# Dioxus Labs Brand Identity

A complete profile of **Dioxus Labs**'s visual system — colors, typography, components, and personality — extracted from https://dioxuslabs.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dioxus-labs
- Machine-readable JSON: https://characterquilt.com/branding/dioxus-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/dioxus-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E2939 |
| Accent | #161B22 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #1E2939
- secondary: #99A1AF
- accent: #161B22
- background: #F7F7F9
- textPrimary: #364153
- link: #364153

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://dioxuslabs.com/assets/smalllogo-dxh3fcbb6a73c8e36ce.png
- Favicon: https://dioxuslabs.com/assets/favicon-dxh3f47a5a4ce979a5.png
- Social card (og:image): https://dioxuslabs.com/assets/static/opengraph.png

## UI Components

- buttonPrimary: background=#161B22, textColor=#FFFFFF, borderColor=#CCCFD2, borderRadius=4px, shadow=none
- buttonSecondary: background=#EDEDED, textColor=#000000, borderColor=#CCCFD2, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers

## Dioxus Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dioxus | Fullstack crossplatform app framework for Rust**
  - Image: https://dioxuslabs.com/assets/landing_1-dxhf3777ff2d4a4809d.webp
  - Source: https://dioxuslabs.com/blog/release-040/
- **Dioxus | Fullstack crossplatform app framework for Rust**
  - Image: https://dioxuslabs.com/assets/Screenshot_2024-11-14_at_9.55.12_PM-dxh7bb716139fc6f07f.webp
  - Source: https://dioxuslabs.com/blog/release-060/
- **Dioxus | Fullstack crossplatform app framework for Rust**
  - Image: https://i.ytimg.com/vi/WgAjWPKRVlQ/maxresdefault.jpg
  - Source: https://dioxuslabs.com/blog/release-060/
- **Dioxus | Fullstack crossplatform app framework for Rust**
  - Image: https://dioxuslabs.com/assets/landing_5-dxha566e81a710c1a5.webp
  - Source: https://dioxuslabs.com/blog/release-040/
- **Dioxus | Fullstack crossplatform app framework for Rust**
  - Image: https://dioxuslabs.com/assets/Screenshot_2024-11-14_at_10.22.48_PM-dxh9198798a8faa3052.webp
  - Source: https://dioxuslabs.com/blog/release-060/
- **Dioxus | Fullstack crossplatform app framework for Rust**
  - Image: https://dioxuslabs.com/assets/dioxus-app-stack-dxhbe154e55db1ccaf7.webp
  - Source: https://dioxuslabs.com/learn/0.7/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E2939",
    "secondary": "#99A1AF",
    "accent": "#161B22",
    "background": "#F7F7F9",
    "textPrimary": "#364153",
    "link": "#364153"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#161B22",
      "textColor": "#FFFFFF",
      "borderColor": "#CCCFD2",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEDED",
      "textColor": "#000000",
      "borderColor": "#CCCFD2",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://dioxuslabs.com/assets/smalllogo-dxh3fcbb6a73c8e36ce.png",
    "favicon": "https://dioxuslabs.com/assets/favicon-dxh3f47a5a4ce979a5.png",
    "ogImage": "https://dioxuslabs.com/assets/static/opengraph.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Dioxus'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 with text 'Get started' is the primary CTA due to its action-oriented text and distinct dark background color, making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Take a tour",
      "reasoning": "Button #2 with text 'Take a tour' is selected as secondary because it has a different light background color and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand 'Dioxus'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```