# Domo Brand Identity

A complete profile of **Domo**'s visual system — colors, typography, components, and personality — extracted from https://domo.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/domo
- Machine-readable JSON: https://characterquilt.com/branding/domo.json
- Per-page llms.txt: https://characterquilt.com/branding/domo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFB656 |
| Accent | #FFB656 |
| Body Font | Opensans |
| Heading Font | Opensans |

## Color Palette

- primary: #FFB656
- secondary: #CBE6FC
- accent: #FFB656
- background: #FFFFFF
- textPrimary: #111111
- link: #2F74A3

## Typography

- primary: Opensans — https://fonts.google.com/specimen/Opensans
- heading: Opensans — https://fonts.google.com/specimen/Opensans

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2040%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%2014.6457H3.38372C4.11408%2014.6457%204.8036%2014.7872%205.45143%2015.0699C6.09963%2015.3529%206.66783%2015.7388%207.15655%2016.2274C7.64519%2016.7162%208.03067%2017.2844%208.31407%2017.9322C8.48727%2018.3295%208.60703%2018.7421%208.67411%2019.1704C8.83771%2018.0497%209.34223%2017.0658%2010.1886%2016.2196C11.2172%2015.1701%2012.4771%2014.6457%2013.9689%2014.6457C15.4503%2014.6457%2016.7103%2015.1701%2017.7495%2016.2196C18.5156%2016.9784%2019.0032%2017.8478%2019.2154%2018.8272V14.6457L24.5695%2019.9998L29.9395%2014.6457V18.8214C30.1503%2017.8444%2030.6331%2016.9766%2031.39%2016.2196C32.4189%2015.1701%2033.6792%2014.6457%2035.171%2014.6457C36.6523%2014.6457%2037.9118%2015.1701%2038.9512%2016.2196C39.3934%2016.6573%2039.742%2017.1332%2040%2017.6446V0H0V14.6457ZM35.171%2025.3544C33.6895%2025.3544%2032.4292%2024.83%2031.39%2023.7804C30.633%2023.0309%2030.1502%2022.1652%2029.9395%2021.1848V25.3542H28.1337V18.9506L24.5695%2022.5304L20.9901%2018.9506V25.3544H19.2154V21.1853C19.0031%2022.1711%2018.5156%2023.0367%2017.7495%2023.7804C16.7103%2024.8299%2015.4504%2025.3544%2013.9689%2025.3544C12.4879%2025.3544%2011.2275%2024.83%2010.1887%2023.7804C9.34147%2022.942%208.83699%2021.9588%208.67367%2020.8322C8.60631%2021.2594%208.48683%2021.6714%208.31407%2022.0677C8.03067%2022.7158%207.64775%2023.2844%207.16431%2023.7728C6.68083%2024.2614%206.11255%2024.6471%205.45919%2024.9298C4.80588%2025.2133%204.1142%2025.3544%203.38376%2025.3544H0V40H40V22.3701C39.742%2022.8805%2039.3934%2023.3511%2038.9512%2023.7804C37.9119%2024.83%2036.6523%2025.3544%2035.171%2025.3544ZM6.67051%2021.3733C6.48555%2021.8055%206.23091%2022.1858%205.90659%2022.5153C5.58263%2022.8444%205.20455%2023.1015%204.77263%2023.2865C4.34076%2023.4719%203.87752%2023.5644%203.38372%2023.5644H1.59388V16.4355H3.38372C3.8672%2016.4355%204.32528%2016.528%204.75716%2016.7134C5.18911%2016.8984%205.56971%2017.1555%205.89923%2017.4847C6.22831%2017.8141%206.48551%2018.1945%206.67051%2018.6267C6.85591%2019.0586%206.94839%2019.5166%206.94839%2019.9998C6.94839%2020.4836%206.85591%2020.941%206.67051%2021.3733ZM37.6857%2022.5304C38.3851%2021.8206%2038.7352%2020.9775%2038.7352%2019.9998C38.7352%2019.0229%2038.3851%2018.1846%2037.6857%2017.4847C36.9863%2016.7853%2036.1482%2016.4356%2035.171%2016.4356C34.1937%2016.4356%2033.3498%2016.7853%2032.6401%2017.4847C31.9509%2018.1845%2031.6068%2019.0229%2031.6068%2019.9998C31.6068%2020.9775%2031.9509%2021.8206%2032.6401%2022.5304C33.3498%2023.22%2034.1937%2023.5646%2035.171%2023.5646C36.1483%2023.5645%2036.9863%2023.22%2037.6857%2022.5304ZM17.5335%2019.9998C17.5335%2020.9775%2017.1838%2021.8206%2016.4844%2022.5304C15.7846%2023.22%2014.9463%2023.5645%2013.9689%2023.5646C12.9916%2023.5646%2012.1481%2023.22%2011.4383%2022.5304C10.7491%2021.8206%2010.4046%2020.9775%2010.4046%2019.9998C10.4046%2019.0229%2010.7491%2018.1845%2011.4383%2017.4847C12.1481%2016.7853%2012.9916%2016.4356%2013.9689%2016.4356C14.9463%2016.4356%2015.7846%2016.7853%2016.4844%2017.4847C17.1838%2018.1846%2017.5335%2019.0229%2017.5335%2019.9998Z%22%20fill%3D%22%2399CCEE%22%20style%3D%22fill%3A%20rgb(153%2C%20204%2C%20238)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67acc30509d7fe8dedbb89cc_fav.png
- Social card (og:image): https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67d9796865de4f215384d6a6_domo-home-og-march-2025.png

