{
  "name": "Deel",
  "slug": "deel",
  "domain": "https://www.deel.com/",
  "sources": [
    "forbes_cloud_100",
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Inter",
        "role": "body"
      },
      {
        "family": "BagossCondensedFont",
        "role": "unknown"
      },
      {
        "family": "BagossStandardFont",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#D8EBFF",
      "secondary": "#FFCF25",
      "accent": "#5938B7",
      "background": "#FFFFFF",
      "textPrimary": "#1B1B1B",
      "link": "#B1D8FC"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Inter"
      },
      "fontStacks": {
        "heading": [
          "BagossCondensedFont",
          "Arial",
          "Helvetica",
          "sans-serif"
        ],
        "body": [
          "Inter",
          "Arial",
          "Helvetica",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "Arial",
          "Helvetica",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "60px",
        "h2": "44px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "16px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#000000",
        "borderColor": "#DBDBDB",
        "borderRadius": "200px",
        "borderRadiusCorners": {
          "topLeft": "200px",
          "topRight": "200px",
          "bottomRight": "200px",
          "bottomLeft": "200px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#5938B7",
        "textColor": "#FFFFFF",
        "borderRadius": "33554400px",
        "borderRadiusCorners": {
          "topLeft": "33554400px",
          "topRight": "33554400px",
          "bottomRight": "33554400px",
          "bottomLeft": "33554400px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#1B1B1B",
        "textColor": "#FFFFFF",
        "borderRadius": "200px",
        "borderRadiusCorners": {
          "topLeft": "200px",
          "topRight": "200px",
          "bottomRight": "200px",
          "bottomLeft": "200px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://website-media.deel.com/logo_revamp_164ddaed0c.svg",
      "favicon": null,
      "ogImage": "https://website-media.deel.com/General_Purple_f6b2f3f9bd.png",
      "logoHref": "/",
      "logoAlt": "Deel Logo Black"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 1,
        "text": "Book a demo",
        "reasoning": "Button #2 has a vibrant brand color (#5938B7) and action-oriented text ('Book a demo'), making it the primary CTA."
      },
      "secondary": {
        "index": 0,
        "text": "Get a free 30-minute demo",
        "reasoning": "Button #1 has a different background color (#1B1B1B) and offers a related action ('Get a free 30-minute demo'), making it a suitable secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "businesses seeking global payroll and HR solutions"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deel/b547becd2c.webp",
      "alt": "Resource Hub | Deel",
      "source_url": "https://www.deel.com/blog/",
      "image_url": "https://website-media.deel.com/Blog_Hero_746x560_fc9a3e150e.png",
      "width": 746,
      "height": 560,
      "bytes": 46895,
      "query": "site:deel.com blog",
      "query_suffix": "site:deel.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deel/a06240388a.webp",
      "alt": "Employee - Paraguay",
      "source_url": "https://www.deel.com/hiring/employees/paraguay/",
      "image_url": "https://19498232.fs1.hubspotusercontent-na1.net/hubfs/19498232/pexels-diego-rejalas-14821282.jpg",
      "width": 5632,
      "height": 4224,
      "bytes": 2732045,
      "query": "site:deel.com",
      "query_suffix": "site:deel.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deel/464b8e5e35.webp",
      "alt": "12 Types of Performance Evaluations You Can Run in Deel HR's Engage",
      "source_url": "https://www.deel.com/blog/performance-evaluation-types-in-deel/",
      "image_url": "https://website-media.deel.com/blog_hero_illustration_globe_workflows_924266d637.png",
      "width": 1492,
      "height": 1120,
      "bytes": 36108,
      "query": "site:deel.com blog",
      "query_suffix": "site:deel.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deel/c746eff7b0.webp",
      "alt": "Customer Stories from Deel Customers | HR & Payroll Solutions",
      "source_url": "https://www.deel.com/case-studies/",
      "image_url": "https://website-media.deel.com/People_Looking_On_Laptop_d366161cce.jpg",
      "width": 6000,
      "height": 4000,
      "bytes": 1184475,
      "query": "site:deel.com",
      "query_suffix": "site:deel.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deel/54db2031bb.webp",
      "alt": "Surprising Work From Home Productivity Facts For 2025",
      "source_url": "https://www.deel.com/blog/working-from-home-productivity-guide/",
      "image_url": "https://website-media.deel.com/blog_hero_lifestyle_23_86b441770d.jpg",
      "width": 1492,
      "height": 1120,
      "bytes": 170539,
      "query": "site:deel.com blog",
      "query_suffix": "site:deel.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deel/0d5da87464.webp",
      "alt": "How Deel is Redefining the PEO Experience",
      "source_url": "https://www.deel.com/blog/how-deel-is-redefining-peo-experience/",
      "image_url": "https://website-media.deel.com/blog_hero_illustration_cloud_hr_software_7839972c23.png",
      "width": 1492,
      "height": 1120,
      "bytes": 41644,
      "query": "site:deel.com blog",
      "query_suffix": "site:deel.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/deel",
