# Ditto (Words) Brand Identity

A complete profile of **Ditto (Words)**'s visual system — colors, typography, components, and personality — extracted from https://www.dittowords.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ditto-words
- Machine-readable JSON: https://characterquilt.com/branding/ditto-words.json
- Per-page llms.txt: https://characterquilt.com/branding/ditto-words/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6A6559 |
| Accent | #B26DC2 |
| Body Font | ABC Social |
| Heading Font | ABC Social Extended |

## Color Palette

- primary: #6A6559
- secondary: #1345EB
- accent: #B26DC2
- background: #F7F5F3
- textPrimary: #000000
- link: #B26DC2

## Typography

- primary: ABC Social — https://fonts.google.com/specimen/ABC+Social
- heading: ABC Social Extended — https://fonts.google.com/specimen/ABC+Social+Extended

## Visual Assets

- Logo: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg
- Favicon: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=28px, shadow=none
- buttonPrimary: background=#000000, textColor=#F7F5F3, borderRadius=1000px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: product managers and designers

## Ditto (Words) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers**
  - Image: https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/689bb96b3774b5286955e4b2_david%20h.webp
  - Source: https://www.dittowords.com/careers
- **VS Code Extension - Ditto**
  - Image: https://mintcdn.com/ditto/WgRtoF9rLXWv6hNh/images/vscode-ext.png?fit=max&auto=format&n=WgRtoF9rLXWv6hNh&q=85&s=c10e3e13ea1d1d6654109f0591bb1ea9
  - Source: https://developer.dittowords.com/additional-tools/vs-code
- **Ditto Blog | Part 1: How to design content-first in a product-driven world**
  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/68a5b99013c328acb171c36e_678691760ae471a039d45079_678542033295ecdd35a04321_image003.webp
  - Source: https://www.dittowords.com/blog/part-1-how-to-design-content-first-in-a-product-driven-world
- **Ditto | What's New**
  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69e108135c804cf58eec6f62_Ditto-WhatsNew-PR-Review.png
  - Source: https://www.dittowords.com/whats-new
- **Ditto | What's New**
  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69ea503649edc2b24ac30299_image%20(74).png
  - Source: https://www.dittowords.com/whats-new
- **Ditto | What's New**
  - Image: https://cdn.prod.website-files.com/68064b6abea04fa75868079f/69e1306de4f7c47d3a311ef2_Ditto-WhatsNew-Style-Guide-Check-MD.png
  - Source: https://www.dittowords.com/whats-new

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Social",
      "role": "body"
    },
    {
      "family": "ABC Social Extended",
      "role": "heading"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6A6559",
    "secondary": "#1345EB",
    "accent": "#B26DC2",
    "background": "#F7F5F3",
    "textPrimary": "#000000",
    "link": "#B26DC2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Social",
      "heading": "ABC Social Extended"
    },
    "fontStacks": {
      "heading": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ABC Social",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "108px",
      "h2": "18px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "28px",
      "borderRadiusCorners": {
        "topLeft": "28px",
        "topRight": "28px",
        "bottomRight": "28px",
        "bottomLeft": "28px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#F7F5F3",
      "borderRadius": "1000px",
      "borderRadiusCorners": {
        "topLeft": "1000px",
        "topRight": "1000px",
        "bottomRight": "1000px",
        "bottomLeft": "1000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/6764a761deaef4de4eb2697f_d.svg",
    "favicon": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68c1914636748fc834760132_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/674e3a7fec86042fe6cf1e43/68a75848e908bcfc140ff92a_D.%20Logo.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 19,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is a large, visible wordmark in the header, linking to the homepage, which aligns with the brand 'Ditto'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a Demo",
      "reasoning": "Button #0 'Get a Demo' is the primary CTA due to its action-oriented text and prominent placement, encouraging user engagement."
    },
    "secondary": {
      "index": 7,
      "text": "See Case Studies",
      "reasoning": "Button #7 'See Case Studies' serves as a secondary action, offering additional information without the same level of urgency as the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "product managers and designers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a large, visible wordmark in the header, linking to the homepage, which aligns with the brand 'Ditto'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```