen/Gt+Walsheim" }, { "family": "Gt Walsheim", "google_fonts_url": "https://fonts.google.com/specimen/Gt+Walsheim" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Gt+Walsheim&family=Gt+Walsheim&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/deed", "agent_instructions": "You are designing or implementing in Deed's brand identity.\n\n# Brand profile\n- Company: Deed\n- Source: https://www.joindeed.com\n- Color scheme: light\n\n# Colors\n- primary: #5128AA\n- secondary: #1A1A2E\n- accent: #5128AA\n- background: #FFFFFF\n- textPrimary: #170F49\n- link: #170F49\n\n# Typography\n- primary: Gt Walsheim — https://fonts.google.com/specimen/Gt+Walsheim\n- heading: Gt Walsheim — https://fonts.google.com/specimen/Gt+Walsheim\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#5128AA, textColor=#000000, borderRadius=20px, shadow=rgba(0, 0, 0, 0.2) 0px 1px 20px -20px\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=20px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: corporate and non-profit organizations focused on employee engagement and social impact.\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/deed.json", "page_markdown": "# Deed Brand Identity\n\nA complete profile of **Deed**'s visual system — colors, typography, components, and personality — extracted from https://www.joindeed.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/deed\n- Machine-readable JSON: https://characterquilt.com/branding/deed.json\n- Per-page llms.txt: https://characterquilt.com/branding/deed/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #5128AA |\n| Accent | #5128AA |\n| Body Font | Gt Walsheim |\n| Heading Font | Gt Walsheim |\n\n## Color Palette\n\n- primary: #5128AA\n- secondary: #1A1A2E\n- accent: #5128AA\n- background: #FFFFFF\n- textPrimary: #170F49\n- link: #170F49\n\n## Typography\n\n- primary: Gt Walsheim — https://fonts.google.com/specimen/Gt+Walsheim\n- heading: Gt Walsheim — https://fonts.google.com/specimen/Gt+Walsheim\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/69a8f35e25cab49add9cc16a_Deed-Bonterra-logo_white.svg\n- Favicon: https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/66d9d97c6997c5af246a57f7_deed-favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/6980cf1d7511416c83c8e6cd_Home%20Page_Thumbnail.png\n\n## UI Components\n\n- buttonPrimary: background=#5128AA, textColor=#000000, borderRadius=20px, shadow=rgba(0, 0, 0, 0.2) 0px 1px 20px -20px\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=20px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: corporate and non-profit organizations focused on employee engagement and social impact.\n\n## Deed Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Why Patagonia's Founder Gave Away the Company**\n - Image: https://resources.joindeed.com/hubfs/Patagoniaplz_page-0001.jpg\n - Source: https://resources.joindeed.com/deed-resources/why-patagonias-founder-gave-away-the-company\n- **Blog Series - Making it Measurable: Proving the ROI of Impact**\n - Image: https://8056763.fs1.hubspotusercontent-na1.net/hubfs/8056763/Making%20it%20Measurable.png\n - Source: https://resources.joindeed.com/deed-resources/blog-series-making-it-measurable-proving-the-roi-of-impact\n- **Cause of the Month Toolkits**\n - Image: https://resources.joindeed.com/hs-fs/hubfs/aug%20banner.jpg?width=4000&name=aug%20banner.jpg\n - Source: https://resources.joindeed.com/deed-resources/toolkits\n- **Blog Series - Culture in Action: Building a Purpose-Driven Workforce**\n - Image: https://resources.joindeed.com/hubfs/culture%20in%20action-2.png\n - Source: https://resources.joindeed.com/deed-resources/blog-series-culture-in-action-building-a-purpose-driven-workforce\n- **Blog Series - ERG-Driven Impact: A Catalyst for Culture, Belonging, and Change**\n - Image: https://resources.joindeed.com/hubfs/ERG-Driven%20Impact.png\n - Source: https://resources.joindeed.com/deed-resources/erg-driven-impact\n- **The Top 10 Ideas on Corporate Social Impact from 2023**\n - Image: https://resources.joindeed.com/hubfs/Screen%20Shot%202023-12-26%20at%203.41.50%20PM-1.png\n - Source: https://resources.joindeed.com/deed-resources/the-top-10-ideas-on-corporate-social-impact-from-2023\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Gt Walsheim\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#5128AA\",\n \"secondary\": \"#1A1A2E\",\n \"accent\": \"#5128AA\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#170F49\",\n \"link\": \"#170F49\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Gt Walsheim\",\n \"heading\": \"Gt Walsheim\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Gt Walsheim\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Gt Walsheim\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Gt Walsheim\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"32px\",\n \"h2\": \"36px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"15px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#5128AA\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"20px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"20px\",\n \"topRight\": \"20px\",\n \"bottomRight\": \"20px\",\n \"bottomLeft\": \"20px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0.2) 0px 1px 20px -20px\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"20px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"20px\",\n \"topRight\": \"20px\",\n \"bottomRight\": \"20px\",\n \"bottomLeft\": \"20px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/69a8f35e25cab49add9cc16a_Deed-Bonterra-logo_white.svg\",\n \"favicon\": \"https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/66d9d97c6997c5af246a57f7_deed-favicon-32x32.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/60ecc49886bb2cc8b11d875a/6980cf1d7511416c83c8e6cd_Home%20Page_Thumbnail.png\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 24,\n \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.\",\n \"confidence\": 0.9,\n \"rejected\": true,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Request a demo\",\n \"reasoning\": \"Button #0 uses the brand's primary color (#5128AA), which is vibrant and aligns with the typical characteristics of a primary CTA button.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Request a demo\",\n \"reasoning\": \"Button #1 has a white background, making it less prominent and suitable as a secondary button.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"corporate and non-profit organizations focused on employee engagement and social impact.\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }