{
  "name": "Ditto (Words)",
  "slug": "ditto-words",
  "domain": "https://www.dittowords.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "ABC Social",
        "role": "body"
      },
      {
        "family": "ABC Social Extended",
        "role": "heading"
      },
      {
        "family": "Arial",
        "role": "unknown"
      },
      {
        "family": "Roboto",
        "role": "unknown"
      },
      {
        "family": "Helvetica",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#6A6559",
      "secondary": "#1345EB",
      "accent": "#B26DC2",
      "background": "#F7F5F3",
      "textPrimary": "#000000",
      "link": "#B26DC2"
    },
    "typography": {
      "fontFamilies": {
        "primary": "ABC Social",
        "heading": "ABC Social Extended"
      },
      "fontStacks": {
        "heading": [
          "ABC Social",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "ABC Social",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "ABC Social",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "108px",
        "h2": "18px",
        "body": "26px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "14px"
    },
    "components": {
      "input": {
        "background": "#FFFFFF",
        "textColor": "#000000",
        "borderColor": null,
        "borderRadius": "28px",
        "borderRadiusCorners": {
          "topLeft": "28px",
          "topRight": "28px",
          "bottomRight": "28px",
          "bottomLeft": "28px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#000000",
        "textColor": "#F7F5F3",
        "borderRadius": "1000px",
        "borderRadiusCorners": {
          "topLeft": "1000px",
          "topRight": "1000px",
          "bottomRight": "1000px",
          "bottomLeft": "1000px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg",
      "favicon": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 19,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is a large, visible wordmark in the header, linking to the homepage, which aligns with the brand 'Ditto'.",
      "confidence": 0.95,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Get a Demo",
        "reasoning": "Button #0 'Get a Demo' is the primary CTA due to its action-oriented text and prominent placement, encouraging user engagement."
      },
      "secondary": {
        "index": 7,
        "text": "See Case Studies",
        "reasoning": "Button #7 'See Case Studies' serves as a secondary action, offering additional information without the same level of urgency as the primary CTA."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "product managers and designers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is a large, visible wordmark in the header, linking to the homepage, which aligns with the brand 'Ditto'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ditto-words/7a2ebbec3c.webp",
      "alt": "Careers",
      "source_url": "https://www.dittowords.com/careers",
      "image_url": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/689bb96b3774b5286955e4b2_david%20h.webp",
      "width": 3209,
      "height": 3209,
      "bytes": 437218,
      "query": "site:dittowords.com",
      "query_suffix": "site:dittowords.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ditto-words/8d903eaa9d.webp",
      "alt": "VS Code Extension - Ditto",
      "source_url": "https://developer.dittowords.com/additional-tools/vs-code",
      "image_url": "https://mintcdn.com/ditto/WgRtoF9rLXWv6hNh/images/vscode-ext.png?fit=max&auto=format&n=WgRtoF9rLXWv6hNh&q=85&s=c10e3e13ea1d1d6654109f0591bb1ea9",
      "width": 3022,
      "height": 1974,
      "bytes": 683732,
      "query": "site:dittowords.com",
      "query_suffix": "site:dittowords.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ditto-words/44bfd4c5a7.webp",
      "alt": "Ditto Blog | Part 1: How to design content-first in a product-driven world",
      "source_url": "https://www.dittowords.com/blog/part-1-how-to-design-content-first-in-a-product-driven-world",
      "image_url": "https://cdn.prod.website-files.com/68064b6abea04fa75868079f/68a5b99013c328acb171c36e_678691760ae471a039d45079_678542033295ecdd35a04321_image003.webp",
      "width": 2710,
      "height": 1920,
      "bytes": 42846,
      "query": "site:dittowords.com",
      "query_suffix": "site:dittowords.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ditto-words/90058d3152.webp",
      "alt": "Ditto | What's New",
      "source_url": "https://www.dittowords.com/whats-new",
      "image_url": "https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69e108135c804cf58eec6f62_Ditto-WhatsNew-PR-Review.png",
      "width": 2720,
      "height": 1682,
      "bytes": 287408,
      "query": "site:dittowords.com",
      "query_suffix": "site:dittowords.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ditto-words/4dc6ecce7e.webp",
      "alt": "Ditto | What's New",
      "source_url": "https://www.dittowords.com/whats-new",
      "image_url": "https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69ea503649edc2b24ac30299_image%20(74).png",
      "width": 2720,
      "height": 1682,
      "bytes": 311610,
      "query": "site:dittowords.com",
      "query_suffix": "site:dittowords.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/ditto-words/576ec51b38.webp",
      "alt": "Ditto | What's New",
      "source_url": "https://www.dittowords.com/whats-new",
      "image_url": "https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69e1306de4f7c47d3a311ef2_Ditto-WhatsNew-Style-Guide-Check-MD.png",
      "width": 2720,
      "height": 1682,
      "bytes": 226269,
      "query": "site:dittowords.com",
      "query_suffix": "site:dittowords.com"
    }
  ],
  "font_resources": [
    {
      "family": "ABC Social",
      "google_fonts_url": "https://fonts.google.com/specimen/ABC+Social"
    },
    {
      "family": "ABC Social Extended",
      "google_fonts_url": "https://fonts.google.com/specimen/ABC+Social+Extended"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=ABC+Social&family=ABC+Social+Extended&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/ditto-words",
