{
  "name": "Disqus",
  "slug": "disqus",
  "domain": "http://disqus.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Lato",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#164B78",
      "secondary": "#EBFEFF",
      "accent": "#0091FF",
      "background": "#FFFFFF",
      "textPrimary": "#042552",
      "link": "#042552"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Lato",
        "heading": "Lato"
      },
      "fontStacks": {
        "heading": [
          "Lato",
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Lato",
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Lato",
          "Helvetica Neue",
          "Helvetica",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "32px",
        "h2": "64px",
        "body": "22px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#0091FF",
        "textColor": "#FFFFFF",
        "borderColor": "#0091FF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://c.disquscdn.com/next/current/marketing/assets/img/brand/disqus-logo-blue.svg",
      "favicon": "https://c.disquscdn.com/next/current/marketing/assets/img/brand/apple-touch-icon-57x57.png",
      "ogImage": "https://c.disquscdn.com/next/current/marketing/assets/img/brand/favicon-192x192.png",
      "logoHref": "/",
      "logoAlt": "Disqus"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Disqus'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get started",
        "reasoning": "Button #0 is the primary CTA because it uses a vibrant brand color (#0091FF) and has action-oriented text ('Get started'), making it the most prominent call-to-action."
      },
      "secondary": {
        "index": -1,
        "text": "N/A",
        "reasoning": "Both buttons share the same background color (#0091FF), so no valid secondary button exists with a different color."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "digital publishers and online communities"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.95,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Disqus'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/disqus/286314fd11.webp",
      "alt": "MAJeff · Profile · Disqus",
      "source_url": "https://disqus.com/by/majeff/",
      "image_url": "https://uploads.disquscdn.com/images/f7f69660ae84b25f3697a63ce88991c6f0ddd6680badfb406063f365780fd564.jpg",
      "width": 3024,
      "height": 4032,
      "bytes": 3978548,
      "query": "site:disqus.com",
      "query_suffix": "site:disqus.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/disqus/3eb8142e7c.webp",
      "alt": "Blog | Disqus",
      "source_url": "https://blog.disqus.com/",
      "image_url": "https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(17)-1.png",
      "width": 2400,
      "height": 1254,
      "bytes": 506169,
      "query": "site:disqus.com blog",
      "query_suffix": "site:disqus.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/disqus/dc40ba76f0.webp",
      "alt": "damanoid · Profile · Disqus",
      "source_url": "https://disqus.com/by/haywardcrowvault/",
      "image_url": "https://uploads.disquscdn.com/images/f63e0b91ff3bd79e6957c224f892788894f212da38f9bd8390103028086f0e40.jpg",
      "width": 4000,
      "height": 3000,
      "bytes": 2826153,
      "query": "site:disqus.com",
      "query_suffix": "site:disqus.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/disqus/e9c2fc5b55.webp",
      "alt": "Why Blogs Fail and How to Make Your Blog Successful",
      "source_url": "https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful",
      "image_url": "https://blog.disqus.com/hubfs/Blog%20posters%20New%20-3.png",
      "width": 1071,
      "height": 710,
      "bytes": 580450,
      "query": "site:disqus.com blog",
      "query_suffix": "site:disqus.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/disqus/64ebd8f670.webp",
      "alt": "Truly Stubborn · Profile · Disqus",
      "source_url": "https://disqus.com/by/Truly_Stubborn/",
      "image_url": "https://uploads.disquscdn.com/images/ef0f9bec40ff5306a51cb52edd3bb63e09defe5f74e5e6095d6ee362e3e6e0e9.jpg",
      "width": 3288,
      "height": 4696,
      "bytes": 1285659,
      "query": "site:disqus.com",
      "query_suffix": "site:disqus.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/disqus/b74b09256e.webp",
      "alt": "Blog | Disqus",
      "source_url": "https://blog.disqus.com/",
      "image_url": "https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)-1.png",
      "width": 1140,
      "height": 570,
      "bytes": 437047,
      "query": "site:disqus.com blog",
      "query_suffix": "site:disqus.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    },
    {
      "family": "Lato",
      "google_fonts_url": "https://fonts.google.com/specimen/Lato"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/disqus",
