{
  "name": "Dill",
  "slug": "dill",
  "domain": "https://usedill.com/",
  "sources": [
    "yc"
  ],
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      "accent": "#ECFDF3",
      "background": "#F4F7FF",
      "textPrimary": "#212C5C",
      "link": "#212C5C"
    },
    "typography": {
      "fontFamilies": {
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        "heading": "General Sans"
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      "fontStacks": {
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          "sans-serif"
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        "body": [
          "sans-serif"
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        "paragraph": [
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      "fontSizes": {
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        "h2": "48px",
        "body": "14px"
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    "spacing": {
      "baseUnit": 4,
      "borderRadius": "10px"
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    "components": {},
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      "confidence": 0.9,
      "source": "llm"
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    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "construction suppliers and businesses"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
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      "alt": "Dill | Online Payments, Accounts Receivable, and Credit for Construction  Suppliers",
      "source_url": "https://usedill.com/casestudies/capflo",
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  "font_resources": [
    {
      "family": "General Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/General+Sans"
    },
    {
      "family": "General Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/General+Sans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=General+Sans&family=General+Sans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/dill",
  "agent_instructions": "You are designing or implementing in Dill's brand identity.\n\n# Brand profile\n- Company: Dill\n- Source: https://usedill.com/\n- Color scheme: light\n\n# Colors\n- primary: #212C5C\n- secondary: #0000EE\n- accent: #ECFDF3\n- background: #F4F7FF\n- textPrimary: #212C5C\n- link: #212C5C\n\n# Typography\n- primary: General Sans — https://fonts.google.com/specimen/General+Sans\n- heading: General Sans — https://fonts.google.com/specimen/General+Sans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=General+Sans&family=General+Sans&display=swap\">\n\n# UI Components\n\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: construction suppliers and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/dill.json",
  "page_markdown": "# Dill Brand Identity\n\nA complete profile of **Dill**'s visual system — colors, typography, components, and personality — extracted from https://usedill.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/dill\n- Machine-readable JSON: https://characterquilt.com/branding/dill.json\n- Per-page llms.txt: https://characterquilt.com/branding/dill/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #212C5C |\n| Accent | #ECFDF3 |\n| Body Font | General Sans |\n| Heading Font | General Sans |\n\n## Color Palette\n\n- primary: #212C5C\n- secondary: #0000EE\n- accent: #ECFDF3\n- background: #F4F7FF\n- textPrimary: #212C5C\n- link: #212C5C\n\n## Typography\n\n- primary: General Sans — https://fonts.google.com/specimen/General+Sans\n- heading: General Sans — https://fonts.google.com/specimen/General+Sans\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2096%2038%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2296%22%20height%3D%2238%22%20viewBox%3D%220%200%2096%2038%22%20fill%3D%22none%22%20id%3D%22svg-2014299756_2794%22%3E%0A%3Cpath%20d%3D%22M6.70124%2011.6945C5.98882%2011.3146%205.45288%2010.6716%205.20759%209.90234C4.96229%209.13312%205.02702%208.29853%205.38799%207.57633L5.56799%207.21162H3.29681C2.87435%208.37845%202.88609%209.65837%203.32987%2010.8172C3.77364%2011.9761%204.6198%2012.9365%205.71356%2013.5227L8.44806%2015.0113L9.442%2013.1878L6.70124%2011.6945Z%22%20fill%3D%22%233762FB%22%2F%3E%0A%3Cpath%20d%3D%22M11.1732%2010.8023L11.5927%2011.239C12.1528%2011.821%2012.4638%2012.5985%2012.4594%2013.4062C12.455%2014.2139%2012.1356%2014.988%2011.5692%2015.5638L10.2967%2016.8739L11.7837%2018.3265L13.0547%2017.0226C13.8474%2016.2157%2014.3532%2015.1708%2014.4946%2014.0485C14.636%2012.9262%2014.4051%2011.7885%2013.8373%2010.8101L11.1732%2010.8023Z%22%20fill%3D%22%233762FB%22%2F%3E%0A%3Cpath%20d%3D%22M11.7695%2028.5695C11.0595%2028.1844%2010.5277%2027.5374%2010.2874%2026.7663C10.0472%2025.9951%2010.1173%2025.1606%2010.4829%2024.4404L10.6769%2024.0553H8.39168C7.95946%2025.2211%207.96228%2026.5038%208.39961%2027.6677C8.83694%2028.8316%209.67944%2029.7987%2010.7724%2030.3915L12.3753%2031.2649L13.3708%2029.4429L11.7695%2028.5695Z%22%20fill%3D%22%233762FB%22%2F%3E%0A%3Cpath%20d%3D%22M15.8986%2017.8209L16.1882%2018.3046C16.6065%2018.9956%2016.7387%2019.8225%2016.5565%2020.6095C16.3744%2021.3964%