{ "name": "Directed Edge", "slug": "directed-edge", "domain": "http://directededge.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Helvetica Neue", "role": "body" } ], "colors": { "primary": "#0088CC", "secondary": "#B94A48", "accent": "#006DCC", "background": "#F9F9F9", "textPrimary": "#999999", "link": "#006DCC" }, "typography": { "fontFamilies": { "primary": "Helvetica Neue", "heading": "Helvetica Neue" }, "fontStacks": { "heading": [ "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "body": [ "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Helvetica Neue", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "30px", "h2": "30px", "body": "15.6px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#006DCC", "textColor": "#FFFFFF", "borderColor": "#E0E0E0", "borderRadius": "4px", "borderRadiusCorners": { "topLeft": "4px", "topRight": "4px", "bottomRight": "4px", "bottomLeft": "4px" }, "shadow": "rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" } }, "images": { "logo": "https://www.directededge.com/images/directededge-logo.png", "favicon": null, "ogImage": null, "logoHref": "https://www.directededge.com/", "logoAlt": "Directed Edge" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Directed Edge'. It links to the homepage, which is a strong indicator of being the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Sign up in Shopify's App Store", "reasoning": "The button uses a vibrant blue color (#006DCC) which is a strong indicator of a primary call-to-action. The text 'Sign up in Shopify's App Store' is action-oriented, further supporting its role as the primary CTA." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available with a different color." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses using Shopify" }, "designSystem": { "framework": "bootstrap", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Directed Edge'. It links to the homepage, which is a strong indicator of being the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/directed-edge/fddab8d227.webp", "alt": "Directed Edge - Home", "source_url": "https://www.directededge.com/", "image_url": "https://www.directededge.com/images/recommendations.png", "width": 3104, "height": 1974, "bytes": 1487613, "query": "site:directededge.com", "query_suffix": "site:directededge.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/directed-edge/df84bc2631.webp", "alt": "Directed Edge - Blog - Facebook's news feed: The beginning of a recommendations dominated web", "source_url": "https://blog.directededge.com/2009/10/23/facebooks-news-feed-the-beginning-of-a-recommendations-dominated-web/", "image_url": "http://blog.directededge.com/wp-content/uploads/2009/10/facebook-news.png", "width": 578, "height": 552, "bytes": 129516, "query": "site:directededge.com blog", "query_suffix": "site:directededge.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/directed-edge/50a08ce0dc.webp", "alt": "Directed Edge - Home", "source_url": "https://www.directededge.com/", "image_url": "https://www.directededge.com/images/hand-picker.png", "width": 2624, "height": 1682, "bytes": 792364, "query": "site:directededge.com", "query_suffix": "site:directededge.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/directed-edge/fc19c94a24.webp", "alt": "Directed Edge - Blog - Related Pages on Wikipedia via our web services API.", "source_url": "https://blog.directededge.com/2008/08/23/related-pages-on-wikipedia/", "image_url": "https://blog.directededge.com/wp-content/uploads/2008/08/wikipedia-related-articles1.jpg", "width": 600, "height": 421, "bytes": 81135, "query": "site:directededge.com blog", "query_suffix": "site:directededge.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/directed-edge/f62fa00d87.webp", "alt": "Directed Edge - Home", "source_url": "https://www.directededge.com/", "image_url": "https://www.directededge.com/images/email.png", "width": 2624, "height": 1682, "bytes": 436592, "query": "site:directededge.com", "query_suffix": "site:directededge.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/directed-edge/60a0dc0b46.webp", "alt": "Directed Edge - Blog - Directed Edge delivering 33% of revenue for The Market Quarter", "source_url": "https://blog.directededge.com/2010/06/16/directed-edge-delivering-33-of-revenue-for-the-market-quarte/", "image_url": "https://blog.directededge.com/wp-content/uploads/2010/06/marketquarter.png", "width": 710, "height": 438, "bytes": 362666, "query": "site:directededge.com blog", "query_suffix": "site:directededge.com blog" } ], "font_resources": [ { "family": "Helvetica Neue", "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue" }, { "family": "Helvetica Neue", "google_fonts_url": "https://fonts.google.com/specimen/Helvetica+Neue" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Helvetica+Neue&family=Helvetica+Neue&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/directed-edge", "agent_instructions": "You are designing or implementing in Directed Edge's brand identity.