# Demodesk Brand Identity

A complete profile of **Demodesk**'s visual system — colors, typography, components, and personality — extracted from https://demodesk.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/demodesk
- Machine-readable JSON: https://characterquilt.com/branding/demodesk.json
- Per-page llms.txt: https://characterquilt.com/branding/demodesk/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0049FF |
| Accent | #0049FF |
| Body Font | Roboto |
| Heading Font | Raleway |

## Color Palette

- primary: #0049FF
- secondary: #067166
- accent: #0049FF
- background: #FFFFFF
- textPrimary: #863C3C
- link: #863C3C

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Raleway — https://fonts.google.com/specimen/Raleway

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c1d4cccd369078acc15a4c_Logo.svg
- Favicon: https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c9273d7d9fc62afc4e7c18_favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/67d23807fe9c0a2db7c54839_OG_Image.jpg

## UI Components

- input: background=#EFEFEF, textColor=#2B2D28, borderColor=#767676, borderRadius=0px, shadow=none
- buttonPrimary: background=#0049FF, textColor=#2B2D28, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#212529, borderColor=#212529, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: sales and revenue teams

## Demodesk Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Kennzahlen zu Verkaufsgesprächen**
  - Image: https://cdn.prod.website-files.com/60e7f71b22c6d0b9cf329ceb/66b4a476929be7446558d8da_6697d949d40e5d4cc5e24c6b_Conversation%2520Metrics%2520Cheat%2520Sheet%2520final.png
  - Source: https://demodesk.com/de/ressourcen-guides/sales-conversation-metrics-richtig-interpretieren-und-nutzen
- **The Future of Sales Blog | Demodesk**
  - Image: https://cdn.prod.website-files.com/60e7f71b22c6d0b9cf329ceb/692965095ccb8fee35bbc2fd__Blog%20images%20Competitors%20(1).png
  - Source: https://demodesk.com/blog
- **Demodesk: Book online meetings seamlessly**
  - Image: https://demodesk.com/api/v1/blobs/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNEJlTEE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--eb621f4156990448dec36b1195b2cdfbd999737f
  - Source: https://demodesk.com/select/pliant-team/website-demo-territory-routing-de
- **The Future of Sales Blog | Demodesk**
  - Image: https://cdn.prod.website-files.com/60e7f71b22c6d0b9cf329ceb/69421acc882e925d4552d83b_Blog%20images%20(9).png
  - Source: https://demodesk.com/blog
- **Qualifizierungs-Methoden im Vertrieb in 2024**
  - Image: https://cdn.prod.website-files.com/60e7f71b22c6d0b9cf329ceb/66b4a42b3d553514cf02b73f_669fce283a78be7aa08d0bad_12345.png
  - Source: https://demodesk.com/de/ressourcen-guides/qualifizierungs-methoden-im-vertrieb-in-2024
- **Sales Notes Best Practices: AI + Human Guide for 2025**
  - Image: https://cdn.prod.website-files.com/60e7f71b22c6d0b9cf329ceb/69035de59cc0ff8bd1c66a49_Blog%20images.png
  - Source: https://demodesk.com/blog/why-great-sales-start-with-great-sales-notes

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Raleway",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0049FF",
    "secondary": "#067166",
    "accent": "#0049FF",
    "background": "#FFFFFF",
    "textPrimary": "#863C3C",
    "link": "#863C3C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Raleway",
        "sans-serif"
      ],
      "paragraph": [
        "Raleway",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#EFEFEF",
      "textColor": "#2B2D28",
      "borderColor": "#767676",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0049FF",
      "textColor": "#2B2D28",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#212529",
      "borderColor": "#212529",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c1d4cccd369078acc15a4c_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/60c9273d7d9fc62afc4e7c18_favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6048e45faa378d2a5d047448/67d23807fe9c0a2db7c54839_OG_Image.jpg",
    "logoHref": "/",
    "logoAlt": "Demodesk's logo - black"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Demodesk'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try for freeBook a Demo",
      "reasoning": "Button #5 has a vibrant blue background (#0049FF), which is the brand color, and the text 'Try for freeBook a Demo' indicates a strong call-to-action."
    },
    "secondary": {
      "index": 14,
      "text": "Download Now",
      "reasoning": "Button #4 has a white background (#FFFFFF) with a contrasting text color, making it a suitable secondary option. It is distinct from the primary button's color group."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "sales and revenue teams"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Demodesk'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```