  "agent_instructions": "You are designing or implementing in Ditto (Words)'s brand identity.\n\n# Brand profile\n- Company: Ditto (Words)\n- Source: https://www.dittowords.com/\n- Color scheme: light\n\n# Colors\n- primary: #6A6559\n- secondary: #1345EB\n- accent: #B26DC2\n- background: #F7F5F3\n- textPrimary: #000000\n- link: #B26DC2\n\n# Typography\n- primary: ABC Social — https://fonts.google.com/specimen/ABC+Social\n- heading: ABC Social Extended — https://fonts.google.com/specimen/ABC+Social+Extended\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=ABC+Social&family=ABC+Social+Extended&display=swap\">\n\n# UI Components\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=28px, shadow=none\n- buttonPrimary: background=#000000, textColor=#F7F5F3, borderRadius=1000px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: product managers and designers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/ditto-words.json",
  "page_markdown": "# Ditto (Words) Brand Identity\n\nA complete profile of **Ditto (Words)**'s visual system — colors, typography, components, and personality — extracted from https://www.dittowords.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/ditto-words\n- Machine-readable JSON: https://characterquilt.com/branding/ditto-words.json\n- Per-page llms.txt: https://characterquilt.com/branding/ditto-words/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #6A6559 |\n| Accent | #B26DC2 |\n| Body Font | ABC Social |\n| Heading Font | ABC Social Extended |\n\n## Color Palette\n\n- primary: #6A6559\n- secondary: #1345EB\n- accent: #B26DC2\n- background: #F7F5F3\n- textPrimary: #000000\n- link: #B26DC2\n\n## Typography\n\n- primary: ABC Social — https://fonts.google.com/specimen/ABC+Social\n- heading: ABC Social Extended — https://fonts.google.com/specimen/ABC+Social+Extended\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg\n- Favicon: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=28px, shadow=none\n- buttonPrimary: background=#000000, textColor=#F7F5F3, borderRadius=1000px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: product managers and designers\n\n## Ditto (Words) Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Careers**\n  - Image: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/689bb96b3774b5286955e4b2_david%20h.webp\n  - Source: https://www.dittowords.com/careers\n- **VS Code Extension - Ditto**\n  - Image: https://mintcdn.com/ditto/WgRtoF9rLXWv6hNh/images/vscode-ext.png?fit=max&auto=format&n=WgRtoF9rLXWv6hNh&q=85&s=c10e3e13ea1d1d6654109f0591bb1ea9\n  - Source: https://developer.dittowords.com/additional-tools/vs-code\n- **Ditto Blog | Part 1: How to design content-first in a product-driven world**\n  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/68a5b99013c328acb171c36e_678691760ae471a039d45079_678542033295ecdd35a04321_image003.webp\n  - Source: https://www.dittowords.com/blog/part-1-how-to-design-content-first-in-a-product-driven-world\n- **Ditto | What's New**\n  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69e108135c804cf58eec6f62_Ditto-WhatsNew-PR-Review.png\n  - Source: https://www.dittowords.com/whats-new\n- **Ditto | What's New**\n  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69ea503649edc2b24ac30299_image%20(74).png\n  - Source: https://www.dittowords.com/whats-new\n- **Ditto | What's New**\n  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69e1306de4f7c47d3a311ef2_Ditto-WhatsNew-Style-Guide-Check-MD.png\n  - Source: https://www.dittowords.com/whats-new\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"ABC Social\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"ABC Social Extended\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"Helvetica\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#6A6559\",\n    \"secondary\": \"#1345EB\",\n    \"accent\": \"#B26DC2\",\n    \"background\": \"#F7F5F3\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#B26DC2\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"ABC Social\",\n      \"heading\": \"ABC Social Extended\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"ABC Social\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"ABC Social\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"ABC Social\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"108px\",\n      \"h2\": \"18px\",\n      \"body\": \"26px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"14px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderColor\": null,\n      \"borderRadius\": \"28px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"28px\",\n        \"topRight\": \"28px\",\n        \"bottomRight\": \"28px\",\n        \"bottomLeft\": \"28px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#F7F5F3\",\n      \"borderRadius\": \"1000px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"1000px\",\n        \"topRight\": \"1000px\",\n        \"bottomRight\": \"1000px\",\n        \"bottomLeft\": \"1000px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 19,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #1 because it is a large, visible wordmark in the header, linking to the homepage, which aligns with the brand 'Ditto'.\",\n    \"confidence\": 0.95,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Get a Demo\",\n      \"reasoning\": \"Button #0 'Get a Demo' is the primary CTA due to its action-oriented text and prominent placement, encouraging user engagement.\"\n    },\n    \"secondary\": {\n      \"index\": 7,\n      \"text\": \"See Case Studies\",\n      \"reasoning\": \"Button #7 'See Case Studies' serves as a secondary action, offering additional information without the same level of urgency as the primary CTA.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"product managers and designers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is a large, visible wordmark in the header, linking to the homepage, which aligns with the brand 'Ditto'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}