# Docker Brand Identity A complete profile of **Docker**'s visual system — colors, typography, components, and personality — extracted from http://docker.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/docker - Machine-readable JSON: https://characterquilt.com/branding/docker.json - Per-page llms.txt: https://characterquilt.com/branding/docker/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #002978 | | Accent | #2560FF | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #002978 - secondary: #2C333F - accent: #2560FF - background: #F9FAFB - textPrimary: #2560FF - link: #2560FF ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xmlns%3Aserif%3D%22http%3A%2F%2Fwww.serif.com%2F%22%20width%3D%2238%22%20height%3D%2230%22%20viewBox%3D%220%200%2038%2030%22%20version%3D%221.1%22%20xml%3Aspace%3D%22preserve%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bstroke-linejoin%3Around%3Bstroke-miterlimit%3A2%3B%22%20data-fc-idx%3D%220%22%3E%3Cg%3E%3CclipPath%20id%3D%22_clip1%22%3E%3Crect%20x%3D%220%22%20y%3D%22-0.018%22%20width%3D%22140%22%20height%3D%2230.018%22%2F%3E%3C%2FclipPath%3E%3Cg%20clip-path%3D%22url(%23_clip1)%22%3E%3Cpath%20d%3D%22M37.413%2C12.315c-0.933%2C-0.627%20-3.382%2C-0.896%20-5.163%2C-0.415c-0.097%2C-1.774%20-1.012%2C-3.27%20-2.685%2C-4.573l-0.619%2C-0.416l-0.414%2C0.624c-0.811%2C1.232%20-1.153%2C2.873%20-1.032%2C4.366c0.095%2C0.92%200.415%2C1.953%201.032%2C2.703c-2.318%2C1.345%20-4.455%2C1.039%20-13.919%2C1.039l-14.61%2C0c-0.042%2C2.137%200.302%2C6.248%202.915%2C9.593c0.289%2C0.37%200.604%2C0.727%200.948%2C1.072c2.126%2C2.128%205.336%2C3.689%2010.138%2C3.693c7.325%2C0.007%2013.601%2C-3.953%2017.419%2C-13.527c1.257%2C0.02%204.572%2C0.225%206.195%2C-2.911c0.039%2C-0.052%200.413%2C-0.831%200.413%2C-0.831l-0.618%2C-0.415l0%2C-0.002Zm-27.875%2C-1.953l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm-21.232%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-5.19l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm0%2C-5.19l-4.108%2C0l-0%2C4.109l4.108%2C-0l0%2C-4.109Z%22%20style%3D%22fill%3A%20rgb(0%2C%2021%2C%2060)%20!important%3B%20fill-rule%3A%20nonzero%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E - Favicon: https://www.docker.com/app/uploads/2024/02/cropped-docker-logo-favicon-32x32.png - Social card (og:image): https://www.docker.com/app/uploads/2023/06/meta-image-homepage-1110x580.png ## UI Components - buttonPrimary: background=#2560FF, textColor=#FFFFFF, borderColor=#003DB5, borderRadius=8px, shadow=rgb(192, 224, 250) 0px 0px 1px 1px inset - buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#A9B4C6, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 1px 1px inset ## Brand Personality Tone: professional · Energy: medium · Audience: developers and IT professionals ## Docker Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Docker Navigator: Docker AI Catalog, Build Musical Light Shows with Open Source Tools, Latest Enterprise-Grade Features | Docker** - Image: https://www.docker.com/app/uploads/2022/08/coleman_holiday-lights_f2-scaled.jpg - Source: https://www.docker.com/newsletter-subscription/2024-12-09-docker-ai-catalog/ - **How to Use the Node Docker Official Image | Docker** - Image: https://www.docker.com/app/uploads/2022/10/node-js-docker-official-image-blog-650x650-1.png - Source: https://www.docker.com/blog/how-to-use-the-node-docker-official-image/ - **Docker Navigator: Wasm vs. Docker, Deep Dive into the GenAI Stack, & What's New in Docker Desktop | Docker** - Image: https://www.docker.com/app/uploads/2024/06/Newsletter-wasm-vs-docker-diagram-2400x1260-1.png - Source: https://www.docker.com/newsletter-subscription/2024-06-10-wasm-and-docker/ - **Could not connect to the endpoint URL: "http://localhost:4567/" - Docker Desktop - Docker Community Forums** - Image: