# Distributional Brand Identity

A complete profile of **Distributional**'s visual system — colors, typography, components, and personality — extracted from https://distributional.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/distributional
- Machine-readable JSON: https://characterquilt.com/branding/distributional.json
- Per-page llms.txt: https://characterquilt.com/branding/distributional/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #ED77F8 |
| Accent | #ED77F8 |
| Body Font | Graphik |
| Heading Font | Forma DJR Display |

## Color Palette

- primary: #ED77F8
- secondary: #3898EC
- accent: #ED77F8
- background: #1E1E1E
- textPrimary: #1E1E1E
- link: #6464F1

## Typography

- primary: Graphik — https://fonts.google.com/specimen/Graphik
- heading: Forma DJR Display — https://fonts.google.com/specimen/Forma+DJR+Display

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20160%2028%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M7.90164%207.41211H12.9716C16.4112%207.41211%2018.3671%209.16991%2018.3671%2013.0978V14.4026C18.3671%2018.3685%2016.3923%2020.0883%2012.9526%2020.0883H7.89893V7.41211H7.90164ZM12.9716%2017.8802C14.6751%2017.8802%2015.5622%2017.0284%2015.5622%2014.4406V13.0653C15.5622%2010.4747%2014.6751%209.62563%2012.9716%209.62563H10.636V17.8829H12.9716V17.8802Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M20.6138%207.41211H23.3481V20.0883H20.6138V7.41211Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M25.4269%2016.1437V15.7802H28.1423V16.16C28.1423%2017.5543%2028.8313%2018.2053%2030.5511%2018.2053C32.1624%2018.2053%2032.7782%2017.679%2032.7782%2016.6672V16.4855C32.7782%2015.6337%2032.3442%2015.1997%2031.2754%2014.9827L28.9751%2014.5107C26.6015%2014.0224%2025.6249%2012.9889%2025.6249%2011.0331V10.8703C25.6249%208.60795%2027.201%207.21094%2030.5701%207.21094C33.9392%207.21094%2035.3525%208.44248%2035.3525%2011.1226V11.4318H32.6724V11.1063C32.6724%209.83949%2032.0377%209.25899%2030.4806%209.25899C28.9235%209.25899%2028.3267%209.78524%2028.3267%2010.7428V10.8513C28.3267%2011.6651%2028.7255%2012.0096%2029.9028%2012.2646L32.1489%2012.7176C34.4302%2013.1706%2035.5343%2014.2557%2035.5343%2016.2685V16.5207C35.5343%2018.9106%2033.9582%2020.2886%2030.5538%2020.2886C27.1494%2020.2886%2025.4296%2018.9838%2025.4296%2016.141L25.4269%2016.1437Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.9334%209.63919H36.2388V7.41211H46.3814V9.63919H42.6678V20.0883H39.9334V9.63919Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M47.8462%207.41211H54.3294C56.6298%207.41211%2057.9698%208.78742%2057.9698%2011.0877V11.5218C57.9698%2012.8808%2057.4273%2013.8953%2056.5023%2014.4731L58.0051%2020.0883H55.1432L53.9659%2015.3059H50.5806V20.0883H47.8462V7.41211ZM53.7327%2013.1521C54.674%2013.1521%2055.146%2012.6258%2055.146%2011.576V11.123C55.146%2010.0732%2054.6929%209.56595%2053.7164%209.56595H50.5833V13.1521H53.7354H53.7327Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M60.2847%207.41211H63.019V20.0883H60.2847V7.41211Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M65.8984%207.41482H71.9477C74.2833%207.41482%2075.5528%208.51887%2075.5528%2010.5289V10.7812C75.5528%2012.048%2075.0265%2013.0273%2073.7407%2013.4966C75.2246%2013.8763%2075.9326%2014.8556%2075.9326%2016.4317V16.7382C75.9326%2018.892%2074.6278%2020.0883%2072.1294%2020.0883H65.8984V7.41211V7.41482ZM71.6032%2012.6123C72.4549%2012.6123%2072.889%2012.124%2072.889%2011.199V10.9467C72.889%2010.0054%2072.417%209.49813%2071.5679%209.49813H68.5623V12.6123H71.6059H71.6032ZM71.7307%2018.0104C72.6367%2018.0104%2073.125%2017.5221%2073.125%2016.5809V16.2174C73.125%2015.2408%2072.6719%2014.7146%2071.7659%2014.7146H68.5596V18.0104H71.7279H71.7307Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M77.9048%2016.0871V7.41211H80.6391V16.1224C80.6391%2017.3892%2081.4367%2018.0592%2082.9395%2018.0592C84.4423%2018.0592%2085.2398%2017.3892%2085.2398%2016.1224V7.41211H87.9742V16.0871C87.9742%2018.8568%2086.2543%2020.289%2082.9395%2020.289C79.6246%2020.289%2077.9048%2018.8595%2077.9048%2016.0871Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M93.0784%209.63919H89.3838V7.41211H99.5264V9.63919H95.8128V20.0883H93.0784V9.63919Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M100.988%207.41211H103.723V20.0883H100.988V7.41211Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M105.952%2014.4184V13.0784C105.952%209.23999%20107.927%207.21094%20111.692%207.21094C115.457%207.21094%20117.451%209.22101%20117.451%2013.0784V14.4184C117.451%2018.2758%20115.46%2020.2859%20111.692%2020.2859C107.924%2020.2859%20105.952%2018.2758%20105.952%2014.4184ZM114.646%2014.4727V13.0241C114.646%2010.5611%20113.686%209.41903%20111.695%209.41903C109.703%209.41903%20108.759%2010.5611%20108.759%2013.0404V14.47C108.759%2016.9331%20109.72%2018.0751%20111.695%2018.0751C113.669%2018.0751%20114.646%2016.9331%20114.646%2014.47V14.4727Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M119.696%207.41482H122.973L127.338%2016.6134H127.357L127.321%2012.4468V7.41211H129.858V20.0883H126.597L122.213%2010.8707H122.194L122.23%2015.0536V20.0883H119.693V7.41211L119.696%207.41482Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M135.159%207.41211H139.016L142.963%2020.0883H140.156L139.342%2017.335H134.706L133.892%2020.0883H131.231L135.162%207.41211H135.159ZM138.691%2015.1106L137.025%209.46016L135.36%2015.1106H138.691Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M144.323%207.41211H147.057V17.826H153.497V20.091H144.323V7.41482V7.41211Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M2.97579%202.50377V25.1299H11.9411V27.631H0V0H11.9411V2.50377H2.97579Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M160%200V27.631H148.059V25.1299H157.027V2.50377H148.059V0H160Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/67c87d15e79883b4adbe95a7/67fd8283b87fa5d19205bc16_dist-fav.jpg
- Social card (og:image): https://cdn.prod.website-files.com/67c87d15e79883b4adbe95a7/68f55f90fbc62f562e4ca8de_DBNL%20Social%20Card.png