2015.8924%2022.0812%2015.213%2022.5182L13.6854%2023.5075L14.8155%2025.2512L16.3447%2024.2603C17.3809%2023.593%2018.1443%2022.5772%2018.4971%2021.3963C18.8498%2020.2154%2018.7687%2018.9472%2018.2684%2017.8209H15.8986Z%22%20fill%3D%22%233762FB%22%2F%3E%0A%3Cpath%20d%3D%22M12.1546%2029.54L10.0682%2034.1168H12.3519L14.0455%2030.4024C15.0082%2028.3073%2015.3214%2025.9718%2014.9448%2023.6971C14.5682%2021.4223%2013.519%2019.3124%2011.9324%2017.6393C10.6352%2016.2693%209.77604%2014.5436%209.4646%2012.6828C9.15316%2010.822%209.40363%208.91058%2010.184%207.19284L11.6819%203.88232H9.40136L8.2916%206.33821C7.34003%208.4308%207.03444%2010.7597%207.41394%2013.0269C7.79344%2015.2942%208.84077%2017.3966%2010.4219%2019.0653C11.7233%2020.4388%2012.5839%2022.1704%2012.8927%2024.0372C13.2015%2025.904%2012.9444%2027.8205%2012.1546%2029.54Z%22%20fill%3D%22%233762FB%22%2F%3E%0A%3Cpath%20d%3D%22M22.4707%2027.9503V10.3326H28.2408C30.0696%2010.3326%2031.654%2010.7031%2032.994%2011.4441C34.3498%2012.1693%2035.3982%2013.194%2036.1392%2014.5183C36.8801%2015.8426%2037.2506%2017.3797%2037.2506%2019.1296C37.2506%2020.8638%2036.8801%2022.4009%2036.1392%2023.7409C35.3982%2025.0652%2034.3498%2026.0978%2032.994%2026.8388C31.654%2027.5798%2030.0696%2027.9503%2028.2408%2027.9503H22.4707ZM25.2612%2025.4672H28.2881C29.5335%2025.4672%2030.6135%2025.2071%2031.5278%2024.6869C32.458%2024.1666%2033.1753%2023.4335%2033.6798%2022.4876C34.1843%2021.5417%2034.4365%2020.4224%2034.4365%2019.1296C34.4365%2017.8369%2034.1764%2016.7254%2033.6561%2015.7953C33.1517%2014.8493%2032.4422%2014.1163%2031.5278%2013.596C30.6135%2013.0758%2029.5335%2012.8156%2028.2881%2012.8156H25.2612V25.4672Z%22%20fill%3D%22%231D3485%22%2F%3E%0A%3Cpath%20d%3D%22M39.7386%2027.9503V15.1568H42.4108V27.9503H39.7386ZM39.7386%2013.4068V10.3326H42.4108V13.4068H39.7386Z%22%20fill%3D%22%231D3485%22%2F%3E%0A%3Cpath%20d%3D%22M45.5351%2027.9503V10.0488H48.2073V27.9503H45.5351Z%22%20fill%3D%22%231D3485%22%2F%3E%0A%3Cpath%20d%3D%22M51.3316%2027.9503V10.0488H54.0038V27.9503H51.3316Z%22%20fill%3D%22%231D3485%22%2F%3E%0A%3C%2Fsvg%3E%3C%2Fsvg%3E\n- Favicon: https://framerusercontent.com/images/wghOGYKSml4lCnDQ2tUOJZ26Glk.png\n- Social card (og:image): https://framerusercontent.com/assets/teYWMotuZauBDHufHFGiExOY.png\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: construction suppliers and businesses\n\n## Dill Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Dill | Online Payments, Accounts Receivable, and Credit for Construction  Suppliers**\n  - Image: https://framerusercontent.com/images/4wXqYWzIVOImEKVDiLb8lNwYL5g.png?width=4200&height=2800\n  - Source: https://usedill.com/casestudies/capflo\n- **Dill | Online Payments, Accounts Receivable, and Credit for Construction  Suppliers**\n  - Image: https://framerusercontent.com/images/LCJIMZ7tIIvGwlNp1n30cyFX8Rg.png?width=3276&height=1647\n  - Source: https://usedill.com/\n- **Dill | Online Payments, Accounts Receivable, and Credit for Construction  Suppliers**\n  - Image: https://framerusercontent.com/images/wjHWFkgEh5cQ4vV5ZS6uoQFUjo.png?width=2080&height=2412\n  - Source: https://usedill.com/our%20story\n- **Dill | Online Payments, Accounts Receivable, and Credit for Construction  Suppliers**\n  - Image: https://framerusercontent.com/images/CY8iXV0oGTndl1ZN23lXDlShMc.png?width=2048&height=2048\n  - Source: https://usedill.com/blog\n- **Dill | Online Payments, Accounts Receivable, and Credit for Construction  Suppliers**\n  - Image: https://framerusercontent.com/assets/teYWMotuZauBDHufHFGiExOY.png\n  - Source: https://usedill.com/calculator\n- **Dill | Online Payments, Accounts Receivable, and Credit for Construction  Suppliers**\n  - Image: https://framerusercontent.com/images/ckQwM1ocKEreSWEpDLmswPHEs.png?width=1936&height=1620\n  - Source: https://usedill.com/our%20story\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"General Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#212C5C\",\n    \"secondary\": \"#0000EE\",\n    \"accent\": \"#ECFDF3\",\n    \"background\": \"#F4F7FF\",\n    \"textPrimary\": \"#212C5C\",\n    \"link\": \"#212C5C\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"General Sans\",\n      \"heading\": \"General Sans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"General Sans\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"General Sans\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"72px\",\n      \"h2\": \"48px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {},\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://framerusercontent.com/images/wghOGYKSml4lCnDQ2tUOJZ26Glk.png\",\n    \"ogImage\": \"https://framerusercontent.com/assets/teYWMotuZauBDHufHFGiExOY.png\",\n    \"logoHref\": \"./\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"construction suppliers and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0,\n    \"colors\": 0.9,\n    \"overall\": 0.45\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and links to the homepage, which is a strong indicator of being the main brand logo.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": false,\n      \"llmSucceeded\": false\n    }\n  }\n}\n```\n"
}