{
  "name": "DeepL",
  "slug": "deepl",
  "domain": "https://deepl.com",
  "sources": [
    "apollo_us_mid",
    "forbes_cloud_100"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Roboto",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#0F2B46",
      "secondary": "#0070C9",
      "accent": "#0F2B46",
      "background": "#F5F5F5",
      "textPrimary": "#0F2B46",
      "link": "#0F2B46"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Roboto",
        "heading": "Roboto"
      },
      "fontStacks": {
        "heading": [
          "Roboto",
          "sans-serif"
        ],
        "body": [
          "Roboto",
          "sans-serif"
        ],
        "paragraph": [
          "Roboto",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "48px",
        "h2": "36px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "6px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#000000",
        "borderColor": null,
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#0F2B46",
        "textColor": "#FFFFFF",
        "borderRadius": "40px",
        "borderRadiusCorners": {
          "topLeft": "40px",
          "topRight": "40px",
          "bottomRight": "40px",
          "bottomLeft": "40px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#EDEDED",
        "textColor": "#0F2B46",
        "borderRadius": "40px",
        "borderRadiusCorners": {
          "topLeft": "40px",
          "topRight": "40px",
          "bottomRight": "40px",
          "bottomLeft": "40px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://www.deepl.com/img/logo/deepl-logo-text-blue.svg",
      "favicon": "https://www.deepl.com/img/favicon/favicon_16.png",
      "ogImage": "/img/favicon/automatic_social_share_deepl.png",
      "logoHref": "/en",
      "logoAlt": "DeepL"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 3,
      "reasoning": "Selected #3 because it is visible, located in the header, matches the brand name 'DeepL', and links to the homepage.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "Start free trial",
        "reasoning": "Button #3 'Start free trial' has a vibrant brand color (#0F2B46) and action-oriented text, making it the primary CTA."
      },
      "secondary": {
        "index": 1,
        "text": "Contact Sales",
        "reasoning": "Button #6 'Contact Sales' has a different background color (#EDEDED) and serves as a secondary action, complementing the primary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals and developers"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 3,
          "selectedLogoReasoning": "Selected #3 because it is visible, located in the header, matches the brand name 'DeepL', and links to the homepage.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deepl/1817ad8121.webp",
      "alt": "DeepL Storia cliente: Japan Aviation Electronics Industry, Ltd. (JAE)",
      "source_url": "https://www.deepl.com/it/customer-stories/jae",
      "image_url": "https://images.ctfassets.net/pplyeawnfzc7/2QrS3klqc5PYnBJeZTYfNx/dc2655851eb399960618c7ff12074dcd/JAE35.jpg",
      "width": 3872,
      "height": 2581,
      "bytes": 2623305,
      "query": "site:deepl.com",
      "query_suffix": "site:deepl.com"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deepl/94b237d8f5.webp",
      "alt": "DeepL Blog - Find the latest insights on language AI tools",
      "source_url": "https://www.deepl.com/en/blog",
      "image_url": "https://images.ctfassets.net/pplyeawnfzc7/1rDv0LqzSpuCfdW2OxTNKd/00cdb71f36a93fc7ef78b320c311311d/DeepL-Blog-Legal__1_.jpg",
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      "height": 627,
      "bytes": 316021,
      "query": "site:deepl.com blog",
      "query_suffix": "site:deepl.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deepl/20216b5a58.webp",
      "alt": "DeepL Historia de cliente: KBC Bank",
      "source_url": "https://www.deepl.com/es/customer-stories/kbc-bank",
      "image_url": "https://images.ctfassets.net/pplyeawnfzc7/6mZVbTYUnM1JXyHMkIMsS0/83605957056138ee6ae9b1539fe5b943/BRUhav2-0422--1__1_.jpg",
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      "bytes": 3665377,
      "query": "site:deepl.com",
      "query_suffix": "site:deepl.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deepl/4e5cd783e1.webp",
      "alt": "DeepL Blog - Find the latest insights on language AI tools",
      "source_url": "https://www.deepl.com/en/blog",
      "image_url": "https://images.ctfassets.net/pplyeawnfzc7/59TjULVMOPPKSzxOk1WQix/8cf96c999c69d44eab88c35e47c11eab/Blog_Header-1200x627-3.jpg",
      "width": 2500,
      "height": 1306,
      "bytes": 1673082,
      "query": "site:deepl.com blog",
      "query_suffix": "site:deepl.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deepl/8998886425.webp",
      "alt": "DeepL Storia cliente: Japan Aviation Electronics Industry, Ltd. (JAE)",
      "source_url": "https://www.deepl.com/it/customer-stories/jae",
      "image_url": "https://images.ctfassets.net/pplyeawnfzc7/1wJhTBVWvT20NKF50raZfs/7fa4d24575ff49f6d6b9d51e8aaba8da/JAE2.jpg",
      "width": 3872,
      "height": 2581,
      "bytes": 3228466,
      "query": "site:deepl.com",
      "query_suffix": "site:deepl.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/deepl/6897f91788.webp",
      "alt": "DeepL Blog - Find the latest insights on language AI tools",
      "source_url": "https://www.deepl.com/en/blog",
      "image_url": "https://images.ctfassets.net/pplyeawnfzc7/2OpC9PjtfIN28cYNDgf0dr/c7a7b9e834714907f51e18e0248b1d8b/Spring_Launch_Blog_Header-1200x627.jpg",
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      "height": 1306,
      "bytes": 1363753,
      "query": "site:deepl.com blog",
      "query_suffix": "site:deepl.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    },
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/deepl",
