# Democracy Earth Brand Identity

A complete profile of **Democracy Earth**'s visual system — colors, typography, components, and personality — extracted from http://democracy.earth/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/democracy-earth
- Machine-readable JSON: https://characterquilt.com/branding/democracy-earth.json
- Per-page llms.txt: https://characterquilt.com/branding/democracy-earth/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2A6DF4 |
| Accent | #2A6DF4 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #2A6DF4
- secondary: #26D99D
- accent: #2A6DF4
- background: #07090D
- textPrimary: #07090D
- link: #98A1B3

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://democracy.earth/assets/democracy-earth-logo-DadoaX03.png
- Favicon: https://storage.googleapis.com/gpt-engineer-file-uploads/c8RjTJEPiBNlSN7OnP9hKKR3VwO2/uploads/1760797703968-03bf0947-ecf1-4f48-adaa-f1c96c20d019.png
- Social card (og:image): https://democracy.earth/og-image.png

## UI Components

- buttonPrimary: background=#2A6DF4, textColor=#FFFFFF, borderRadius=14px, shadow=none
- buttonSecondary: background=#07090D, textColor=#F8FAFC, borderColor=#161A22, borderRadius=14px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: civic-minded individuals interested in democracy and technology

## Democracy Earth Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Brazilian politics, Trojan horses and the struggle for democracy | by  Sandra Miller | Hacktivism**
  - Image: https://miro.medium.com/1*jYT32pEkH2a_3EBL3J2HmQ.jpeg
  - Source: https://words.democracy.earth/brazilian-politics-trojan-horses-and-the-struggle-for-democracy-971774337c77
- **Hacktivism**
  - Image: https://miro.medium.com/v2/resize:fit:1046/1*U9LX-6C_X7MNxGeXw2VnbA.png
  - Source: https://words.democracy.earth/
- **Francoise Brougher – Medium**
  - Image: https://miro.medium.com/1*tPgjXGoTTRKg7xcmn3yMOw.jpeg
  - Source: https://words.democracy.earth/@francoise_93266?source=post_internal_links---------2------------------
- **Blockchain Designs By Jupiter. from Brexit to dApps, bridging the… | by  Democracy Earth | Hacktivism**
  - Image: https://miro.medium.com/v2/resize:fit:771/1*bSTuYQ_KNPR2lUFIeuKLHA.png
  - Source: https://words.democracy.earth/blockchain-designs-by-jupiter-4d19d93ee050
- **Building crypto communities. why we're leaving Slack | by Democracy Earth |  Hacktivism**
  - Image: https://miro.medium.com/1*G12ETndaF_dRiW4MxqAVmQ.png
  - Source: https://words.democracy.earth/building-crypto-communities-1eec20fb6de9
- **Global Citizenship in a Post-Nation State World | by Sandra Miller |  Hacktivism**
  - Image: https://miro.medium.com/v2/resize:fit:1170/0*2vdWLVZCaMzhm6FN.
  - Source: https://words.democracy.earth/global-citizenship-in-a-post-nation-state-world-d5bf21ac9bb1

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2A6DF4",
    "secondary": "#26D99D",
    "accent": "#2A6DF4",
    "background": "#07090D",
    "textPrimary": "#07090D",
    "link": "#98A1B3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "30px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2A6DF4",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#07090D",
      "textColor": "#F8FAFC",
      "borderColor": "#161A22",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://democracy.earth/assets/democracy-earth-logo-DadoaX03.png",
    "favicon": "https://storage.googleapis.com/gpt-engineer-file-uploads/c8RjTJEPiBNlSN7OnP9hKKR3VwO2/uploads/1760797703968-03bf0947-ecf1-4f48-adaa-f1c96c20d019.png",
    "ogImage": "https://democracy.earth/og-image.png",
    "logoHref": "/",
    "logoAlt": "Democracy Earth Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Democracy Earth'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Donate",
      "reasoning": "Button #8 'Donate' uses the vibrant brand color #2A6DF4, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color."
    },
    "secondary": {
      "index": 2,
      "text": "Join Our Team",
      "reasoning": "Button #5 'Join Our Team' is from a different color group (#07090D) and serves as a secondary action with supportive text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "civic-minded individuals interested in democracy and technology"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Democracy Earth'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```