  "agent_instructions": "You are designing or implementing in Disqus's brand identity.\n\n# Brand profile\n- Company: Disqus\n- Source: http://disqus.com\n- Color scheme: light\n\n# Colors\n- primary: #164B78\n- secondary: #EBFEFF\n- accent: #0091FF\n- background: #FFFFFF\n- textPrimary: #042552\n- link: #042552\n\n# Typography\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lato&family=Lato&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#0091FF, textColor=#FFFFFF, borderColor=#0091FF, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: digital publishers and online communities\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/disqus.json",
  "page_markdown": "# Disqus Brand Identity\n\nA complete profile of **Disqus**'s visual system — colors, typography, components, and personality — extracted from http://disqus.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/disqus\n- Machine-readable JSON: https://characterquilt.com/branding/disqus.json\n- Per-page llms.txt: https://characterquilt.com/branding/disqus/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #164B78 |\n| Accent | #0091FF |\n| Body Font | Lato |\n| Heading Font | Lato |\n\n## Color Palette\n\n- primary: #164B78\n- secondary: #EBFEFF\n- accent: #0091FF\n- background: #FFFFFF\n- textPrimary: #042552\n- link: #042552\n\n## Typography\n\n- primary: Lato — https://fonts.google.com/specimen/Lato\n- heading: Lato — https://fonts.google.com/specimen/Lato\n\n## Visual Assets\n\n- Logo: https://c.disquscdn.com/next/current/marketing/assets/img/brand/disqus-logo-blue.svg\n- Favicon: https://c.disquscdn.com/next/current/marketing/assets/img/brand/apple-touch-icon-57x57.png\n- Social card (og:image): https://c.disquscdn.com/next/current/marketing/assets/img/brand/favicon-192x192.png\n\n## UI Components\n\n- buttonPrimary: background=#0091FF, textColor=#FFFFFF, borderColor=#0091FF, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: digital publishers and online communities\n\n## Disqus Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **MAJeff · Profile · Disqus**\n  - Image: https://uploads.disquscdn.com/images/f7f69660ae84b25f3697a63ce88991c6f0ddd6680badfb406063f365780fd564.jpg\n  - Source: https://disqus.com/by/majeff/\n- **Blog | Disqus**\n  - Image: https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(17)-1.png\n  - Source: https://blog.disqus.com/\n- **damanoid · Profile · Disqus**\n  - Image: https://uploads.disquscdn.com/images/f63e0b91ff3bd79e6957c224f892788894f212da38f9bd8390103028086f0e40.jpg\n  - Source: https://disqus.com/by/haywardcrowvault/\n- **Why Blogs Fail and How to Make Your Blog Successful**\n  - Image: https://blog.disqus.com/hubfs/Blog%20posters%20New%20-3.png\n  - Source: https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful\n- **Truly Stubborn · Profile · Disqus**\n  - Image: https://uploads.disquscdn.com/images/ef0f9bec40ff5306a51cb52edd3bb63e09defe5f74e5e6095d6ee362e3e6e0e9.jpg\n  - Source: https://disqus.com/by/Truly_Stubborn/\n- **Blog | Disqus**\n  - Image: https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)-1.png\n  - Source: https://blog.disqus.com/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lato\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#164B78\",\n    \"secondary\": \"#EBFEFF\",\n    \"accent\": \"#0091FF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#042552\",\n    \"link\": \"#042552\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lato\",\n      \"heading\": \"Lato\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Lato\",\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Lato\",\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Lato\",\n        \"Helvetica Neue\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"32px\",\n      \"h2\": \"64px\",\n      \"body\": \"22px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#0091FF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#0091FF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://c.disquscdn.com/next/current/marketing/assets/img/brand/disqus-logo-blue.svg\",\n    \"favicon\": \"https://c.disquscdn.com/next/current/marketing/assets/img/brand/apple-touch-icon-57x57.png\",\n    \"ogImage\": \"https://c.disquscdn.com/next/current/marketing/assets/img/brand/favicon-192x192.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Disqus\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Disqus'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #0 is the primary CTA because it uses a vibrant brand color (#0091FF) and has action-oriented text ('Get started'), making it the most prominent call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": -1,\n      \"text\": \"N/A\",\n      \"reasoning\": \"Both buttons share the same background color (#0091FF), so no valid secondary button exists with a different color.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"digital publishers and online communities\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.95,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Disqus'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}