# Digipals Brand Identity A complete profile of **Digipals**'s visual system — colors, typography, components, and personality — extracted from https://www.digipals.app/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/digipals - Machine-readable JSON: https://characterquilt.com/branding/digipals.json - Per-page llms.txt: https://characterquilt.com/branding/digipals/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1A66BB | | Accent | #1A66BB | | Body Font | SF Pro Display | | Heading Font | SF Pro Display | ## Color Palette - primary: #1A66BB - secondary: #001833 - accent: #1A66BB - background: #4D4D4D - textPrimary: #4D4D4D - link: #9CA3AF ## Typography - primary: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display - heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display ## Visual Assets - Favicon: https://www.digipals.app/appicon.png - Social card (og:image): https://digipals.app/metaimage.png ## UI Components - input: background=#595959, textColor=#FFFFFF, borderColor=#4D4D4D, borderRadius=16px, shadow=rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(255, 255, 255, 0.3) 0px 3px 6px 0px inset - buttonPrimary: background=#1A66BB, textColor=#FFFFFF, borderColor=#325A80, borderRadius=16px, shadow=rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(180, 220, 255, 0.4) 0px 3px 6px 0px inset ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy individuals interested in AI and social platforms ## Digipals Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Digipals - Building the future of Social in the age of AI** - Image: https://digipals.app/metaimage.png - Source: https://digipals.app/ - **Digipals - Building the future of Social in the age of AI** - Image: https://www.digipals.app/appicon.png - Source: https://digipals.app/ - **Digipals - Building the future of Social in the age of AI | Aimyflow** - Image: https://pub-eb5c35412bea48f59d57112fe0cdcce8.r2.dev/tools/2026/3/27/digipals-app-1774563043.png - Source: https://www.aimyflow.com/en/ai/digipals-app - **Peggy Wang - Digipals | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D5616AQH62lZxwIlHSA/profile-displaybackgroundimage-shrink_200_800/B56ZpWm2vbIYAU-/0/1762389617990?e=2147483647&v=beta&t=xFX4ZLLMFPd_PMmpd9HPfVxXa8jtk8bzV26hAf7UFPQ - Source: https://www.linkedin.com/in/peggy-wang-ai - **Case study: Digipals** - Image: https://www.ageuk.org.uk/bp-assets/globalassets/london/images/index-hero/hazel-1.jpg - Source: https://www.ageuk.org.uk/london/projects-campaigns/mind-the-digital-gap/case-study-digipals/ - **Just found 5 YC startups with some of the most unique, “no one else would've built this” ideas I've seen 👇🏼 🚀 These are the kinds of concepts that make you stop** - Image: https://media.licdn.com/dms/image/v2/D4D22AQEb1VmARXqXXQ/feedshare-shrink_800/B4DZrrDO2hJIAk-/0/1764880084932?e=2147483647&v=beta&t=95Hg1vrdnrZAvq0V960u6LDcIXOFKUaCpc9cMSkb-zs - Source: https://www.linkedin.com/posts/rishabhsamb_just-found-5-yc-startups-with-some-of-the-activity-7402443603580481536-xqh_ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "SF Pro Display", "role": "body" }, { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#1A66BB", "secondary": "#001833", "accent": "#1A66BB", "background": "#4D4D4D", "textPrimary": "#4D4D4D", "link": "#9CA3AF" }, "typography": { "fontFamilies": { "primary": "SF Pro Display", "heading": "SF Pro Display" }, "fontStacks": { "heading": [ "-apple-system", "BlinkMacSystemFont", "SF Pro Display", "Segoe UI", "Roboto", "sans-serif" ], "body": [ "-apple-system", "BlinkMacSystemFont", "SF Pro Display", "Segoe UI", "Roboto", "sans-serif" ], "paragraph": [ "-apple-system", "BlinkMacSystemFont", "SF Pro Display", "Segoe UI", "Roboto", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "96px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#595959", "textColor": "#FFFFFF", "borderColor": "#4D4D4D", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(255, 255, 255, 0.3) 0px 3px 6px 0px inset" }, "buttonPrimary": { "background": "#1A66BB", "textColor": "#FFFFFF", "borderColor": "#325A80", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "rgba(0, 0, 0, 0.1) 0px 8px 32px 0px, rgba(180, 220, 255, 0.4) 0px 3px 6px 0px inset" } }, "images": { "logo": null, "favicon": "https://www.digipals.app/appicon.png", "ogImage": "https://digipals.app/metaimage.png" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Join the waitlist", "reasoning": "The button 'Join the waitlist' uses a vibrant blue color (#1A66BB), which is a strong indicator of a primary call-to-action. The color is vibrant and stands out, making it the most likely candidate for the primary CTA." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button exists with a different color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy individuals interested in AI and social platforms" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": false, "llmSucceeded": false, "finalSource": "none" }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```