# Doss Brand Identity

A complete profile of **Doss**'s visual system — colors, typography, components, and personality — extracted from https://www.doss.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/doss
- Machine-readable JSON: https://characterquilt.com/branding/doss.json
- Per-page llms.txt: https://characterquilt.com/branding/doss/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0D3CFC |
| Body Font | PPNeueMontreal |
| Heading Font | PPNeueMontreal |

## Color Palette

- primary: #0000EE
- accent: #0D3CFC
- background: #161616
- textPrimary: #161616
- link: #0D3CFC

## Typography

- primary: PPNeueMontreal — https://fonts.google.com/specimen/PPNeueMontreal
- heading: PPNeueMontreal — https://fonts.google.com/specimen/PPNeueMontreal

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2292%22%20height%3D%2228%22%20viewBox%3D%220%200%2092%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20id%3D%22SVG%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20id%3D%22Vector%22%20d%3D%22M40.6834%2021.7946H31.0183C30.9961%2021.7946%2030.9961%2021.7946%2030.9961%2021.7721V6.08401C30.9961%206.06152%2030.9961%206.06152%2031.0183%206.06152H40.6834C44.3358%206.06152%2045.6944%207.99445%2045.6944%2011.3883V16.3555C45.6944%2019.7718%2044.3358%2021.7946%2040.6834%2021.7946ZM35.0047%209.77005V18.0861H41.6413C41.6635%2018.0861%2041.6635%2018.0861%2041.6635%2018.0636V9.79252C41.6635%209.77005%2041.6635%209.77005%2041.6413%209.77005H35.0047Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_2%22%20d%3D%22M58.6205%2021.7946H50.0911C47.6416%2021.7946%2046.7285%2020.7158%2046.7285%2018.3558V9.50035C46.7285%207.14036%2047.6416%206.06152%2050.0911%206.06152H58.643C61.0925%206.06152%2061.9834%207.14036%2061.9834%209.50035V18.3558C61.9834%2020.7158%2061.0703%2021.7946%2058.6205%2021.7946ZM50.7816%2018.0861H57.9525C57.9747%2018.0861%2057.9748%2018.0861%2057.9748%2018.0636V9.79252C57.9748%209.77005%2057.9747%209.77005%2057.9525%209.77005H50.7816C50.7594%209.77005%2050.7594%209.77005%2050.7594%209.79252V18.0636C50.7594%2018.0861%2050.7594%2018.0861%2050.7816%2018.0861Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_3%22%20d%3D%22M73.7308%2021.7946H62.9075C62.8853%2021.7946%2062.8853%2021.7946%2062.8853%2021.7721V18.1086C62.8853%2018.0861%2062.8853%2018.0861%2062.9075%2018.0861H73.0181C73.0403%2018.0861%2073.0403%2018.0861%2073.0403%2018.0636V15.7711C73.0403%2015.7486%2073.0403%2015.7486%2073.0181%2015.7486H66.1812C63.7315%2015.7486%2062.8184%2014.6698%2062.8184%2012.3098V9.54528C62.8184%207.18532%2063.7759%206.06152%2066.2704%206.06152H76.9375C76.96%206.06152%2076.96%206.06152%2076.96%206.08401V9.74756C76.96%209.77005%2076.96%209.77005%2076.9375%209.77005H66.8715C66.8492%209.77005%2066.8492%209.77005%2066.8492%209.79252V12.0176C66.8492%2012.0401%2066.8492%2012.0401%2066.8715%2012.0401H73.7308C76.1581%2012.0401%2077.0712%2013.0965%2077.0712%2015.4789V18.3558C77.0712%2020.7158%2076.1581%2021.7946%2073.7308%2021.7946Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_4%22%20d%3D%22M88.6622%2021.7946H77.8389C77.8167%2021.7946%2077.8167%2021.7946%2077.8167%2021.7721V18.1086C77.8167%2018.0861%2077.8167%2018.0861%2077.8389%2018.0861H87.9497C87.972%2018.0861%2087.972%2018.0861%2087.972%2018.0636V15.7711C87.972%2015.7486%2087.972%2015.7486%2087.9497%2015.7486H81.1126C78.6631%2015.7486%2077.75%2014.6698%2077.75%2012.3098V9.54528C77.75%207.18532%2078.7076%206.06152%2081.2018%206.06152H91.8692C91.8914%206.06152%2091.8914%206.06152%2091.8914%206.08401V9.74756C91.8914%209.77005%2091.8914%209.77005%2091.8692%209.77005H81.8031C81.7809%209.77005%2081.7809%209.77005%2081.7809%209.79252V12.0176C81.7809%2012.0401%2081.7809%2012.0401%2081.8031%2012.0401H88.6622C91.0897%2012.0401%2092.0028%2013.0965%2092.0028%2015.4789V18.3558C92.0028%2020.7158%2091.0897%2021.7946%2088.6622%2021.7946Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_5%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%202.95682C0%202.85932%200.0783196%202.78027%200.174931%202.78027H15.6056C15.7022%202.78027%2015.7805%202.85932%2015.7805%202.95682V9.15081H6.31222V18.7066H0.174931C0.0783196%2018.7066%200%2018.6276%200%2018.53V2.95682Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_6%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M22.0872%2024.9011C22.0872%2024.9986%2022.0089%2025.0777%2021.9123%2025.0777H6.48157C6.38497%2025.0777%206.30664%2024.9986%206.30664%2024.9011V18.7071H15.775V9.15137H21.9123C22.0089%209.15137%2022.0872%209.23039%2022.0872%209.32791V24.9011Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3C%2Fsvg%3E
- Favicon: https://www.doss.com/assets/img/favicon-96x96-KjyAR8AR.png
- Social card (og:image): https://www.doss.com/assets/img/og-image-DgTw3QV_.png