## UI Components

- buttonPrimary: background=#FFB656, textColor=#111111, borderRadius=8px, shadow=none
- buttonSecondary: background=#FBFCFF, textColor=#FFFFFF, borderColor=#DCE4EA, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Domo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Variables | Overview**
  - Image: https://domo-support.domo.com/servlet/rtaImage?eid=ka0Vq0000008ZWr&feoid=00N5w00000Ri7BU&refid=0EM5w000005vXlH
  - Source: https://domo-support.domo.com/s/article/7903767835031
- **The Domo Blog | Data, AI & Business Insights**
  - Image: https://cdn.prod.website-files.com/67af3db5bb3b892e61258bd4/69b035ccfd8fe834d686589d_blog-credit-consumption-best-practices.png
  - Source: https://www.domo.com/blog
- **Bedford**
  - Image: https://raw.githubusercontent.com/btparker388/google-pins/main/wilkes_logo.png
  - Source: https://public.domo.com/cards/qYxG7
- **The Domo Blog | Data, AI & Business Insights**
  - Image: https://cdn.prod.website-files.com/67af3db5bb3b892e61258bd4/69c1670746acfba461ee0706_blog-chrome-ext-domo-toolkit.png
  - Source: https://www.domo.com/blog
- **Is there a "Show filter and PDP icons" toggle for App Studio? - Domo  Community Forum**
  - Image: https://us.v-cdn.net/6032830/uploads/X0LFE9EHM7HQ/screenshot-2026-03-04-at-10-55-16-e2-80-afam.png
  - Source: https://community-forums.domo.com/main/discussion/70792/is-there-a-show-filter-and-pdp-icons-toggle-for-app-studio
- **The Domo Blog | Data, AI & Business Insights**
  - Image: https://cdn.prod.website-files.com/67af3db5bb3b892e61258bd4/69792aa31ea6a1cd22f61ffd_blog-event-app-catalyst-vibe-coding%20(1).png
  - Source: https://www.domo.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Opensans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFB656",
    "secondary": "#CBE6FC",
    "accent": "#FFB656",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#2F74A3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Opensans",
      "heading": "Opensans"
    },
    "fontStacks": {
      "heading": [
        "Opensans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Opensans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Opensans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFB656",
      "textColor": "#111111",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FBFCFF",
      "textColor": "#FFFFFF",
      "borderColor": "#DCE4EA",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2040%2040%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%2014.6457H3.38372C4.11408%2014.6457%204.8036%2014.7872%205.45143%2015.0699C6.09963%2015.3529%206.66783%2015.7388%207.15655%2016.2274C7.64519%2016.7162%208.03067%2017.2844%208.31407%2017.9322C8.48727%2018.3295%208.60703%2018.7421%208.67411%2019.1704C8.83771%2018.0497%209.34223%2017.0658%2010.1886%2016.2196C11.2172%2015.1701%2012.4771%2014.6457%2013.9689%2014.6457C15.4503%2014.6457%2016.7103%2015.1701%2017.7495%2016.2196C18.5156%2016.9784%2019.0032%2017.8478%2019.2154%2018.8272V14.6457L24.5695%2019.9998L29.9395%2014.6457V18.8214C30.1503%2017.8444%2030.6331%2016.9766%2031.39%2016.2196C32.4189%2015.1701%2033.6792%2014.6457%2035.171%2014.6457C36.6523%2014.6457%2037.9118%2015.1701%2038.9512%2016.2196C39.3934%2016.6573%2039.742%2017.1332%2040