  "agent_instructions": "You are designing or implementing in DeepL's brand identity.\n\n# Brand profile\n- Company: DeepL\n- Source: https://deepl.com\n- Color scheme: light\n\n# Colors\n- primary: #0F2B46\n- secondary: #0070C9\n- accent: #0F2B46\n- background: #F5F5F5\n- textPrimary: #0F2B46\n- link: #0F2B46\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#0F2B46, textColor=#FFFFFF, borderRadius=40px, shadow=none\n- buttonSecondary: background=#EDEDED, textColor=#0F2B46, borderRadius=40px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals and developers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/deepl.json",
  "page_markdown": "# DeepL Brand Identity\n\nA complete profile of **DeepL**'s visual system — colors, typography, components, and personality — extracted from https://deepl.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/deepl\n- Machine-readable JSON: https://characterquilt.com/branding/deepl.json\n- Per-page llms.txt: https://characterquilt.com/branding/deepl/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0F2B46 |\n| Accent | #0F2B46 |\n| Body Font | Roboto |\n| Heading Font | Roboto |\n\n## Color Palette\n\n- primary: #0F2B46\n- secondary: #0070C9\n- accent: #0F2B46\n- background: #F5F5F5\n- textPrimary: #0F2B46\n- link: #0F2B46\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\n## Visual Assets\n\n- Logo: https://www.deepl.com/img/logo/deepl-logo-text-blue.svg\n- Favicon: https://www.deepl.com/img/favicon/favicon_16.png\n- Social card (og:image): /img/favicon/automatic_social_share_deepl.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#0F2B46, textColor=#FFFFFF, borderRadius=40px, shadow=none\n- buttonSecondary: background=#EDEDED, textColor=#0F2B46, borderRadius=40px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals and developers\n\n## DeepL Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **DeepL Storia cliente: Japan Aviation Electronics Industry, Ltd. (JAE)**\n  - Image: https://images.ctfassets.net/pplyeawnfzc7/2QrS3klqc5PYnBJeZTYfNx/dc2655851eb399960618c7ff12074dcd/JAE35.jpg\n  - Source: https://www.deepl.com/it/customer-stories/jae\n- **DeepL Blog - Find the latest insights on language AI tools**\n  - Image: https://images.ctfassets.net/pplyeawnfzc7/1rDv0LqzSpuCfdW2OxTNKd/00cdb71f36a93fc7ef78b320c311311d/DeepL-Blog-Legal__1_.jpg\n  - Source: https://www.deepl.com/en/blog\n- **DeepL Historia de cliente: KBC Bank**\n  - Image: https://images.ctfassets.net/pplyeawnfzc7/6mZVbTYUnM1JXyHMkIMsS0/83605957056138ee6ae9b1539fe5b943/BRUhav2-0422--1__1_.jpg\n  - Source: https://www.deepl.com/es/customer-stories/kbc-bank\n- **DeepL Blog - Find the latest insights on language AI tools**\n  - Image: https://images.ctfassets.net/pplyeawnfzc7/59TjULVMOPPKSzxOk1WQix/8cf96c999c69d44eab88c35e47c11eab/Blog_Header-1200x627-3.jpg\n  - Source: https://www.deepl.com/en/blog\n- **DeepL Storia cliente: Japan Aviation Electronics Industry, Ltd. (JAE)**\n  - Image: https://images.ctfassets.net/pplyeawnfzc7/1wJhTBVWvT20NKF50raZfs/7fa4d24575ff49f6d6b9d51e8aaba8da/JAE2.jpg\n  - Source: https://www.deepl.com/it/customer-stories/jae\n- **DeepL Blog - Find the latest insights on language AI tools**\n  - Image: https://images.ctfassets.net/pplyeawnfzc7/2OpC9PjtfIN28cYNDgf0dr/c7a7b9e834714907f51e18e0248b1d8b/Spring_Launch_Blog_Header-1200x627.jpg\n  - Source: https://www.deepl.com/en/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#0F2B46\",\n    \"secondary\": \"#0070C9\",\n    \"accent\": \"#0F2B46\",\n    \"background\": \"#F5F5F5\",\n    \"textPrimary\": \"#0F2B46\",\n    \"link\": \"#0F2B46\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Roboto\",\n      \"heading\": \"Roboto\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Roboto\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Roboto\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"48px\",\n      \"h2\": \"36px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"6px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": null,\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#0F2B46\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"40px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"40px\",\n        \"topRight\": \"40px\",\n        \"bottomRight\": \"40px\",\n        \"bottomLeft\": \"40px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#EDEDED\",\n      \"textColor\": \"#0F2B46\",\n      \"borderRadius\": \"40px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"40px\",\n        \"topRight\": \"40px\",\n        \"bottomRight\": \"40px\",\n        \"bottomLeft\": \"40px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://www.deepl.com/img/logo/deepl-logo-text-blue.svg\",\n    \"favicon\": \"https://www.deepl.com/img/favicon/favicon_16.png\",\n    \"ogImage\": \"/img/favicon/automatic_social_share_deepl.png\",\n    \"logoHref\": \"/en\",\n    \"logoAlt\": \"DeepL\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 3,\n    \"reasoning\": \"Selected #3 because it is visible, located in the header, matches the brand name 'DeepL', and links to the homepage.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Start free trial\",\n      \"reasoning\": \"Button #3 'Start free trial' has a vibrant brand color (#0F2B46) and action-oriented text, making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Contact Sales\",\n      \"reasoning\": \"Button #6 'Contact Sales' has a different background color (#EDEDED) and serves as a secondary action, complementing the primary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals and developers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 3,\n        \"selectedLogoReasoning\": \"Selected #3 because it is visible, located in the header, matches the brand name 'DeepL', and links to the homepage.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}