# doinstruct Brand Identity

A complete profile of **doinstruct**'s visual system — colors, typography, components, and personality — extracted from https://www.doinstruct.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/doinstruct
- Machine-readable JSON: https://characterquilt.com/branding/doinstruct.json
- Per-page llms.txt: https://characterquilt.com/branding/doinstruct/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5DBC92 |
| Accent | #5DBC92 |
| Body Font | Inter |
| Heading Font | Manrope |

## Color Palette

- primary: #5DBC92
- secondary: #3898EC
- accent: #5DBC92
- background: #FFFFFF
- textPrimary: #141E12
- link: #18794E

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: 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- Favicon: https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/66389214b1d6847949b9924d_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/6638960e77bfb3c8507611ce_og-img.jpg

## UI Components

- input: background=#FFFFFF, textColor=#6B716A, borderColor=#E5E5E5, borderRadius=11.2px, shadow=rgba(0, 0, 0, 0.06) 0px 4px 34px 0px
- buttonPrimary: background=#5DBC92, textColor=#FFFFFF, borderRadius=100000px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=100000px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## doinstruct Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Genius Launch 2 min_EN**
  - Image: https://i.vimeocdn.com/video/2064679688-d1a7e7aaf37c81b60fb41c30ad9e3c23e1fb60bc568bf305b4f8f565fedc64fb-d?f=webp
  - Source: https://www.doinstruct.com/product/genius
- **doinstruct | Contact us**
  - Image: https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/662fbe902ddc71f1c18ed5e9_contact-header.webp
  - Source: https://www.doinstruct.com/contact
- **doinstruct | resources**
  - Image: https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/6638960e77bfb3c8507611ce_og-img.jpg
  - Source: https://www.doinstruct.com/resources
- **Partner**
  - Image: https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/66cca113772e60c78d182afe_partner-header-bg.webp
  - Source: https://www.doinstruct.com/partner
- **Lebensmittelsicherheitskultur?! Wie soll das gehen?**
  - Image: https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/6718e8cd2d15489580fc0544_wp-2-de.webp
  - Source: https://www.doinstruct.com/lebensmittelsicherheitskultur
- **doinstruct | resources**
  - Image: https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/662e5b707e7435cd76102e5d_nav-about.webp
  - Source: https://www.doinstruct.com/resources

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Manrope",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5DBC92",
    "secondary": "#3898EC",
    "accent": "#5DBC92",
    "background": "#FFFFFF",
    "textPrimary": "#141E12",
    "link": "#18794E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#6B716A",
      "borderColor": "#E5E5E5",
      "borderRadius": "11.2px",
      "borderRadiusCorners": {
        "topLeft": "11.2px",
        "topRight": "11.2px",
        "bottomRight": "11.2px",
        "bottomLeft": "11.2px"
      },
      "shadow": "rgba(0, 0, 0, 0.06) 0px 4px 34px 0px"
    },
    "buttonPrimary": {
      "background": "#5DBC92",
      "textColor": "#FFFFFF",
      "borderRadius": "100000px",
      "borderRadiusCorners": {
        "topLeft": "100000px",
        "topRight": "100000px",
        "bottomRight": "100000px",
        "bottomLeft": "100000px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "100000px",
      "borderRadiusCorners": {
        "topLeft": "100000px",
        "topRight": "100000px",
        "bottomRight": "100000px",
        "bottomLeft": "100000px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/66389214b1d6847949b9924d_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/66008d4ee9c8c82134b576c5/6638960e77bfb3c8507611ce_og-img.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 11,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo. It matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "get in touch",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #5DBC92, which is consistent with the site's primary color scheme. The text 'get in touch' is action-oriented, making it a strong candidate for the main call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Calculate savings",
      "reasoning": "Button #5 is selected as the secondary CTA because it has a transparent background, which differentiates it from the primary button's vibrant color. The text 'Calculate savings' suggests a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo. It matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```