%2017.6446V0H0V14.6457ZM35.171%2025.3544C33.6895%2025.3544%2032.4292%2024.83%2031.39%2023.7804C30.633%2023.0309%2030.1502%2022.1652%2029.9395%2021.1848V25.3542H28.1337V18.9506L24.5695%2022.5304L20.9901%2018.9506V25.3544H19.2154V21.1853C19.0031%2022.1711%2018.5156%2023.0367%2017.7495%2023.7804C16.7103%2024.8299%2015.4504%2025.3544%2013.9689%2025.3544C12.4879%2025.3544%2011.2275%2024.83%2010.1887%2023.7804C9.34147%2022.942%208.83699%2021.9588%208.67367%2020.8322C8.60631%2021.2594%208.48683%2021.6714%208.31407%2022.0677C8.03067%2022.7158%207.64775%2023.2844%207.16431%2023.7728C6.68083%2024.2614%206.11255%2024.6471%205.45919%2024.9298C4.80588%2025.2133%204.1142%2025.3544%203.38376%2025.3544H0V40H40V22.3701C39.742%2022.8805%2039.3934%2023.3511%2038.9512%2023.7804C37.9119%2024.83%2036.6523%2025.3544%2035.171%2025.3544ZM6.67051%2021.3733C6.48555%2021.8055%206.23091%2022.1858%205.90659%2022.5153C5.58263%2022.8444%205.20455%2023.1015%204.77263%2023.2865C4.34076%2023.4719%203.87752%2023.5644%203.38372%2023.5644H1.59388V16.4355H3.38372C3.8672%2016.4355%204.32528%2016.528%204.75716%2016.7134C5.18911%2016.8984%205.56971%2017.1555%205.89923%2017.4847C6.22831%2017.8141%206.48551%2018.1945%206.67051%2018.6267C6.85591%2019.0586%206.94839%2019.5166%206.94839%2019.9998C6.94839%2020.4836%206.85591%2020.941%206.67051%2021.3733ZM37.6857%2022.5304C38.3851%2021.8206%2038.7352%2020.9775%2038.7352%2019.9998C38.7352%2019.0229%2038.3851%2018.1846%2037.6857%2017.4847C36.9863%2016.7853%2036.1482%2016.4356%2035.171%2016.4356C34.1937%2016.4356%2033.3498%2016.7853%2032.6401%2017.4847C31.9509%2018.1845%2031.6068%2019.0229%2031.6068%2019.9998C31.6068%2020.9775%2031.9509%2021.8206%2032.6401%2022.5304C33.3498%2023.22%2034.1937%2023.5646%2035.171%2023.5646C36.1483%2023.5645%2036.9863%2023.22%2037.6857%2022.5304ZM17.5335%2019.9998C17.5335%2020.9775%2017.1838%2021.8206%2016.4844%2022.5304C15.7846%2023.22%2014.9463%2023.5645%2013.9689%2023.5646C12.9916%2023.5646%2012.1481%2023.22%2011.4383%2022.5304C10.7491%2021.8206%2010.4046%2020.9775%2010.4046%2019.9998C10.4046%2019.0229%2010.7491%2018.1845%2011.4383%2017.4847C12.1481%2016.7853%2012.9916%2016.4356%2013.9689%2016.4356C14.9463%2016.4356%2015.7846%2016.7853%2016.4844%2017.4847C17.1838%2018.1846%2017.5335%2019.0229%2017.5335%2019.9998Z%22%20fill%3D%22%2399CCEE%22%20style%3D%22fill%3A%20rgb(153%2C%20204%2C%20238)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67acc30509d7fe8dedbb89cc_fav.png",
    "ogImage": "https://cdn.prod.website-files.com/679b91372d2e093f2a4287aa/67d9796865de4f215384d6a6_domo-home-og-march-2025.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 18,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Watch Demo",
      "reasoning": "Button #7 has a vibrant orange color (#FFB656) which is the brand's accent color, making it stand out as the primary call-to-action. The text 'Watch Demo' is action-oriented, further supporting its role as the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Free Trial",
      "reasoning": "Button #8 has a different background color (#FBFCFF) and offers a complementary action 'Free Trial', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of it being the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```