# Disqus Brand Identity

A complete profile of **Disqus**'s visual system — colors, typography, components, and personality — extracted from http://disqus.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/disqus
- Machine-readable JSON: https://characterquilt.com/branding/disqus.json
- Per-page llms.txt: https://characterquilt.com/branding/disqus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #164B78 |
| Accent | #0091FF |
| Body Font | Lato |
| Heading Font | Lato |

## Color Palette

- primary: #164B78
- secondary: #EBFEFF
- accent: #0091FF
- background: #FFFFFF
- textPrimary: #042552
- link: #042552

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lato — https://fonts.google.com/specimen/Lato

## Visual Assets

- Logo: https://c.disquscdn.com/next/current/marketing/assets/img/brand/disqus-logo-blue.svg
- Favicon: https://c.disquscdn.com/next/current/marketing/assets/img/brand/apple-touch-icon-57x57.png
- Social card (og:image): https://c.disquscdn.com/next/current/marketing/assets/img/brand/favicon-192x192.png

## UI Components

- buttonPrimary: background=#0091FF, textColor=#FFFFFF, borderColor=#0091FF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: digital publishers and online communities

## Disqus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **MAJeff · Profile · Disqus**
  - Image: https://uploads.disquscdn.com/images/f7f69660ae84b25f3697a63ce88991c6f0ddd6680badfb406063f365780fd564.jpg
  - Source: https://disqus.com/by/majeff/
- **Blog | Disqus**
  - Image: https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(17)-1.png
  - Source: https://blog.disqus.com/
- **damanoid · Profile · Disqus**
  - Image: https://uploads.disquscdn.com/images/f63e0b91ff3bd79e6957c224f892788894f212da38f9bd8390103028086f0e40.jpg
  - Source: https://disqus.com/by/haywardcrowvault/
- **Why Blogs Fail and How to Make Your Blog Successful**
  - Image: https://blog.disqus.com/hubfs/Blog%20posters%20New%20-3.png
  - Source: https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful
- **Truly Stubborn · Profile · Disqus**
  - Image: https://uploads.disquscdn.com/images/ef0f9bec40ff5306a51cb52edd3bb63e09defe5f74e5e6095d6ee362e3e6e0e9.jpg
  - Source: https://disqus.com/by/Truly_Stubborn/
- **Blog | Disqus**
  - Image: https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)-1.png
  - Source: https://blog.disqus.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#164B78",
    "secondary": "#EBFEFF",
    "accent": "#0091FF",
    "background": "#FFFFFF",
    "textPrimary": "#042552",
    "link": "#042552"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "64px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0091FF",
      "textColor": "#FFFFFF",
      "borderColor": "#0091FF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://c.disquscdn.com/next/current/marketing/assets/img/brand/disqus-logo-blue.svg",
    "favicon": "https://c.disquscdn.com/next/current/marketing/assets/img/brand/apple-touch-icon-57x57.png",
    "ogImage": "https://c.disquscdn.com/next/current/marketing/assets/img/brand/favicon-192x192.png",
    "logoHref": "/",
    "logoAlt": "Disqus"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Disqus'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is the primary CTA because it uses a vibrant brand color (#0091FF) and has action-oriented text ('Get started'), making it the most prominent call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Both buttons share the same background color (#0091FF), so no valid secondary button exists with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "digital publishers and online communities"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Disqus'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```