# Deel Brand Identity

A complete profile of **Deel**'s visual system — colors, typography, components, and personality — extracted from https://www.deel.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/deel
- Machine-readable JSON: https://characterquilt.com/branding/deel.json
- Per-page llms.txt: https://characterquilt.com/branding/deel/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D8EBFF |
| Accent | #5938B7 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #D8EBFF
- secondary: #FFCF25
- accent: #5938B7
- background: #FFFFFF
- textPrimary: #1B1B1B
- link: #B1D8FC

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://website-media.deel.com/logo_revamp_164ddaed0c.svg
- Social card (og:image): https://website-media.deel.com/General_Purple_f6b2f3f9bd.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#DBDBDB, borderRadius=200px, shadow=none
- buttonPrimary: background=#5938B7, textColor=#FFFFFF, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#1B1B1B, textColor=#FFFFFF, borderRadius=200px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking global payroll and HR solutions

## Deel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Resource Hub | Deel**
  - Image: https://website-media.deel.com/Blog_Hero_746x560_fc9a3e150e.png
  - Source: https://www.deel.com/blog/
- **Employee - Paraguay**
  - Image: https://19498232.fs1.hubspotusercontent-na1.net/hubfs/19498232/pexels-diego-rejalas-14821282.jpg
  - Source: https://www.deel.com/hiring/employees/paraguay/
- **12 Types of Performance Evaluations You Can Run in Deel HR's Engage**
  - Image: https://website-media.deel.com/blog_hero_illustration_globe_workflows_924266d637.png
  - Source: https://www.deel.com/blog/performance-evaluation-types-in-deel/
- **Customer Stories from Deel Customers | HR & Payroll Solutions**
  - Image: https://website-media.deel.com/People_Looking_On_Laptop_d366161cce.jpg
  - Source: https://www.deel.com/case-studies/
- **Surprising Work From Home Productivity Facts For 2025**
  - Image: https://website-media.deel.com/blog_hero_lifestyle_23_86b441770d.jpg
  - Source: https://www.deel.com/blog/working-from-home-productivity-guide/
- **How Deel is Redefining the PEO Experience**
  - Image: https://website-media.deel.com/blog_hero_illustration_cloud_hr_software_7839972c23.png
  - Source: https://www.deel.com/blog/how-deel-is-redefining-peo-experience/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "BagossCondensedFont",
      "role": "unknown"
    },
    {
      "family": "BagossStandardFont",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#D8EBFF",
    "secondary": "#FFCF25",
    "accent": "#5938B7",
    "background": "#FFFFFF",
    "textPrimary": "#1B1B1B",
    "link": "#B1D8FC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "BagossCondensedFont",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "44px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#DBDBDB",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5938B7",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1B1B1B",
      "textColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://website-media.deel.com/logo_revamp_164ddaed0c.svg",
    "favicon": null,
    "ogImage": "https://website-media.deel.com/General_Purple_f6b2f3f9bd.png",
    "logoHref": "/",
    "logoAlt": "Deel Logo Black"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #2 has a vibrant brand color (#5938B7) and action-oriented text ('Book a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Get a free 30-minute demo",
      "reasoning": "Button #1 has a different background color (#1B1B1B) and offers a related action ('Get a free 30-minute demo'), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking global payroll and HR solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Deel'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```