{
  "name": "Default",
  "slug": "default",
  "domain": "https://www.default.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Saans Trial",
        "role": "body"
      },
      {
        "family": "NB International Pro",
        "role": "heading"
      }
    ],
    "colors": {
      "primary": "#5757F8",
      "secondary": "#2D40EA",
      "accent": "#5757F8",
      "background": "#FFFFFF",
      "textPrimary": "#202020",
      "link": "#3898EC"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Saans Trial",
        "heading": "NB International Pro"
      },
      "fontStacks": {
        "heading": [
          "NB International Pro",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Saans Trial",
          "sans-serif"
        ],
        "paragraph": [
          "Saans Trial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "48px",
        "body": "18px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#333333",
        "borderColor": "#F7F5FD",
        "borderRadius": "10px",
        "borderRadiusCorners": {
          "topLeft": "10px",
          "topRight": "10px",
          "bottomRight": "10px",
          "bottomLeft": "10px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#5757F8",
        "textColor": "#F5F5F5",
        "borderRadius": "1900.8px",
        "borderRadiusCorners": {
          "topLeft": "1900.8px",
          "topRight": "1900.8px",
          "bottomRight": "1900.8px",
          "bottomLeft": "1900.8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#202020",
        "textColor": "#FFFFFF",
        "borderColor": "#F7F5FD",
        "borderRadius": "1900.8px",
        "borderRadiusCorners": {
          "topLeft": "1900.8px",
          "topRight": "1900.8px",
          "bottomRight": "1900.8px",
          "bottomLeft": "1900.8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg",
      "favicon": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5219c397ad0a8b419221_favicon-32x32.png",
      "ogImage": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 6,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 2,
        "text": "Book a demo",
        "reasoning": "Button #2 'Book a demo' uses the vibrant brand color #5757F8, making it the most prominent CTA."
      },
      "secondary": {
        "index": 0,
        "text": "See an interactive demo",
        "reasoning": "Button #0 'See an interactive demo' uses a different color group (#202020) and serves as a secondary action."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "high",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/default/df258515f2.webp",
      "alt": "How Cortex used Default to architect a single control layer for all GTM  tools",
      "source_url": "https://www.default.com/case-study/how-cortex-used-default-to-architect-a-single-control-layer-for-all-gtm-tools",
      "image_url": "https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/693c8f0704626959d0e2deb7_eduardo-drapier-nJ1c4PhQN10-unsplash.jpg",
      "width": 3120,
      "height": 3900,
      "bytes": 398846,
      "query": "site:default.com",
      "query_suffix": "site:default.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/default/ae6ca0b3a4.webp",
      "alt": "11 Best Marketo Competitors & Alternatives In 2026",
      "source_url": "https://www.default.com/post/marketo-competitors",
      "image_url": "https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/696e185cd3e50f9072eab08a_8e4e6ce6.jpeg",
      "width": 1600,
      "height": 760,
      "bytes": 231091,
      "query": "site:default.com blog",
      "query_suffix": "site:default.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/default/e4d9eb4303.webp",
      "alt": "How FERMÀT used Default to replace fragmented tools with a connected  revenue foundation",
      "source_url": "https://www.default.com/case-study/how-fermat-scaled-revops-without-rebuilding-their-gtm-stack",
      "image_url": "https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/688a87dcfd8e396bf1db2cc1_chuttersnap-u-vmeJcJ-Z4-unsplash.jpg",
      "width": 3280,
      "height": 4928,
      "bytes": 1406376,
      "query": "site:default.com",
      "query_suffix": "site:default.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/default/3b576f47f2.webp",
      "alt": "Chili Piper vs LeanData: Side-by-Side Tool Comparison (2026)",
      "source_url": "https://www.default.com/post/chili-piper-vs-leandata",
      "image_url": "https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/6980b5e9004b69ca045b22f1_bbd18cee.jpeg",
      "width": 1600,
      "height": 737,
      "bytes": 78669,
      "query": "site:default.com blog",
      "query_suffix": "site:default.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/default/f4488c78d2.webp",
      "alt": "Website Visitor Identification & Tracking Software — Default",
      "source_url": "https://www.default.com/solutions/website-visitor-tracking",
      "image_url": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67d985b60c7342b4658f2fab_Group%201000002045.png",
      "width": 4360,
      "height": 2664,
      "bytes": 601499,
      "query": "site:default.com",
      "query_suffix": "site:default.com"
    }
  ],
  "font_resources": [
    {
      "family": "Saans Trial",
      "google_fonts_url": "https://fonts.google.com/specimen/Saans+Trial"
    },
    {
      "family": "NB International Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/NB+International+Pro"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Saans+Trial&family=NB+International+Pro&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/default",
