# Dost Education Brand Identity

A complete profile of **Dost Education**'s visual system — colors, typography, components, and personality — extracted from http://www.dosteducation.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dost-education
- Machine-readable JSON: https://characterquilt.com/branding/dost-education.json
- Per-page llms.txt: https://characterquilt.com/branding/dost-education/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF4F62 |
| Accent | #FF4D5E |
| Body Font | Poppins |
| Heading Font | Josefin Sans |

## Color Palette

- primary: #FF4F62
- secondary: #FFBA46
- accent: #FF4D5E
- background: #FFFFFF
- textPrimary: #545454
- link: #FF4D5E

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Josefin Sans — https://fonts.google.com/specimen/Josefin+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64e8762409760d7f6308c162/68b0b1bceec320b335e3c296_New%20slogan_and%20logo%20Dost%20(1)(2).png
- Favicon: https://cdn.prod.website-files.com/64e8762409760d7f6308c162/6512e2099ff92b0408aefd48_Dost%20256%20(1).png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: playful · Energy: high · Audience: educators and students

## Dost Education Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Dost Education**
  - Image: https://cdn.prod.website-files.com/64e8b4f04a8afc2c9b8f908e/685cd81192b4af75d3c846f9_73c01091-6554-43cb-9781-953d8a42f4a9.jpg
  - Source: https://www.dosteducation.com/blog/dost-ho-to-aisa--a-reflection-from-our-retreat
- **Dost Education**
  - Image: https://cdn.prod.website-files.com/64e8762409760d7f6308c162/6895e9abc2ee8fbf1acb7485_our-storey.png
  - Source: https://www.dosteducation.com/blog/parenting-in-the-pandemic-part-2-becoming-a-mom
- **Impact**
  - Image: https://cdn.prod.website-files.com/64e8762409760d7f6308c162/6899d11f00b880deb45b9bdd_Dost%20Intro_2025%20(1).png
  - Source: https://www.dosteducation.com/impact
- **Blog**
  - Image: https://cdn.prod.website-files.com/64e8b4f04a8afc2c9b8f908e/69083c0a37f8e847e8f39f9e_FM1..%20(1).jpg
  - Source: https://www.dosteducation.com/blog
- **Dost Education**
  - Image: https://cdn.prod.website-files.com/64e8b4f04a8afc2c9b8f908e/6512a5cd43698cdb6630c834_Screenshot%202023-09-22%20at%206.56.59%20PM.png
  - Source: https://www.dosteducation.com/blog/internal-findings-from-prompts-for-mapping-overtime-change-in-uttar-pradesh-and-uttarakhand
- **Blog**
  - Image: https://cdn.prod.website-files.com/64e8b4f04a8afc2c9b8f908e/6909df068c92bca4b6821381_bbb.png
  - Source: https://www.dosteducation.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "DynaPuff",
      "role": "display"
    },
    {
      "family": "Josefin Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FF4F62",
    "secondary": "#FFBA46",
    "accent": "#FF4D5E",
    "background": "#FFFFFF",
    "textPrimary": "#545454",
    "link": "#FF4D5E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Josefin Sans"
    },
    "fontStacks": {
      "heading": [
        "DynaPuff",
        "sans-serif"
      ],
      "body": [
        "Josefin Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DynaPuff",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "40px",
      "body": "45px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64e8762409760d7f6308c162/68b0b1bceec320b335e3c296_New%20slogan_and%20logo%20Dost%20(1)(2).png",
    "favicon": "https://cdn.prod.website-files.com/64e8762409760d7f6308c162/6512e2099ff92b0408aefd48_Dost%20256%20(1).png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Dost Education'.",
    "confidence": 0.95,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "EXPLORE",
      "reasoning": "The button labeled 'EXPLORE' is the only button detected and uses the brand's accent color, making it the primary call-to-action by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "high",
    "targetAudience": "educators and students"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Dost Education'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```