# Doorstep Brand Identity A complete profile of **Doorstep**'s visual system — colors, typography, components, and personality — extracted from https://www.doorstep.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/doorstep - Machine-readable JSON: https://characterquilt.com/branding/doorstep.json - Per-page llms.txt: https://characterquilt.com/branding/doorstep/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #155DFC | | Accent | #155DFC | | Body Font | Inter | | Heading Font | SF Pro Display | ## Color Palette - primary: #155DFC - accent: #155DFC - background: #FAFAFA - textPrimary: #939290 - link: #1560FF ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: SF Pro Display — https://fonts.google.com/specimen/SF+Pro+Display ## Visual Assets - Logo: https://www.doorstep.ai/Logo.svg - Favicon: https://website-images.doorstep.ai/v2/mobile-logo.svg ## UI Components - buttonPrimary: background=#155DFC, textColor=#FFFFFF, borderColor=#155DFC, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px - buttonSecondary: background=#FFFFFF, textColor=#212529, borderColor=#EAEBEB, borderRadius=33554400px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy businesses ## Doorstep Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Doorstep - Precise indoor tracking for last-mile delivery.** - Image: https://doorstep.ai/hero.webp - Source: https://doorstep.ai/ - **Welcome to Doorstep.ai Documentation | Doorstep.ai** - Image: https://docs.doorstep.ai/img/doorsteplogo.png - Source: https://docs.doorstep.ai/ - **Valet Trash & Recycling Reporting App Services - Doorstep Details** - Image: https://www.doorstepdetails.com/wp-content/uploads/2020/10/Doorstep-Details-Reporting-Recycling-App.png - Source: https://www.doorstepdetails.com/ - **DoorStep Delivery Logistic Service Landing Page | Uthao UI/UX by Subash Chandra for Seative Digital on Dribbble** - Image: https://cdn.dribbble.com/userupload/44951795/file/472f7b1aa37b0e89230e380fc1d26840.jpg?resize=752x&vertical=center - Source: https://dribbble.com/shots/26538721-DoorStep-Delivery-Logistic-Service-Landing-Page-Uthao-UI-UX - **Homeowners can now stop unwanted doorstep advertising – Bronx Times** - Image: https://www.bxtimes.com/wp-content/uploads/2008/08/doc489b5d0882a5a939597285_z.jpg?quality=51 - Source: https://www.bxtimes.com/homeowners-can-now-stop-unwanted-doorstep-advertising/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "SF Pro Display", "role": "heading" }, { "family": "Inter", "role": "body" } ], "colors": { "primary": "#155DFC", "accent": "#155DFC", "background": "#FAFAFA", "textPrimary": "#939290", "link": "#1560FF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "SF Pro Display" }, "fontStacks": { "heading": [ "SF Pro Display", "Inter", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ], "body": [ "SF Pro Display", "Inter", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ], "paragraph": [ "SF Pro Display", "Inter", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#155DFC", "textColor": "#FFFFFF", "borderColor": "#155DFC", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#212529", "borderColor": "#EAEBEB", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": "https://www.doorstep.ai/Logo.svg", "favicon": "https://website-images.doorstep.ai/v2/mobile-logo.svg", "ogImage": null, "logoAlt": "Doorstep" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Doorstep'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "View the Demo", "reasoning": "Button #0 'View the Demo' uses the vibrant brand color #155DFC, making it the most prominent CTA." }, "secondary": { "index": 2, "text": "Contact Us", "reasoning": "Button #2 'Contact Us' has a different background color (#FFFFFF) and serves as a secondary action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy businesses" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Doorstep'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```