## UI Components

- buttonPrimary: background=#ED77F8, textColor=#1E1E1E, borderRadius=0px, shadow=none
- buttonSecondary: background=#F5F5F7, textColor=#1E1E1E, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: AI product developers and tech enthusiasts

## Distributional Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Distributional's Platform**
  - Image: https://cdn.prod.website-files.com/67e467ea4fc12ea6d2dafa75/69274ac7304dd7ff8cfc4cdf_Cover%20Page.png
  - Source: https://www.distributional.com/papers/distributionals-platform
- **Blog | Distributional**
  - Image: https://cdn.prod.website-files.com/67e467ea4fc12ea6d2dafa75/69d429187fcac0a3c765781d_Demo%20Improving%20agents%20with%20production%20data%20analysis.png
  - Source: https://www.distributional.com/resources/blog
- **Videos | Distributional**
  - Image: https://cdn.prod.website-files.com/67e467ea4fc12ea6d2dafa75/699cdaff8c1cf34e8215cc33_3%20Engineers%20Reveal%20What%27s%20Broken%20in%20AI.png
  - Source: https://www.distributional.com/resources/video
- **Blog | Distributional**
  - Image: https://cdn.prod.website-files.com/67e467ea4fc12ea6d2dafa75/69cb09c3e6d73afffe587450_Keeping%20AI%20product%20development%20workflows%20in%20check.png
  - Source: https://www.distributional.com/resources/blog
- **Videos | Distributional**
  - Image: https://cdn.prod.website-files.com/67e467ea4fc12ea6d2dafa75/699cdbc043a59cfec03fc01b_Built%20on%20Bedrock%20January%202026.png
  - Source: https://www.distributional.com/resources/video
- **Blog | Distributional**
  - Image: https://cdn.prod.website-files.com/67e467ea4fc12ea6d2dafa75/69c2fca34bae1b800de025f4_GTC%20Recap.png
  - Source: https://www.distributional.com/resources/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    },
    {
      "family": "Forma DJR Mono",
      "role": "monospace"
    },
    {
      "family": "Forma DJR Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#ED77F8",
    "secondary": "#3898EC",
    "accent": "#ED77F8",
    "background": "#1E1E1E",
    "textPrimary": "#1E1E1E",
    "link": "#6464F1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "Forma DJR Display"
    },
    "fontStacks": {
      "heading": [
        "Forma DJR Display",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Graphik",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#ED77F8",
      "textColor": "#1E1E1E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F7",
      "textColor": "#1E1E1E",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "targetAudience": "AI product developers and tech enthusiasts"
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}
```