## UI Components

- input: background=transparent, textColor=#1E1E1E, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0D3CFC, textColor=#0000EE, borderRadius=4px, shadow=none
- buttonSecondary: background=#E6E3E0, textColor=#000000, borderRadius=9999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Doss Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dynamics GP Sunset: Migrate to Adaptive ERP**
  - Image: https://www.doss.com/images/68e19aa6f0a54e3e2e432b40_Workspace_full_(2)_1_imaged67.png
  - Source: https://www.doss.com/blog/dynamics-gp-sunset-erp-migration
- **Doss | Blog**
  - Image: https://www.doss.com/images/dead-stock-blog_image9b3.png
  - Source: https://www.doss.com/blog
- **In Pursuit of Hard Problems | DOSS Engineering**
  - Image: https://www.doss.com/images/Eng_blog_post_-_FE_27_image90d.png
  - Source: https://www.doss.com/eng-blog/hard-problems
- **Doss | Engineering Blog**
  - Image: https://www.doss.com/images/Eng_blog_post_-_FE_15_imagec78.png
  - Source: https://www.doss.com/eng-blog
- **DOSS | Construction**
  - Image: https://www.doss.com/assets/img/construction-hero-BAZJh2hm.jpg
  - Source: https://www.doss.com/industry/construction
- **Doss | Engineering Blog**
  - Image: https://www.doss.com/images/Eng_blog_post_-_FE_23_image3e8.png
  - Source: https://www.doss.com/eng-blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "PPNeueMontreal",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "accent": "#0D3CFC",
    "background": "#161616",
    "textPrimary": "#161616",
    "link": "#0D3CFC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PPNeueMontreal",
      "heading": "PPNeueMontreal"
    },
    "fontStacks": {
      "heading": [
        "PPNeueMontreal",
        "sans-serif"
      ],
      "body": [
        "PPNeueMontreal",
        "sans-serif"
      ],
      "paragraph": [
        "PPNeueMontreal",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "49px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1E1E1E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0D3CFC",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E6E3E0",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2292%22%20height%3D%2228%22%20viewBox%3D%220%200%2092%2028%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cg%20id%3D%22SVG%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%0A%3Cpath%20id%3D%22Vector%22%20d%3D%22M40.6834%2021.7946H31.0183C30.9961%2021.7946%2030.9961%2021.7946%2030.9961%2021.7721V6.08401C30.9961%206.06152%2030.9961%206.06152%2031.0183%206.06152H40.6834C44.3358%206.06152%2045.6944%207.99445%2045.6944%2011.3883V16.3555C45.6944%2019.7718%2044.3358%2021.7946%2040.6834%2021.7946ZM35.0047%209.77005V18.0861H41.6413C41.6635%2018.0861%2041.6635%2018.0861%2041.6635%2018.0636V9.79252C41.6635%209.77005%2041.6635%209.77005%2041.6413%209.77005H35.0047Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_2%22%20d%3D%22M58.6205%2021.7946H50.0911C47.6416%2021.7946%2046.7285%2020.7158%2046.7285%2018.3558V9.50035C46.7285%207.14036%2047.6416%206.06152%2050.0911%206.06152H58.643C61.0925%206.06152%2061.9834%207.14036%2061.9834%209.50035V18.3558C61.9834%2020.7158%2061.0703%2021.7946%2058.6205%2021.7946ZM50.7816%2018.0861H57.9525C57.9747%2018.0861%2057.9748%2018.0861%2057.9748%2018.0636V9.79252C57.9748%209.77005%2057.9747%209.77005%2057.9525%209.77005H50.7816C50.7594%209.77005