# Docket Brand Identity

A complete profile of **Docket**'s visual system — colors, typography, components, and personality — extracted from https://docketqa.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/docket
- Machine-readable JSON: https://characterquilt.com/branding/docket.json
- Per-page llms.txt: https://characterquilt.com/branding/docket/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #DFEBFB |
| Accent | #1D1D1D |
| Body Font | Helvetica Neue |
| Heading Font | Interdisplay |

## Color Palette

- primary: #DFEBFB
- secondary: #6B7280
- accent: #1D1D1D
- background: #FFFFFF
- textPrimary: #0000EE
- link: #0000EE

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Interdisplay — https://fonts.google.com/specimen/Interdisplay

## Visual Assets

- Logo: https://cdn.prod.website-files.com/690690ec15299fb73a66c2e4/69128ffa4b23e991cdf33e1f_docket_logo_no_bg.png
- Favicon: https://cdn.prod.website-files.com/690690ec15299fb73a66c2e4/69193f379cd3fb6767d11a58_favicon.png

## UI Components

- buttonPrimary: background=#1D1D1D, textColor=#0000EE, borderRadius=0px, shadow=none
- buttonSecondary: background=#E5E7E9, textColor=#0000EE, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Docket Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Blog - Docket - AI QA Testing Tools for E-commerce (January 2026)**
  - Image: https://cdn.prod.website-files.com/690690ed15299fb73a66c389/6979c66cf6a04b1a0836dacf_oI8367GcCxbkbyGUxzZeE.png
  - Source: https://www.docketqa.com/blog/ai-qa-testing-tools-ecommerce-checkout-flows
- **Blog - Docket - AI QA Testing Tools for E-commerce (January 2026)**
  - Image: https://cdn.prod.website-files.com/690690ed15299fb73a66c389/6979c66705f6d0f00a38f30c_9KDihOvrSWEJNRKdYpjzO.png
  - Source: https://www.docketqa.com/blog/ai-qa-testing-tools-ecommerce-checkout-flows
- **Blog - Docket - Best E2E Testing Tools for User Onboarding Nov 2025**
  - Image: https://cdn.prod.website-files.com/690690ed15299fb73a66c389/69212321651719ba91c8e5d5_b_TV7w25V45eceO2dBUch.png
  - Source: https://www.docketqa.com/blog/best-end-to-end-testing-tools-for-user-onboarding-flows-november-2025
- **Blog - Docket - LambdaTest vs Docket (December 2025)**
  - Image: https://cdn.prod.website-files.com/690690ed15299fb73a66c389/6941b31821ce5147a6f87521_rvgzUVtkQblQEDgcrwBoC.png
  - Source: https://www.docketqa.com/blog/lambdatest-vs-docket
- **Blog - Docket - Regression Testing Tools for Weekly Releases 2025**
  - Image: https://cdn.prod.website-files.com/690690ed15299fb73a66c389/6952baba9ca56be0a903358a_c-XNFKp-YWONi9X8cngM6.png
  - Source: https://www.docketqa.com/blog/regression-testing-tools-weekly-releases
- **Blog - Docket - Testing Tools for Teams Without QA (Jan 2026)**
  - Image: https://cdn.prod.website-files.com/690690ed15299fb73a66c389/6964c1688e8fc8e94b929e41_NNBIwAdOET_Kd_siFAUhp.png
  - Source: https://www.docketqa.com/blog/testing-tools-engineering-teams-without-qa-specialists

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Interdisplay",
      "role": "display"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#DFEBFB",
    "secondary": "#6B7280",
    "accent": "#1D1D1D",
    "background": "#FFFFFF",
    "textPrimary": "#0000EE",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Interdisplay"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1D1D1D",
      "textColor": "#0000EE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E5E7E9",
      "textColor": "#0000EE",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/690690ec15299fb73a66c2e4/69128ffa4b23e991cdf33e1f_docket_logo_no_bg.png",
    "favicon": "https://cdn.prod.website-files.com/690690ec15299fb73a66c2e4/69193f379cd3fb6767d11a58_favicon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Docket'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a DemoBook a Demo",
      "reasoning": "Button #6 has a distinct dark background (#1D1D1D) and action-oriented text 'Book a Demo', making it a strong primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Watch DemoWatch Demo",
      "reasoning": "Button #5 has a different background color (#E5E7E9) and a less prominent action 'Watch Demo', suitable for a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Docket'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```