\n\n# Brand profile\n- Company: Directed Edge\n- Source: http://directededge.com\n- Color scheme: light\n\n# Colors\n- primary: #0088CC\n- secondary: #B94A48\n- accent: #006DCC\n- background: #F9F9F9\n- textPrimary: #999999\n- link: #006DCC\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#006DCC, textColor=#FFFFFF, borderColor=#E0E0E0, borderRadius=4px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: businesses using Shopify\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/directed-edge.json", "page_markdown": "# Directed Edge Brand Identity\n\nA complete profile of **Directed Edge**'s visual system — colors, typography, components, and personality — extracted from http://directededge.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/directed-edge\n- Machine-readable JSON: https://characterquilt.com/branding/directed-edge.json\n- Per-page llms.txt: https://characterquilt.com/branding/directed-edge/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0088CC |\n| Accent | #006DCC |\n| Body Font | Helvetica Neue |\n| Heading Font | Helvetica Neue |\n\n## Color Palette\n\n- primary: #0088CC\n- secondary: #B94A48\n- accent: #006DCC\n- background: #F9F9F9\n- textPrimary: #999999\n- link: #006DCC\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n\n## Visual Assets\n\n- Logo: https://www.directededge.com/images/directededge-logo.png\n\n## UI Components\n\n- buttonPrimary: background=#006DCC, textColor=#FFFFFF, borderColor=#E0E0E0, borderRadius=4px, shadow=rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: businesses using Shopify\n\n## Directed Edge Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Directed Edge - Home**\n - Image: https://www.directededge.com/images/recommendations.png\n - Source: https://www.directededge.com/\n- **Directed Edge - Blog - Facebook's news feed: The beginning of a recommendations dominated web**\n - Image: http://blog.directededge.com/wp-content/uploads/2009/10/facebook-news.png\n - Source: https://blog.directededge.com/2009/10/23/facebooks-news-feed-the-beginning-of-a-recommendations-dominated-web/\n- **Directed Edge - Home**\n - Image: https://www.directededge.com/images/hand-picker.png\n - Source: https://www.directededge.com/\n- **Directed Edge - Blog - Related Pages on Wikipedia via our web services API.**\n - Image: https://blog.directededge.com/wp-content/uploads/2008/08/wikipedia-related-articles1.jpg\n - Source: https://blog.directededge.com/2008/08/23/related-pages-on-wikipedia/\n- **Directed Edge - Home**\n - Image: https://www.directededge.com/images/email.png\n - Source: https://www.directededge.com/\n- **Directed Edge - Blog - Directed Edge delivering 33% of revenue for The Market Quarter**\n - Image: https://blog.directededge.com/wp-content/uploads/2010/06/marketquarter.png\n - Source: https://blog.directededge.com/2010/06/16/directed-edge-delivering-33-of-revenue-for-the-market-quarte/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0088CC\",\n \"secondary\": \"#B94A48\",\n \"accent\": \"#006DCC\",\n \"background\": \"#F9F9F9\",\n \"textPrimary\": \"#999999\",\n \"link\": \"#006DCC\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Helvetica Neue\",\n \"heading\": \"Helvetica Neue\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Helvetica Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Helvetica Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Helvetica Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"30px\",\n \"h2\": \"30px\",\n \"body\": \"15.6px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#006DCC\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#E0E0E0\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"rgba(255, 255, 255, 0.2) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px\"\n }\n },\n \"images\": {\n \"logo\": \"https://www.directededge.com/images/directededge-logo.png\",\n \"favicon\": null,\n \"ogImage\": null,\n \"logoHref\": \"https://www.directededge.com/\",\n \"logoAlt\": \"Directed Edge\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Directed Edge'. It links to the homepage, which is a strong indicator of being the primary brand logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Sign up in Shopify's App Store\",\n \"reasoning\": \"The button uses a vibrant blue color (#006DCC) which is a strong indicator of a primary call-to-action. The text 'Sign up in Shopify's App Store' is action-oriented, further supporting its role as the primary CTA.\"\n },\n \"secondary\": {\n \"index\": -1,\n \"text\": \"N/A\",\n \"reasoning\": \"There is only one button detected, so no secondary button is available with a different color.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"businesses using Shopify\"\n },\n \"designSystem\": {\n \"framework\": \"bootstrap\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and matches the brand name 'Directed Edge'. It links to the homepage, which is a strong indicator of being the primary brand logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }