# Default Brand Identity

A complete profile of **Default**'s visual system — colors, typography, components, and personality — extracted from https://www.default.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/default
- Machine-readable JSON: https://characterquilt.com/branding/default.json
- Per-page llms.txt: https://characterquilt.com/branding/default/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5757F8 |
| Accent | #5757F8 |
| Body Font | Saans Trial |
| Heading Font | NB International Pro |

## Color Palette

- primary: #5757F8
- secondary: #2D40EA
- accent: #5757F8
- background: #FFFFFF
- textPrimary: #202020
- link: #3898EC

## Typography

- primary: Saans Trial — https://fonts.google.com/specimen/Saans+Trial
- heading: NB International Pro — https://fonts.google.com/specimen/NB+International+Pro

## Visual Assets

- Logo: https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg
- Favicon: https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5219c397ad0a8b419221_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#F7F5FD, borderRadius=10px, shadow=none
- buttonPrimary: background=#5757F8, textColor=#F5F5F5, borderRadius=1900.8px, shadow=none
- buttonSecondary: background=#202020, textColor=#FFFFFF, borderColor=#F7F5FD, borderRadius=1900.8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: business professionals

## Default Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Cortex used Default to architect a single control layer for all GTM  tools**
  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/693c8f0704626959d0e2deb7_eduardo-drapier-nJ1c4PhQN10-unsplash.jpg
  - Source: https://www.default.com/case-study/how-cortex-used-default-to-architect-a-single-control-layer-for-all-gtm-tools
- **11 Best Marketo Competitors & Alternatives In 2026**
  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/696e185cd3e50f9072eab08a_8e4e6ce6.jpeg
  - Source: https://www.default.com/post/marketo-competitors
- **How FERMÀT used Default to replace fragmented tools with a connected  revenue foundation**
  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/688a87dcfd8e396bf1db2cc1_chuttersnap-u-vmeJcJ-Z4-unsplash.jpg
  - Source: https://www.default.com/case-study/how-fermat-scaled-revops-without-rebuilding-their-gtm-stack
- **Chili Piper vs LeanData: Side-by-Side Tool Comparison (2026)**
  - Image: https://cdn.prod.website-files.com/678f4842b98b4218c2ec6c28/6980b5e9004b69ca045b22f1_bbd18cee.jpeg
  - Source: https://www.default.com/post/chili-piper-vs-leandata
- **Website Visitor Identification & Tracking Software — Default**
  - Image: https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/67d985b60c7342b4658f2fab_Group%201000002045.png
  - Source: https://www.default.com/solutions/website-visitor-tracking

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Saans Trial",
      "role": "body"
    },
    {
      "family": "NB International Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5757F8",
    "secondary": "#2D40EA",
    "accent": "#5757F8",
    "background": "#FFFFFF",
    "textPrimary": "#202020",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Saans Trial",
      "heading": "NB International Pro"
    },
    "fontStacks": {
      "heading": [
        "NB International Pro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Saans Trial",
        "sans-serif"
      ],
      "paragraph": [
        "Saans Trial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#F7F5FD",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#5757F8",
      "textColor": "#F5F5F5",
      "borderRadius": "1900.8px",
      "borderRadiusCorners": {
        "topLeft": "1900.8px",
        "topRight": "1900.8px",
        "bottomRight": "1900.8px",
        "bottomLeft": "1900.8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#202020",
      "textColor": "#FFFFFF",
      "borderColor": "#F7F5FD",
      "borderRadius": "1900.8px",
      "borderRadiusCorners": {
        "topLeft": "1900.8px",
        "topRight": "1900.8px",
        "bottomRight": "1900.8px",
        "bottomLeft": "1900.8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5c8dfe88b4e43502d3d1_default-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f5219c397ad0a8b419221_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/678f40d4dda051e3ab65643c/678f52bca934ff3476860e5b_opengraph.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 'Book a demo' uses the vibrant brand color #5757F8, making it the most prominent CTA."
    },
    "secondary": {
      "index": 0,
      "text": "See an interactive demo",
      "reasoning": "Button #0 'See an interactive demo' uses a different color group (#202020) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```