# dili Brand Identity

A complete profile of **dili**'s visual system — colors, typography, components, and personality — extracted from https://www.dili.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dili
- Machine-readable JSON: https://characterquilt.com/branding/dili.json
- Per-page llms.txt: https://characterquilt.com/branding/dili/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #22C55E |
| Accent | #1F3154 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #22C55E
- secondary: #EAB308
- accent: #1F3154
- background: #0A0A0A
- textPrimary: #0A0A0A
- link: #1F3154

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://www.dili.com/favicon.ico

## UI Components

- input: background=#0A0A0A, textColor=#FFFFFF, borderColor=#2A2A2A, borderRadius=8px, shadow=none
- buttonPrimary: background=#363636, textColor=#FFFFFF, borderColor=#9D9D9D, borderRadius=6px, shadow=rgba(255, 255, 255, 0.25) 0px 0px 45px 0px, rgba(255, 255, 255, 0.1) 0px 0px 100px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking compliance solutions

## dili Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dili - The AI Diligence Platform**
  - Image: https://cdn.prod.website-files.com/66930af8e4c1a91b1f869b3e/669c0055170541ecec009329_Screen%20Shot%202024-07-20%20at%202.22.01%20PM.png
  - Source: https://investors.dili.ai/
- **Dili - The AI Diligence Platform**
  - Image: https://cdn.prod.website-files.com/66930af8e4c1a91b1f869b3e/66a9434e6d5715025bd7f554_Screenshot%202024-07-30%20at%203.47.14%E2%80%AFPM.png
  - Source: https://investors.dili.ai/
- **Prevailing Wage & Apprenticeship**
  - Image: https://raw.githubusercontent.com/analystai/static/main/logo.png
  - Source: https://pwa.dili.ai/v2/forgot-password
- **Dili - The AI Diligence Platform**
  - Image: https://cdn.prod.website-files.com/66930af8e4c1a91b1f869b3e/669bff9d546f10659a167922_Screen%20Shot%202024-07-20%20at%202.16.25%20PM.png
  - Source: https://investors.dili.ai/
- **Dili - Privacy Policy**
  - Image: https://cdn.prod.website-files.com/66930af8e4c1a91b1f869bd2/6697f8c42a0c7c714138bbf6_noun-sheet-6550469.png
  - Source: https://investors.dili.ai/privacy
- **Dili - Privacy Policy**
  - Image: https://cdn.prod.website-files.com/66930af8e4c1a91b1f869bd2/6697f784531ee920f860c2aa_noun-exclamation-point-52646.png
  - Source: https://investors.dili.ai/privacy

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Georgia",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#22C55E",
    "secondary": "#EAB308",
    "accent": "#1F3154",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#1F3154"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Georgia",
        "serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "140px",
      "h2": "64px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderColor": "#2A2A2A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#363636",
      "textColor": "#FFFFFF",
      "borderColor": "#9D9D9D",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 0px 45px 0px, rgba(255, 255, 255, 0.1) 0px 0px 100px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.dili.com/favicon.ico",
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See Dili",
      "reasoning": "Button #0 'See Dili' has a neutral background color (#363636) but is labeled as 'hero-cta', indicating a primary call-to-action role on the hero section of the page."
    },
    "secondary": {
      "index": 8,
      "text": "Submit",
      "reasoning": "Button #8 'Submit' has a different background color (#FFFFFF) and serves as a secondary action, likely used for form submissions."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals seeking compliance solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```