%2050.7594%209.77005%2050.7594%209.79252V18.0636C50.7594%2018.0861%2050.7594%2018.0861%2050.7816%2018.0861Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_3%22%20d%3D%22M73.7308%2021.7946H62.9075C62.8853%2021.7946%2062.8853%2021.7946%2062.8853%2021.7721V18.1086C62.8853%2018.0861%2062.8853%2018.0861%2062.9075%2018.0861H73.0181C73.0403%2018.0861%2073.0403%2018.0861%2073.0403%2018.0636V15.7711C73.0403%2015.7486%2073.0403%2015.7486%2073.0181%2015.7486H66.1812C63.7315%2015.7486%2062.8184%2014.6698%2062.8184%2012.3098V9.54528C62.8184%207.18532%2063.7759%206.06152%2066.2704%206.06152H76.9375C76.96%206.06152%2076.96%206.06152%2076.96%206.08401V9.74756C76.96%209.77005%2076.96%209.77005%2076.9375%209.77005H66.8715C66.8492%209.77005%2066.8492%209.77005%2066.8492%209.79252V12.0176C66.8492%2012.0401%2066.8492%2012.0401%2066.8715%2012.0401H73.7308C76.1581%2012.0401%2077.0712%2013.0965%2077.0712%2015.4789V18.3558C77.0712%2020.7158%2076.1581%2021.7946%2073.7308%2021.7946Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_4%22%20d%3D%22M88.6622%2021.7946H77.8389C77.8167%2021.7946%2077.8167%2021.7946%2077.8167%2021.7721V18.1086C77.8167%2018.0861%2077.8167%2018.0861%2077.8389%2018.0861H87.9497C87.972%2018.0861%2087.972%2018.0861%2087.972%2018.0636V15.7711C87.972%2015.7486%2087.972%2015.7486%2087.9497%2015.7486H81.1126C78.6631%2015.7486%2077.75%2014.6698%2077.75%2012.3098V9.54528C77.75%207.18532%2078.7076%206.06152%2081.2018%206.06152H91.8692C91.8914%206.06152%2091.8914%206.06152%2091.8914%206.08401V9.74756C91.8914%209.77005%2091.8914%209.77005%2091.8692%209.77005H81.8031C81.7809%209.77005%2081.7809%209.77005%2081.7809%209.79252V12.0176C81.7809%2012.0401%2081.7809%2012.0401%2081.8031%2012.0401H88.6622C91.0897%2012.0401%2092.0028%2013.0965%2092.0028%2015.4789V18.3558C92.0028%2020.7158%2091.0897%2021.7946%2088.6622%2021.7946Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_5%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%202.95682C0%202.85932%200.0783196%202.78027%200.174931%202.78027H15.6056C15.7022%202.78027%2015.7805%202.85932%2015.7805%202.95682V9.15081H6.31222V18.7066H0.174931C0.0783196%2018.7066%200%2018.6276%200%2018.53V2.95682Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3Cpath%20id%3D%22Vector_6%22%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M22.0872%2024.9011C22.0872%2024.9986%2022.0089%2025.0777%2021.9123%2025.0777H6.48157C6.38497%2025.0777%206.30664%2024.9986%206.30664%2024.9011V18.7071H15.775V9.15137H21.9123C22.0089%209.15137%2022.0872%209.23039%2022.0872%209.32791V24.9011Z%22%20fill%3D%22%231C1C1C%22%20style%3D%22fill%3A%20rgb(249%2C%20249%2C%20249)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://www.doss.com/assets/img/favicon-96x96-KjyAR8AR.png",
    "ogImage": "https://www.doss.com/assets/img/og-image-DgTw3QV_.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 12,
      "text": "Read more",
      "reasoning": "Button #1 has a vibrant blue background (#0D3CFC), which is a strong indicator of a primary CTA. The text 'Read more' suggests an action-oriented purpose, making it suitable as the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "Button #7 has a different background color (#E6E3E0) and offers a secondary action 'Book a demo', which complements the primary CTA by providing an additional engagement option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```