  "agent_instructions": "You are designing or implementing in Deel's brand identity.\n\n# Brand profile\n- Company: Deel\n- Source: https://www.deel.com/\n- Color scheme: light\n\n# Colors\n- primary: #D8EBFF\n- secondary: #FFCF25\n- accent: #5938B7\n- background: #FFFFFF\n- textPrimary: #1B1B1B\n- link: #B1D8FC\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=#DBDBDB, borderRadius=200px, shadow=none\n- buttonPrimary: background=#5938B7, textColor=#FFFFFF, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#1B1B1B, textColor=#FFFFFF, borderRadius=200px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses seeking global payroll and HR solutions\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/deel.json",
  "page_markdown": "# Deel Brand Identity\n\nA complete profile of **Deel**'s visual system — colors, typography, components, and personality — extracted from https://www.deel.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/deel\n- Machine-readable JSON: https://characterquilt.com/branding/deel.json\n- Per-page llms.txt: https://characterquilt.com/branding/deel/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #D8EBFF |\n| Accent | #5938B7 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #D8EBFF\n- secondary: #FFCF25\n- accent: #5938B7\n- background: #FFFFFF\n- textPrimary: #1B1B1B\n- link: #B1D8FC\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://website-media.deel.com/logo_revamp_164ddaed0c.svg\n- Social card (og:image): https://website-media.deel.com/General_Purple_f6b2f3f9bd.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=#DBDBDB, borderRadius=200px, shadow=none\n- buttonPrimary: background=#5938B7, textColor=#FFFFFF, borderRadius=33554400px, shadow=none\n- buttonSecondary: background=#1B1B1B, textColor=#FFFFFF, borderRadius=200px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses seeking global payroll and HR solutions\n\n## Deel Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Resource Hub | Deel**\n  - Image: https://website-media.deel.com/Blog_Hero_746x560_fc9a3e150e.png\n  - Source: https://www.deel.com/blog/\n- **Employee - Paraguay**\n  - Image: https://19498232.fs1.hubspotusercontent-na1.net/hubfs/19498232/pexels-diego-rejalas-14821282.jpg\n  - Source: https://www.deel.com/hiring/employees/paraguay/\n- **12 Types of Performance Evaluations You Can Run in Deel HR's Engage**\n  - Image: https://website-media.deel.com/blog_hero_illustration_globe_workflows_924266d637.png\n  - Source: https://www.deel.com/blog/performance-evaluation-types-in-deel/\n- **Customer Stories from Deel Customers | HR & Payroll Solutions**\n  - Image: https://website-media.deel.com/People_Looking_On_Laptop_d366161cce.jpg\n  - Source: https://www.deel.com/case-studies/\n- **Surprising Work From Home Productivity Facts For 2025**\n  - Image: https://website-media.deel.com/blog_hero_lifestyle_23_86b441770d.jpg\n  - Source: https://www.deel.com/blog/working-from-home-productivity-guide/\n- **How Deel is Redefining the PEO Experience**\n  - Image: https://website-media.deel.com/blog_hero_illustration_cloud_hr_software_7839972c23.png\n  - Source: https://www.deel.com/blog/how-deel-is-redefining-peo-experience/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"BagossCondensedFont\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"BagossStandardFont\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#D8EBFF\",\n    \"secondary\": \"#FFCF25\",\n    \"accent\": \"#5938B7\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#1B1B1B\",\n    \"link\": \"#B1D8FC\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Inter\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"BagossCondensedFont\",\n        \"Arial\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Inter\",\n        \"Arial\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"Arial\",\n        \"Helvetica\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60px\",\n      \"h2\": \"44px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"16px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": \"#DBDBDB\",\n      \"borderRadius\": \"200px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"200px\",\n        \"topRight\": \"200px\",\n        \"bottomRight\": \"200px\",\n        \"bottomLeft\": \"200px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#5938B7\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"33554400px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"33554400px\",\n        \"topRight\": \"33554400px\",\n        \"bottomRight\": \"33554400px\",\n        \"bottomLeft\": \"33554400px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#1B1B1B\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"200px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"200px\",\n        \"topRight\": \"200px\",\n        \"bottomRight\": \"200px\",\n        \"bottomLeft\": \"200px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://website-media.deel.com/logo_revamp_164ddaed0c.svg\",\n    \"favicon\": null,\n    \"ogImage\": \"https://website-media.deel.com/General_Purple_f6b2f3f9bd.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Deel Logo Black\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Book a demo\",\n      \"reasoning\": \"Button #2 has a vibrant brand color (#5938B7) and action-oriented text ('Book a demo'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"Get a free 30-minute demo\",\n      \"reasoning\": \"Button #1 has a different background color (#1B1B1B) and offers a related action ('Get a free 30-minute demo'), making it a suitable secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"businesses seeking global payroll and HR solutions\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}