# Dotwork Brand Identity

A complete profile of **Dotwork**'s visual system — colors, typography, components, and personality — extracted from https://www.dotwork.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/dotwork
- Machine-readable JSON: https://characterquilt.com/branding/dotwork.json
- Per-page llms.txt: https://characterquilt.com/branding/dotwork/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #292929 |
| Body Font | Source Serif 4 |
| Heading Font | Source Serif 4 |

## Color Palette

- primary: #9CA3AF
- secondary: #111827
- accent: #292929
- background: #292929
- textPrimary: #292929
- link: #6B7280

## Typography

- primary: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4
- heading: Source Serif 4 — https://fonts.google.com/specimen/Source+Serif+4

## Visual Assets

- Logo: https://dotwork.com/images/dotwork_logo_dark.svg
- Favicon: https://dotwork.com/favicon.png
- Social card (og:image): https://dotwork.com/images/social-preview.png

## UI Components

- buttonPrimary: background=#292929, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#F5F6F8, textColor=#4B5563, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Dotwork Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Eliminate Data Entry, Not Strategic Context | Dotwork**
  - Image: https://cdn.sanity.io/images/jn1uuso0/production/b04d0c2298e76175244f38e70c01c36bd48abaf6-7172x4118.png
  - Source: https://dotwork.com/post/eliminate-data-entry-not-strategic-context
- **Insights & Resources | Dotwork**
  - Image: https://cdn.sanity.io/images/jn1uuso0/production/13193279f9184017d5eb12d96471353da85576f0-1344x896.png
  - Source: https://dotwork.com/content
- **Dotwork: Modern Strategy, Portfolio, & Product Operations Platform**
  - Image: https://dotwork.com/_next/image?url=%2Fimages%2Fdotwork-story-hero.png&w=3840&q=75
  - Source: https://dotwork.com/
- **Insights & Resources | Dotwork**
  - Image: https://cdn.sanity.io/images/jn1uuso0/production/8e157828b74d3cec87dc593316c910df9f3bdaa5-1344x896.png
  - Source: https://dotwork.com/content
- **Dotwork Raises $12M Series A | Dotwork**
  - Image: https://cdn.sanity.io/images/jn1uuso0/production/41abcf87a49d71c17935e1bb07776feffd35021c-3880x2144.png
  - Source: https://dotwork.com/post/dotwork-raises-12m-series-a-launches-early-access-to-strategic-alignment-platform
- **Insights & Resources | Dotwork**
  - Image: https://cdn.sanity.io/images/jn1uuso0/production/1c05335bef117e8b53765dd152177eeedf2d73f5-1344x896.webp
  - Source: https://dotwork.com/content

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Source Serif 4",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#111827",
    "accent": "#292929",
    "background": "#292929",
    "textPrimary": "#292929",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Serif 4",
      "heading": "Source Serif 4"
    },
    "fontStacks": {
      "heading": [
        "Source Serif 4",
        "serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#292929",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F6F8",
      "textColor": "#4B5563",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://dotwork.com/images/dotwork_logo_dark.svg",
    "favicon": "https://dotwork.com/favicon.png",
    "ogImage": "https://dotwork.com/images/social-preview.png",
    "logoHref": "/",
    "logoAlt": "Dotwork"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dotwork'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 ('Get Started') is the primary CTA due to its action-oriented text and dark background color, which stands out against the page's dark theme."
    },
    "secondary": {
      "index": 6,
      "text": "Delivery & Operations",
      "reasoning": "Button #9 ('Delivery & Operations') is selected as secondary because it has a different background color (#F5F6F8) and serves as a less prominent option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dotwork'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```