  "agent_instructions": "You are designing or implementing in Default's brand identity.\n\n# Brand profile\n- Company: Default\n- Source: https://www.default.com/\n- Color scheme: light\n\n# Colors\n- primary: #5757F8\n- secondary: #2D40EA\n- accent: #5757F8\n- background: #FFFFFF\n- textPrimary: #202020\n- link: #3898EC\n\n# Typography\n- primary: Saans Trial — https://fonts.google.com/specimen/Saans+Trial\n- heading: NB International Pro — https://fonts.google.com/specimen/NB+International+Pro\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Saans+Trial&family=NB+International+Pro&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#333333, borderColor=#F7F5FD, borderRadius=10px, shadow=none\n- buttonPrimary: background=#5757F8, textColor=#F5F5F5, borderRadius=1900.8px, shadow=none\n- buttonSecondary: background=#202020, textColor=#FFFFFF, borderColor=#F7F5FD, borderRadius=1900.8px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/default.json",
  "page_markdown": "# Default Brand Identity\n\nA complete profile of **Default**'s visual system — colors, typography, components, and personality — extracted from https://www.default.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/default\n- Machine-readable JSON: https://characterquilt.com/branding/default.json\n- Per-page llms.txt: https://characterquilt.com/branding/default/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #5757F8 |\n| Accent | #5757F8 |\n| Body Font | Saans Trial |\n| Heading Font | NB International Pro |\n\n## Color Palette\n\n- primary: #5757F8\n- secondary: #2D40EA\n- accent: #5757F8\n- background: #FFFFFF\n- textPrimary: #202020\n- link: #3898EC\n\n## Typography\n\n- primary: Saans Trial — https://fonts.google.com/specimen/Saans+Trial\n- heading: NB International Pro — https://fonts.google.com/specimen/NB+International+Pro\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg\n- Favicon: https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5219c397ad0a8b419221_favicon-32x32.png\n- Social card (og:image): https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#333333, borderColor=#F7F5FD, borderRadius=10px, shadow=none\n- buttonPrimary: background=#5757F8, textColor=#F5F5F5, borderRadius=1900.8px, shadow=none\n- buttonSecondary: background=#202020, textColor=#FFFFFF, borderColor=#F7F5FD, borderRadius=1900.8px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: business professionals\n\n## Default Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **How Cortex used Default to architect a single control layer for all GTM  tools**\n  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/693c8f0704626959d0e2deb7_eduardo-drapier-nJ1c4PhQN10-unsplash.jpg\n  - Source: https://www.default.com/case-study/how-cortex-used-default-to-architect-a-single-control-layer-for-all-gtm-tools\n- **11 Best Marketo Competitors & Alternatives In 2026**\n  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/696e185cd3e50f9072eab08a_8e4e6ce6.jpeg\n  - Source: https://www.default.com/post/marketo-competitors\n- **How FERMÀT used Default to replace fragmented tools with a connected  revenue foundation**\n  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/688a87dcfd8e396bf1db2cc1_chuttersnap-u-vmeJcJ-Z4-unsplash.jpg\n  - Source: https://www.default.com/case-study/how-fermat-scaled-revops-without-rebuilding-their-gtm-stack\n- **Chili Piper vs LeanData: Side-by-Side Tool Comparison (2026)**\n  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/6980b5e9004b69ca045b22f1_bbd18cee.jpeg\n  - Source: https://www.default.com/post/chili-piper-vs-leandata\n- **Website Visitor Identification & Tracking Software — Default**\n  - Image: https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67d985b60c7342b4658f2fab_Group%201000002045.png\n  - Source: https://www.default.com/solutions/website-visitor-tracking\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Saans Trial\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"NB International Pro\",\n      \"role\": \"heading\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#5757F8\",\n    \"secondary\": \"#2D40EA\",\n    \"accent\": \"#5757F8\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#202020\",\n    \"link\": \"#3898EC\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Saans Trial\",\n      \"heading\": \"NB International Pro\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"NB International Pro\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Saans Trial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Saans Trial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"48px\",\n      \"body\": \"18px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#333333\",\n      \"borderColor\": \"#F7F5FD\",\n      \"borderRadius\": \"10px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"10px\",\n        \"topRight\": \"10px\",\n        \"bottomRight\": \"10px\",\n        \"bottomLeft\": \"10px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#5757F8\",\n      \"textColor\": \"#F5F5F5\",\n      \"borderRadius\": \"1900.8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"1900.8px\",\n        \"topRight\": \"1900.8px\",\n        \"bottomRight\": \"1900.8px\",\n        \"bottomLeft\": \"1900.8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#202020\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#F7F5FD\",\n      \"borderRadius\": \"1900.8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"1900.8px\",\n        \"topRight\": \"1900.8px\",\n        \"bottomRight\": \"1900.8px\",\n        \"bottomLeft\": \"1900.8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5219c397ad0a8b419221_favicon-32x32.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 6,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 2,\n      \"text\": \"Book a demo\",\n      \"reasoning\": \"Button #2 'Book a demo' uses the vibrant brand color #5757F8, making it the most prominent CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 0,\n      \"text\": \"See an interactive demo\",\n      \"reasoning\": \"Button #0 'See an interactive demo' uses a different color group (#202020) and serves as a secondary action.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}