https://global.discourse-cdn.com/docker/original/3X/3/4/348ae53805b087919fd847513672cc77b4f8e3e9.png - Source: https://forums.docker.com/t/could-not-connect-to-the-endpoint-url-http-localhost-4567/129714 - **Flexibility Over Lock-In: The Enterprise Shift in Agent Strategy | Docker** - Image: https://www.docker.com/app/uploads/2026/03/lock-in-fear-blog-fig-1-1.png - Source: https://www.docker.com/blog/enterprise-shift-in-agent-strategy/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Repro", "role": "unknown" } ], "colors": { "primary": "#002978", "secondary": "#2C333F", "accent": "#2560FF", "background": "#F9FAFB", "textPrimary": "#2560FF", "link": "#2560FF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Repro", "Helvetica", "Arial", "sans-serif" ], "body": [ "Inter", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Inter", "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "32px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#2560FF", "textColor": "#FFFFFF", "borderColor": "#003DB5", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgb(192, 224, 250) 0px 0px 1px 1px inset" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#A9B4C6", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 1px 1px inset" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20xmlns%3Aserif%3D%22http%3A%2F%2Fwww.serif.com%2F%22%20width%3D%2238%22%20height%3D%2230%22%20viewBox%3D%220%200%2038%2030%22%20version%3D%221.1%22%20xml%3Aspace%3D%22preserve%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bstroke-linejoin%3Around%3Bstroke-miterlimit%3A2%3B%22%20data-fc-idx%3D%220%22%3E%3Cg%3E%3CclipPath%20id%3D%22_clip1%22%3E%3Crect%20x%3D%220%22%20y%3D%22-0.018%22%20width%3D%22140%22%20height%3D%2230.018%22%2F%3E%3C%2FclipPath%3E%3Cg%20clip-path%3D%22url(%23_clip1)%22%3E%3Cpath%20d%3D%22M37.413%2C12.315c-0.933%2C-0.627%20-3.382%2C-0.896%20-5.163%2C-0.415c-0.097%2C-1.774%20-1.012%2C-3.27%20-2.685%2C-4.573l-0.619%2C-0.416l-0.414%2C0.624c-0.811%2C1.232%20-1.153%2C2.873%20-1.032%2C4.366c0.095%2C0.92%200.415%2C1.953%201.032%2C2.703c-2.318%2C1.345%20-4.455%2C1.039%20-13.919%2C1.039l-14.61%2C0c-0.042%2C2.137%200.302%2C6.248%202.915%2C9.593c0.289%2C0.37%200.604%2C0.727%200.948%2C1.072c2.126%2C2.128%205.336%2C3.689%2010.138%2C3.693c7.325%2C0.007%2013.601%2C-3.953%2017.419%2C-13.527c1.257%2C0.02%204.572%2C0.225%206.195%2C-2.911c0.039%2C-0.052%200.413%2C-0.831%200.413%2C-0.831l-0.618%2C-0.415l0%2C-0.002Zm-27.875%2C-1.953l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm-21.232%2C0l-4.108%2C0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-5.19l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm5.308%2C-0l-4.108%2C-0l-0%2C4.108l4.108%2C0l0%2C-4.108Zm0%2C-5.19l-4.108%2C0l-0%2C4.109l4.108%2C-0l0%2C-4.109Z%22%20style%3D%22fill%3A%20rgb(0%2C%2021%2C%2060)%20!important%3B%20fill-rule%3A%20nonzero%3B%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E", "favicon": "https://www.docker.com/app/uploads/2024/02/cropped-docker-logo-favicon-32x32.png", "ogImage": "https://www.docker.com/app/uploads/2023/06/meta-image-homepage-1110x580.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Get started with DHI", "reasoning": "Button #1 ('Get started with DHI') is the primary CTA due to its vibrant blue color (#2560FF), which is consistent with the brand's accent color, and its action-oriented text encouraging users to begin using the service." }, "secondary": { "index": 11, "text": "Download Docker Desktop", "reasoning": "Button #5 ('Download Docker Desktop') is selected as secondary because it has a different background color (#FFFFFF) and offers a supportive action related to the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "developers and IT professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, indicating it is the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```